{"product_id":"agricultural-marketing-management-hardback-9789385516559","title":"Agricultural Marketing Management (Hardback) 9789385516559","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eAgricultural Marketing Management\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eLakshmi Dhar Hatai (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9789385516559\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 31 May 2016\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e136 pages\u003cbr\u003e22.9 x 12.9 x 1.5 cm, 0.342 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eAgricultural marketing management involves the coordination of various activities within an agricultural enterprise to achieve higher productivity in marketing operations by making optimal use of available resources. This book provides a comprehensive overview of the subject matter, divided into twelve chapters that cover all relevant topics in a logical sequence, using simple and lucid language with an emphasis on basic concepts.\u003cbr\u003e\u003cbr\u003eThe books contents aim to impart essential knowledge about marketing, agricultural marketing, marketing management, marketing research, marketing channels, buyer behavior, demand and sales forecasting, pricing policies, product planning, sales promotion techniques, and entrepreneurship. This information is useful for establishing a business enterprise, improving market infrastructure, direct and group marketing, setting up modern marketing and processing units, and enhancing the overall efficiency of the agricultural marketing system.\u003cbr\u003e\u003cbr\u003eThis book is a valuable resource for students, academicians, policy-makers, administrators, economists, researchers, and managerial personnel who are interested in developing policies and programs to improve stakeholder knowledge and managerial skills in the agricultural marketing sector.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cul\u003e\n\u003cli\u003e1. Market, Marketing and Agricultural Marketing \u003c\/li\u003e\n\u003cli\u003e2. Marketing Strategy, Marketing Mix and Marketing Management \u003c\/li\u003e\n\u003cli\u003e3. Marketing Information and Marketing Research \u003c\/li\u003e\n\u003cli\u003e4. Marketing Channel and Marketing Functions \u003c\/li\u003e\n\u003cli\u003e5. Grading, Standardization, Packaging \u003c\/li\u003e\n\u003cli\u003e6. Consumer Behavior \u003c\/li\u003e\n\u003cli\u003e7. Demand and Sales Forecasting \u003c\/li\u003e\n\u003cli\u003e8. Pricing and Pricing Policies \u003c\/li\u003e\n\u003cli\u003e9. Product and Product Planning \u003c\/li\u003e\n\u003cli\u003e10. Promotion Mix and Sales Promotion \u003c\/li\u003e\n\u003cli\u003e11. Sales Management and Salesmanship \u003c\/li\u003e\n\u003cli\u003e12. Entrepreneurship \u003c\/li\u003e\n\u003cli\u003e13. Selected Bibliography\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"New India Publishing Agency – NIPA","offers":[{"title":"Brand New","offer_id":52652686410008,"sku":"9789385516559","price":61.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/agricultural-marketing-management-hardback-9789385516559","provider":"Freshly Printed Books","version":"1.0","type":"link"}