{"product_id":"ageing-and-popular-culture-hardback-9780521551502","title":"Ageing and Popular Culture (Hardback) 9780521551502","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eAgeing and Popular Culture\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThis book traces changing popular images and policies around ageing to reconsider realities of the Third Age.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eAndrew Blaikie (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780521551502, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 4 March 1999\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e260 pages, 8 b\/w illus.\u003cbr\u003e23.6 x 15.8 x 2.2 cm, 0.535 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e'Andrew Blaikie's study is a superb map of this fascinating landscape, one which is sure to have a major influence on the social science community.' The Sociological Review\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eAs the 'grey market' perpetuates the quest for eternal youth, the biological realities of deep old age are increasingly denied. Ageing and Popular Culture traces the historical emergence of stereotypes of retirement and documents their recent demise, arguing that although modernisation, marginalisation, and medicalisation created rigid age classifications, the rise of consumer culture has coincided with a postmodern broadening of options for those in the Third Age. With an adroit use of photographs and other visual sources, Andrew Blaikie demonstrates that an expanded leisure phase is breaking down barriers between mid and later life. At the same time, 'positive ageing' also creates new imperatives and new norms with attendant forms of deviance. While babyboomers may anticipate a fulfilling retirement, none relish decline. Has deep old age replaced death as the taboo subject of the late twentieth century? If so, what might be the consequences?\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e1. Introduction: foreign land\u003cbr\u003e 2. The history of old age: popular attitudes and policy perceptions\u003cbr\u003e 3. The transformation of retirement\u003cbr\u003e 4. Altered images\u003cbr\u003e 5. Exploring visual memory\u003cbr\u003e 6. Pictures at an exhibition: representations of age and generation\u003cbr\u003e 7. Beside the sea: collective visions, ageing and heritage\u003cbr\u003e 8. Landscapes of later life\u003cbr\u003e 9. Conclusion: the struggle of memory against forgetting\u003cbr\u003e Postscript - 2158.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Cultural studies [\u003ca title=\"See our other books on Cultural studies\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Cultural%20studies%20%5BJFC%5D%22\"\u003eJFC\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46005435564312,"sku":"9780521551502","price":87.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780521551502_cf8727f0-ac77-4351-89d3-f5505cf086be.gif?v=1691369552","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/ageing-and-popular-culture-hardback-9780521551502","provider":"Freshly Printed Books","version":"1.0","type":"link"}