{"product_id":"ai-and-strategic-communication-paperback-softback-9781394275403","title":"AI and Strategic Communication (Paperback \/ softback) 9781394275403","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eAI and Strategic Communication\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eYang Cheng (Edited by), Yang Cheng (Author), Dejan Verčič (Edited by), Dejan Vercic (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781394275403, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 27 October 2025\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e352 pages\u003cbr\u003e22.6 x 15 x 2.3 cm, 0.499 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eProvides an essential guide to AI's impact on PR practices, ethics, and societal implications\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003eAs AI technologies continue to evolve, communication professionals must understand their profound effects on media relations, activism, and digital engagement. \u003ci\u003eAI and Strategic Communication: Navigating the Future\u003c\/i\u003e offers a comprehensive exploration of AI's role in reshaping public relations, bringing together contributions from leading scholars and practitioners from 9 countries across 5 continents, with representation from Europe, North America, Oceania, and Asia, this comprehensive volume addresses the ethical implications, challenges, and opportunities AI presents for individuals, organizations, and society. \u003c\/p\u003e\n\u003cp\u003eCovering topics such as AI-driven crisis communication, algorithmic bias, and human-robot interactions, the authors provide both theoretical frameworks and actionable strategies to help readers navigate the AI-driven landscape. The book is structured into three distinct sections, each addressing AI's impact at different levels of communication, including individual, professional and organizational, and society levels. The opening section explores personal experiences with AI, followed by an examination of AI's transformative role in public relations and strategic communication, including crisis management, employee communication, and AI-augmented content creation. The concluding section delves into the broader implications of AI on democracy, media ethics, and cultural biases. \u003c\/p\u003e\n\u003cp\u003eOffering expert guidance for integrating AI tools responsibly while addressing privacy concerns and ethical dilemmas, \u003ci\u003eAI and Strategic Communication:\u003c\/i\u003e \u003c\/p\u003e\n\u003cul\u003e \u003cli\u003ePresents cutting-edge research from experts in AI, PR, and media ethics\u003c\/li\u003e   \u003cli\u003eDiscusses emerging AI-driven technologies and their implications for PR professionals\u003c\/li\u003e   \u003cli\u003eDiscusses AI's impact on democracy, misinformation, and truth in public discourse\u003c\/li\u003e   \u003cli\u003eIncludes a forward-looking analysis of AI's evolving role in communication\u003c\/li\u003e \u003cli\u003eOffers recommendations for future research and professional adaptation\u003c\/li\u003e \u003cli\u003eFeatures research-backed insights, practical strategies, and real-world case studies\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith a multidisciplinary approach to communication in the digital age, \u003ci\u003eAI and Strategic Communication: Navigating the Future\u003c\/i\u003e is essential reading for students, educators, and industry professionals looking to stay ahead in the evolving field of strategic communication. It is an ideal textbook for undergraduate and postgraduate courses on digital communication and social media, communication ethics and technology, advanced public relations, and strategic communication.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eNotes on Editors xvii\u003c\/p\u003e \u003cp\u003eList of Contributors xix\u003c\/p\u003e \u003cp\u003eForeword xxiii\u003c\/p\u003e \u003cp\u003ePreface xxv\u003c\/p\u003e \u003cp\u003eAcknowledgements xxvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDecoding Complexity: The Role of AI in Modern Public Relations 1\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eMarko Grobelnik\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eSetting the Stage: An Analogy 1\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003ePR through the Lens of AI Definition 3\u003c\/p\u003e \u003cp\u003eAI System Definition 4\u003c\/p\u003e \u003cp\u003ePR Systems in Relation to AI System Definition 6\u003c\/p\u003e \u003cp\u003eDemystification of AI Modeling 8\u003c\/p\u003e \u003cp\u003eAn Exercise How to Construct AI-Based PR Systems 12\u003c\/p\u003e \u003cp\u003eReputation Management Scenario 12\u003c\/p\u003e \u003cp\u003eSocial Media Performance Scenario 13\u003c\/p\u003e \u003cp\u003eCrisis Response Effectiveness Scenario 14\u003c\/p\u003e \u003cp\u003eEthics, Risks, and Bias of AI 15\u003c\/p\u003e \u003cp\u003eFuture AI Technologies and PR Applications 17\u003c\/p\u003e \u003cp\u003eFive AI Technologies of the Future 17\u003c\/p\u003e \u003cp\u003eFour Future PR Application Scenarios 19\u003c\/p\u003e \u003cp\u003eScenario 1: The Corporate Sentinel 19\u003c\/p\u003e \u003cp\u003eScenario 2: Disaster Relief in the Digital Age 20\u003c\/p\u003e \u003cp\u003eScenario 3: Vaccination: A Public Health Imperative 21\u003c\/p\u003e \u003cp\u003eScenario 4: The Political Arena 21\u003c\/p\u003e \u003cp\u003eSummary 22\u003c\/p\u003e \u003cp\u003eReferences 22\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIntroduction: AI and Strategic Communication 24\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eYang Cheng and Dejan Verčič\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Staying Human in a Smart Machine World 33\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eAnne Gregory and Swati Virmani\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eStaying Human in a Smart Machine World 33\u003c\/p\u003e \u003cp\u003eAI and Technological Advancement 34\u003c\/p\u003e \u003cp\u003eAI and Government 35\u003c\/p\u003e \u003cp\u003eAI and the Corporate Sphere 36\u003c\/p\u003e \u003cp\u003eAI and Civic Society 37\u003c\/p\u003e \u003cp\u003eAI and Its Use in Strategic Communication 38\u003c\/p\u003e \u003cp\u003eEthics and the Human 45\u003c\/p\u003e \u003cp\u003eEthics by Design 47\u003c\/p\u003e \u003cp\u003eConclusion 52\u003c\/p\u003e \u003cp\u003eReferences 52\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 AI and Privacy: Privacy Concerns in the Public Sphere 55\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eTugce Ertem- Eray and Eyun- Jung Ki\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eInformation Privacy 57\u003c\/p\u003e \u003cp\u003eAI and Privacy in Strategic Communications 58\u003c\/p\u003e \u003cp\u003eUsing AI in Strategic Communication to Shape the Public Sphere 60\u003c\/p\u003e \u003cp\u003eMoving Forward 62\u003c\/p\u003e \u003cp\u003eReferences 65\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 AI, Activism, and Strategic Communication: Grappling with Evolving Power Dynamics 71\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eDean Kruckeberg, Marina Vujnovic, Lukasz Swiatek, and Chris Galloway\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 71\u003c\/p\u003e \u003cp\u003eThere is no Return 74\u003c\/p\u003e \u003cp\u003eAI Opens a Whole New Frontier and at a Whole New Level 75\u003c\/p\u003e \u003cp\u003eAI Will Alter Requisite KSAs of Public Relations Practitioners 76\u003c\/p\u003e \u003cp\u003eWhat is AI? 76\u003c\/p\u003e \u003cp\u003ePower, Opacity, and AI 77\u003c\/p\u003e \u003cp\u003eConclusion 79\u003c\/p\u003e \u003cp\u003eReferences 80\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Anxiety and Education: How Not To Become Obsolete 83\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eCheng Chen and Qian Xu\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eAnxiety and Education: How Not To Become Obsolete 83\u003c\/p\u003e \u003cp\u003eAI and Generative AI 84\u003c\/p\u003e \u003cp\u003eAI Anxiety 84\u003c\/p\u003e \u003cp\u003eAI Anxiety Typology 85\u003c\/p\u003e \u003cp\u003eAI Anxiety among Educators 86\u003c\/p\u003e \u003cp\u003eSolutions to Mitigate AI Anxiety 87\u003c\/p\u003e \u003cp\u003eMethod 88\u003c\/p\u003e \u003cp\u003eSampling and Participants 88\u003c\/p\u003e \u003cp\u003eProcedure 89\u003c\/p\u003e \u003cp\u003eFocus Group Protocol 89\u003c\/p\u003e \u003cp\u003eData Transcription and Coding 90\u003c\/p\u003e \u003cp\u003eResults 90\u003c\/p\u003e \u003cp\u003ePrimary Types of Perceived AI Anxieties 90\u003c\/p\u003e \u003cp\u003eJob Replacement Anxiety 90\u003c\/p\u003e \u003cp\u003eAnxiety about Integrating AI into Teaching 91\u003c\/p\u003e \u003cp\u003eAnxiety Surrounding Student Use and Perceptions of AI 92\u003c\/p\u003e \u003cp\u003ePotential Solutions to Alleviate AI Anxieties 92\u003c\/p\u003e \u003cp\u003eSolutions to Job Replacement Anxiety 92\u003c\/p\u003e \u003cp\u003eSolutions to AI Integration Anxiety 93\u003c\/p\u003e \u003cp\u003eSolutions to Anxiety about Student Use and Perceptions of Generative AI 94\u003c\/p\u003e \u003cp\u003eDiscussion 95\u003c\/p\u003e \u003cp\u003eJob Replacement Anxiety and Its Solutions 96\u003c\/p\u003e \u003cp\u003eAI Integration Anxiety and Its Solutions 97\u003c\/p\u003e \u003cp\u003eAnxiety about Students’ Use and Perceptions of Generative AI and Its Solutions 98\u003c\/p\u003e \u003cp\u003eTheoretical Implications 98\u003c\/p\u003e \u003cp\u003eLimitations and Future Studies 99\u003c\/p\u003e \u003cp\u003eConclusion 99\u003c\/p\u003e \u003cp\u003eReferences 100\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 AI Strategies and Tools for Public Relations Practitioners 105\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eStephen Waddington\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eTheoretical Perspectives of AI 106\u003c\/p\u003e \u003cp\u003eAI in a Practical Context 108\u003c\/p\u003e \u003cp\u003eThe Strategic Case for AI 109\u003c\/p\u003e \u003cp\u003ePractitioner Adoption 109\u003c\/p\u003e \u003cp\u003eOrganizational Adoption 110\u003c\/p\u003e \u003cp\u003eStrategies for Practitioner Adoption of AI in Practice 111\u003c\/p\u003e \u003cp\u003eStrategies for Organizational Adoption of AI in a Public Relations Setting 112\u003c\/p\u003e \u003cp\u003eGovernance and Regulation of Systems 117\u003c\/p\u003e \u003cp\u003eData Management 118\u003c\/p\u003e \u003cp\u003eCopyright and Disintermediation 118\u003c\/p\u003e \u003cp\u003eHallucination: Tools Make Stuff Up 120\u003c\/p\u003e \u003cp\u003eTransparency and Detection 120\u003c\/p\u003e \u003cp\u003eEthical Decision- making 121\u003c\/p\u003e \u003cp\u003eAI and Future Skills in Public Relations 121\u003c\/p\u003e \u003cp\u003eReferences 122\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Linking AI with Internal Communication: A Systematic Review 125\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eYi Luo, Dongdong Yang, and Hua Jiang\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 125\u003c\/p\u003e \u003cp\u003eTheoretical Framework 126\u003c\/p\u003e \u003cp\u003eDefining Artificial Intelligence 126\u003c\/p\u003e \u003cp\u003eLinking Artificial Intelligence with Internal Communication 127\u003c\/p\u003e \u003cp\u003eFocus of this Study 128\u003c\/p\u003e \u003cp\u003eMethod 128\u003c\/p\u003e \u003cp\u003eLiterature Search 128\u003c\/p\u003e \u003cp\u003eAnalysis 133\u003c\/p\u003e \u003cp\u003eResults 133\u003c\/p\u003e \u003cp\u003eFindings from Literature Review 134\u003c\/p\u003e \u003cp\u003eRQ1: What is the Current Status of AI Adoption for Internal Communication? 134\u003c\/p\u003e \u003cp\u003eAI Adoption for Internal Communication 134\u003c\/p\u003e \u003cp\u003eTransformative Potential of AI Use for Internal Communication 135\u003c\/p\u003e \u003cp\u003eEmployee Attitudes toward AI Communication Tools 135\u003c\/p\u003e \u003cp\u003eOrganizational Readiness 136\u003c\/p\u003e \u003cp\u003eRQ2: What is the Impact of AI Use on Internal Communication? 137\u003c\/p\u003e \u003cp\u003eOperational Efficiency and Employee Development 137\u003c\/p\u003e \u003cp\u003eOrganizational Listening and Employee Voice 138\u003c\/p\u003e \u003cp\u003eValue of Internal Communication 139\u003c\/p\u003e \u003cp\u003eEmployee Well- being and Professional Role Identity 139\u003c\/p\u003e \u003cp\u003eRQ3: What are the Barriers and Risks of AI Use for Internal Communication? 140\u003c\/p\u003e \u003cp\u003eBarriers to Adoption 140\u003c\/p\u003e \u003cp\u003eEthical Considerations 140\u003c\/p\u003e \u003cp\u003eDiscussion 141\u003c\/p\u003e \u003cp\u003eFuture Research Directions 142\u003c\/p\u003e \u003cp\u003eReferences 144\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Does AI Democratize Commercial Content Creation? Changes to the Strategic Communication Profession 149\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eJukka Niittymaa, Joel Mero, and Vilma Luoma- aho\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 149\u003c\/p\u003e \u003cp\u003eAI in Strategic Communication 151\u003c\/p\u003e \u003cp\u003eData and Methodology 153\u003c\/p\u003e \u003cp\u003eAnalysis 156\u003c\/p\u003e \u003cp\u003eConclusions 158\u003c\/p\u003e \u003cp\u003eImplications for Strategic Communication 160\u003c\/p\u003e \u003cp\u003eLimitations 162\u003c\/p\u003e \u003cp\u003eFuture Research Opportunities 162\u003c\/p\u003e \u003cp\u003eAcknowledgements of Funding and AI Use 163\u003c\/p\u003e \u003cp\u003eReferences 163\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Collaborating with AI: The Next Frontier of Crisis Communication 167\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eElise Karinshak, Wenqing Zhao, Philippe Borremans, and Yan Jin\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 167\u003c\/p\u003e \u003cp\u003eAI Tools 170\u003c\/p\u003e \u003cp\u003eRelevant Technological Developments 170\u003c\/p\u003e \u003cp\u003ePractitioner Tools 172\u003c\/p\u003e \u003cp\u003eHuman- AI Collaboration in Crisis Communication 173\u003c\/p\u003e \u003cp\u003eThe Need for Collaboration with AI 173\u003c\/p\u003e \u003cp\u003eUsing AI in Crisis Management across Sectors 176\u003c\/p\u003e \u003cp\u003ePractitioner Responses to AI Adoption 177\u003c\/p\u003e \u003cp\u003eEthical and Societal Considerations 178\u003c\/p\u003e \u003cp\u003eConclusion 182\u003c\/p\u003e \u003cp\u003eReferences 182\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Human– Robot Communication and Organization– Public Relationships 187\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eJeyoung Oh and Eyun- Jung Ki\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 187\u003c\/p\u003e \u003cp\u003eRobot and Human– Robot Communication 189\u003c\/p\u003e \u003cp\u003eAI- Powered Robots in Public Relations 190\u003c\/p\u003e \u003cp\u003eOrganization– Public Relationship (OPR) Framework 191\u003c\/p\u003e \u003cp\u003eTheoretical Frameworks for Human– Robot Communication 193\u003c\/p\u003e \u003cp\u003eComputers are Social Actors (CASA) Theoretical Framework 193\u003c\/p\u003e \u003cp\u003eSocial Presence Theory 194\u003c\/p\u003e \u003cp\u003eUncanny Valley Effect 195\u003c\/p\u003e \u003cp\u003eBuilding Relationships through Robots 195\u003c\/p\u003e \u003cp\u003eFuture Direction 197\u003c\/p\u003e \u003cp\u003eReferences 198\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Democracy and Public Deliberations in an AI- Mediated World 207\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eAnca Anton\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 207\u003c\/p\u003e \u003cp\u003eTheoretical Framework 208\u003c\/p\u003e \u003cp\u003eAI’s Utopian Possibilities 209\u003c\/p\u003e \u003cp\u003eEnhanced Inclusion 209\u003c\/p\u003e \u003cp\u003eTransparency and Accountability 212\u003c\/p\u003e \u003cp\u003eHeterotopic Tensions in AI- Mediated Public Deliberations 214\u003c\/p\u003e \u003cp\u003eAlgorithmic Manipulation 215\u003c\/p\u003e \u003cp\u003eAI- Driven Echo Chambers 216\u003c\/p\u003e \u003cp\u003eHuman Agency versus Technological Influence 216\u003c\/p\u003e \u003cp\u003eCase Studies 217\u003c\/p\u003e \u003cp\u003eReframing the Role of the Communicator 220\u003c\/p\u003e \u003cp\u003eFrom Organizational to Societal Logic 220\u003c\/p\u003e \u003cp\u003eCombating Societal Myopia 221\u003c\/p\u003e \u003cp\u003eResponsible AI Implementation in Relation to Democracy and Public Deliberation 222\u003c\/p\u003e \u003cp\u003eRegulatory Frameworks 222\u003c\/p\u003e \u003cp\u003eBalancing Benefits and Risks 223\u003c\/p\u003e \u003cp\u003eStrengthening Democratic Values 224\u003c\/p\u003e \u003cp\u003eConclusions 224\u003c\/p\u003e \u003cp\u003eReferences 226\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Deepfakes in Subversive Strategic Communication: Challenges and Responses 231\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eSergei A Samoilenko and Inna Suvorova\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eSubversive Strategic Communication 232\u003c\/p\u003e \u003cp\u003eDeepfakes in Subversive Strategic Communication Campaigns 234\u003c\/p\u003e \u003cp\u003eDeepfakes in Political Contexts and Warfare Scenarios 236\u003c\/p\u003e \u003cp\u003eDeepfakes in Political Contexts 236\u003c\/p\u003e \u003cp\u003eDeepfakes in Warfare Scenarios 238\u003c\/p\u003e \u003cp\u003eThreats, Challenges, and Responses to Deepfakes 239\u003c\/p\u003e \u003cp\u003eConclusions 241\u003c\/p\u003e \u003cp\u003eReferences 242\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 AI, Biases and Cultures: Values in a Machine World 251\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eShannon A Bowen and Evgeny N Pashentsev\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eValues and Ethical Use of AI Across Cultures 251\u003c\/p\u003e \u003cp\u003eThe Malicious Use of AI 255\u003c\/p\u003e \u003cp\u003eMalicious Use of AI as Intentionally Antisocial Action: Roots of the Problem 255\u003c\/p\u003e \u003cp\u003eMalicious Actors, Cyber Attacks, and AI Ownership 256\u003c\/p\u003e \u003cp\u003eTwin- Use Technologies (Deepfakes, Chatbots, Emotional AI, Prognostic Weapons, etc) in the Hands of Bad Actors 260\u003c\/p\u003e \u003cp\u003eConclusion: The Role of Strategic Communication and Acting as Values Managers 263\u003c\/p\u003e \u003cp\u003eReferences 265\u003c\/p\u003e \u003cp\u003e\u003cb\u003e13 Strategic Communication for AI: How Strategic Communication Makes AI Socially Accepted 271\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eYangzhi (Nicole) Jiang, Yang Cheng, and Yuan Wang\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 271\u003c\/p\u003e \u003cp\u003eAI- Powered Chatbots in CSR Communication 273\u003c\/p\u003e \u003cp\u003eAI- Powered Chatbots and Their Attributes Enabling CSR Communication 273\u003c\/p\u003e \u003cp\u003eHumanlike Conversational Cues 274\u003c\/p\u003e \u003cp\u003eSocial- Oriented Communication 274\u003c\/p\u003e \u003cp\u003eIntelligence 275\u003c\/p\u003e \u003cp\u003eAnimacy 275\u003c\/p\u003e \u003cp\u003eUnderstanding Stakeholder Acceptance of Humanlike Chatbots 276\u003c\/p\u003e \u003cp\u003eTrendiness 276\u003c\/p\u003e \u003cp\u003eSocial Presence 277\u003c\/p\u003e \u003cp\u003eTrust 278\u003c\/p\u003e \u003cp\u003eImpacts of Humanlike Chatbots on CSR Dialogue and Stakeholder Behavior 279\u003c\/p\u003e \u003cp\u003eOrganizational Listening 279\u003c\/p\u003e \u003cp\u003eShared Meaning Creation 280\u003c\/p\u003e \u003cp\u003eSupportive Intent 281\u003c\/p\u003e \u003cp\u003eRecommendations for Practices 282\u003c\/p\u003e \u003cp\u003eAdvancing Humanlike Conversational Abilities and Trendiness 282\u003c\/p\u003e \u003cp\u003eEmphasizing Chatbots as Listening and Shared Meaning Creation Tools 283\u003c\/p\u003e \u003cp\u003eConclusion and Future Research Directions 284\u003c\/p\u003e \u003cp\u003eReferences 285\u003c\/p\u003e \u003cp\u003eEmbracing the Future of AI in Strategic Communication: Impacts at the Individual, Professional, \u003cb\u003eOrganizational, and Societal Levels 293\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eYang Cheng, Wanjun He, Jinzhe Qiao, and Dejan Verčič\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 294\u003c\/p\u003e \u003cp\u003eAI’s Origin in Strategic Communication 295\u003c\/p\u003e \u003cp\u003eAI’s Application across Strategic Communication Domains 296\u003c\/p\u003e \u003cp\u003eAI’s Multi-level Impact across Strategic Communication 298\u003c\/p\u003e \u003cp\u003eAI’s Impact on the Individual Level 299\u003c\/p\u003e \u003cp\u003eAI’s Influence on the Organization and Professional Level 300\u003c\/p\u003e \u003cp\u003eAI’s Impact on the Society Level 302\u003c\/p\u003e \u003cp\u003eThe Future of AI in Strategic Communication 303\u003c\/p\u003e \u003cp\u003eOrganizational Level: Ethics, Privacy, and Fairness in AI Integration 303\u003c\/p\u003e \u003cp\u003ePrivacy Concerns 304\u003c\/p\u003e \u003cp\u003eFairness in AI Design 304\u003c\/p\u003e \u003cp\u003eIndividual Level: Trust and Public Behavior 305\u003c\/p\u003e \u003cp\u003eTrust Dynamics and Psychological Impact 305\u003c\/p\u003e \u003cp\u003eRegulatory Challenges 305\u003c\/p\u003e \u003cp\u003eSociety Level: Inclusivity, Global Impact, and Emerging Technologies 306\u003c\/p\u003e \u003cp\u003eInclusivity and Cultural Sensitivity 306\u003c\/p\u003e \u003cp\u003eEmerging Technologies and Synergies 306\u003c\/p\u003e \u003cp\u003eConclusion: Balancing Innovation with Responsibility 306\u003c\/p\u003e \u003cp\u003eReferences 307\u003c\/p\u003e \u003cp\u003eIndex 313\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Sociology \u0026amp; anthropology [\u003ca title=\"See our other books on Sociology \u0026amp; anthropology\" 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