{"product_id":"agricultural-marketing-enterprises-for-the-developing-world-with-case-studies-of-indigenous-private-transnational-co-operative-and-parastatal-enterprise-paperback-9780521339087","title":"Agricultural Marketing Enterprises for the Developing World; With Case Studies of Indigenous Private, Transnational Co-operative and Parastatal Enterprise (Paperback) 9780521339087","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eAgricultural Marketing Enterprises for the Developing World\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eWith Case Studies of Indigenous Private, Transnational Co-operative and Parastatal Enterprise\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThis textbook presents a selection of marketing enterprises which succeeded under the conditions prevailing in developing countries.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJohn C. Abbott (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780521339087, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback, published 8 October 1987\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e232 pages\u003cbr\u003e22.9 x 15.2 x 1.3 cm, 0.35 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThis textbook, published in 1987, presents a selection of marketing enterprises, drawn from throughout the tropics, which succeeded under the conditions prevailing in developing countries. They include the whole range of marketing systems from indigenous private enterprise, through transnationals as joint ventures, to co-operatives and parastatal organisations. They have also been selected to reflect the handling of the various agricultural products and the successive phases in the marketing operation from assembly by small farmers to the processing and distribution of the final product for consumption. This dynamic and readable approach will be enjoyed by students of marketing and agricultural economics, and by those concerned with improvements to marketing systems. Students of development economics will also find this work an interesting addition to the standard texts.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eCase studies contributions\u003cbr\u003e Preface\u003cbr\u003e Authors and acknowledgements\u003cbr\u003e Abbreviations\u003cbr\u003e 1. Introduction\u003cbr\u003e 2. The marketing enterprise and economic development\u003cbr\u003e 3. Indigenous private enterprise\u003cbr\u003e 4. Transnational enterprises\u003cbr\u003e 5. Co-operatives\u003cbr\u003e 6. Parastatals\u003cbr\u003e 7. Developing an effective marketing structure\u003cbr\u003e 8. Managing a marketing enterprise\u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Agriculture \u0026amp; farming [\u003ca title=\"See our other books on Agriculture \u0026amp; farming\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Agriculture%20\u0026amp;%20farming%20%5BTV%5D%22\"\u003eTV\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46007103160600,"sku":"9780521339087","price":34.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780521339087i_7b707c32-f6d9-49ae-8fea-728c0e94e569.jpg?v=1691375443","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/agricultural-marketing-enterprises-for-the-developing-world-with-case-studies-of-indigenous-private-transnational-co-operative-and-parastatal-enterprise-paperback-9780521339087","provider":"Freshly Printed Books","version":"1.0","type":"link"}