{"product_id":"alphabrain-how-a-group-of-iconoclasts-are-using-cognitive-science-to-advance-the-business-of-alpha-generation-hardback-9781119335566","title":"AlphaBrain; How a Group of Iconoclasts Are Using Cognitive Science to Advance the Business of Alpha Generation (Hardback) 9781119335566","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eAlphaBrain\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow a Group of Iconoclasts Are Using Cognitive Science to Advance the Business of Alpha Generation\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eStephen Duneier (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781119335566, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 1 March 2019\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e304 pages\u003cbr\u003e23.1 x 15.5 x 3.3 cm, 0.476 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eSmarter decision-making based on cognitive science\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eAlphaBrain\u003c\/i\u003e is the investor's guide to achieving more, doing better, and reaching higher. At its core, the magnitude of your success is based on the quality of your decisions. The problem is that human beings are poor decision-makers; we tend to approach problems \u003ci\u003eafter\u003c\/i\u003e they arise instead of planning for them in advance. We put too much weight on instinct, belief, and \"gut feeling.\" We make the same mistakes over and over again—so reliably, in fact, that cognitive science can accurately predict exactly which mistakes we'll make and when. This book offers a way to understand and plan for the human mind's usual tendencies to help you make smarter investment decisions. Using a framework based on cognitive research, you'll learn how to approach decisions objectively, systematically, and constantly review your process; you'll take action based on evidence instead of intuition, and get ahead of potential problems before they get the best of you.\u003c\/p\u003e \u003cp\u003eWith so much riding on the correctness of your choices, natural tendency can be a dangerous thing. This book shows you how to remove the bias and emotion to start making choices backed by hard evidence and objective data and lower your stress.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eShift your processes from reactive to proactive\u003c\/li\u003e \u003cli\u003eBase decisions on reality over belief\u003c\/li\u003e \u003cli\u003eEliminate cognitive bias and reduce common mistakes\u003c\/li\u003e \u003cli\u003eMake better decisions with a systematic, objective approach\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhy do we begin managing risk only once it becomes apparent? Why do we \u003ci\u003ereact \u003c\/i\u003eto the market instead of making the big decisions \u003ci\u003ebefore\u003c\/i\u003e emotion takes over? Investing has always been a largely reactive field, but those who dominate it approach decision-making less like a human and more like a machine. \u003ci\u003eAlphaBrain\u003c\/i\u003e shows you how to get \u003ci\u003ereal\u003c\/i\u003e about investing, with cognitive techniques that lead to smarter, evidence-based decisions.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eAcknowledgments xv\u003c\/p\u003e \u003cp\u003eAbout the Author xvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Decision Analysis 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1:Marginal Improvement, Significant Impact 3\u003c\/p\u003e \u003cp\u003eChapter 2:Blinded by Bias 21\u003c\/p\u003e \u003cp\u003eChapter 3:Rational Decisions 33\u003c\/p\u003e \u003cp\u003eChapter 4:Decision Analysis 49\u003c\/p\u003e \u003cp\u003eChapter 5:How to Solve Any Problem 63\u003c\/p\u003e \u003cp\u003eChapter 6:Cerebral Junk Food 85\u003c\/p\u003e \u003cp\u003eChapter 7:The Input Paradox 101\u003c\/p\u003e \u003cp\u003eChapter 8:Auditing Mental Accounting 111\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Decisions In The Financial Context 123\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 9:Mistakes at the Heart of Investment Management 125\u003c\/p\u003e \u003cp\u003eChapter 10:Manager Selection 135\u003c\/p\u003e \u003cp\u003eChapter 11:Prophecy of Value 149\u003c\/p\u003e \u003cp\u003eChapter 12:Mind over Matter 161\u003c\/p\u003e \u003cp\u003eChapter 13:Coaching 181\u003c\/p\u003e \u003cp\u003eChapter 14:Trading Decisions 191\u003c\/p\u003e \u003cp\u003eChapter 15:How to Stop Losing Money 221\u003c\/p\u003e \u003cp\u003eChapter 16:The Danger of Shortcuts 241\u003c\/p\u003e \u003cp\u003eChapter 17:The Power of the Unexpected 255\u003c\/p\u003e \u003cp\u003eIndex 275\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52463013724440,"sku":"9781119335566","price":23.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781119335566.jpg?v=1785545159","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/alphabrain-how-a-group-of-iconoclasts-are-using-cognitive-science-to-advance-the-business-of-alpha-generation-hardback-9781119335566","provider":"Freshly Printed Books","version":"1.0","type":"link"}