{"product_id":"affiliate-program-management-an-hour-a-day-paperback-softback-9780470651735","title":"Affiliate Program Management; An Hour a Day (Paperback \/ softback) 9780470651735","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eAffiliate Program Management\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eAn Hour a Day\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eEvgenii Prussakov (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470651735, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 1 April 2011\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e464 pages\u003cbr\u003e23.4 x 18.5 x 2.8 cm, 0.771 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eAffiliate marketing is hot; here's how to get your program going\u003c\/b\u003e  \u003cp\u003eNearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular \u003ci\u003eAn Hour a Day\u003c\/i\u003e format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAffiliate marketing programs help boost marketing efforts without incurring excessive costs; this \u003ci\u003eHour a Day\u003c\/i\u003e guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know\u003c\/li\u003e \u003cli\u003eOffers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program\u003c\/li\u003e \u003cli\u003eCovers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eAffiliate Program Management: An Hour a Day\u003c\/i\u003e is the do-it-yourself guide to planning and maintaining a successful affiliate program.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eForeword xxvii\u003c\/p\u003e \u003cp\u003eIntroduction xxix\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I History, Terminology, and Introductory Remarks 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Understanding Affiliate Marketing 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Is Affiliate Marketing? 4\u003c\/p\u003e \u003cp\u003eAffiliates, Subaffiliates, and Superaffiliates 5\u003c\/p\u003e \u003cp\u003eAffiliates 5\u003c\/p\u003e \u003cp\u003eSubaffiliates 6\u003c\/p\u003e \u003cp\u003eSuperaffiliates 7\u003c\/p\u003e \u003cp\u003eUniversality of Affiliate Marketing 9\u003c\/p\u003e \u003cp\u003eMarketing Channels and Types of Affiliates 9\u003c\/p\u003e \u003cp\u003eContent Publishing 10\u003c\/p\u003e \u003cp\u003eCouponing 10\u003c\/p\u003e \u003cp\u003eData Feeds 11\u003c\/p\u003e \u003cp\u003eEmail Marketing 12\u003c\/p\u003e \u003cp\u003ePaid Search 12\u003c\/p\u003e \u003cp\u003eLoyalty Marketing 12\u003c\/p\u003e \u003cp\u003eSocial Media 15\u003c\/p\u003e \u003cp\u003eVideo 15\u003c\/p\u003e \u003cp\u003ePopularity 17\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Budget, Payments, and Related Considerations 19\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBudgeting 20\u003c\/p\u003e \u003cp\u003ePerformance-Based Models 21\u003c\/p\u003e \u003cp\u003eInteraction with Other Channels 24\u003c\/p\u003e \u003cp\u003eReversal Policies and Related Considerations 25\u003c\/p\u003e \u003cp\u003eDuplicate Orders 27\u003c\/p\u003e \u003cp\u003eLocking Periods and Lock Dates 27\u003c\/p\u003e \u003cp\u003eConsider a Nonreversal Policy 29\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Month 1: Pre-Launch Research and Analysis 31\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Week 1: Perform Competitive Marketing Analysis 33\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMonday: Understand SWOTT Analysis 34\u003c\/p\u003e \u003cp\u003eTuesday: Identify Strengths and Weaknesses 36\u003c\/p\u003e \u003cp\u003eStrengths 36\u003c\/p\u003e \u003cp\u003eWeaknesses 36\u003c\/p\u003e \u003cp\u003eWednesday: Evaluate Opportunities, Trends, and Threats 37\u003c\/p\u003e \u003cp\u003eOpportunities and Trends 37\u003c\/p\u003e \u003cp\u003eThreats 39\u003c\/p\u003e \u003cp\u003eThursday: Present Your Analysis to Your Boss\/Client 39\u003c\/p\u003e \u003cp\u003eFriday: Develop a Competitive Intelligence Strategy 41\u003c\/p\u003e \u003cp\u003eJoin Affiliate Programs 42\u003c\/p\u003e \u003cp\u003eFollow Competitor in Other Ways 42\u003c\/p\u003e \u003cp\u003eSet Up Automatic Monitoring 43\u003c\/p\u003e \u003cp\u003eEmploy Traffic Monitoring Tools 44\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Week 2: Understanding Tracking and Reporting 47\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMonday: Evaluate Affiliate Networks 48\u003c\/p\u003e \u003cp\u003eAffiliate Networks 48\u003c\/p\u003e \u003cp\u003eTuesday: Understand CPA Networks and How They Work 56\u003c\/p\u003e \u003cp\u003eWednesday: Assess In-House Solutions 61\u003c\/p\u003e \u003cp\u003eMaking the Choice 63\u003c\/p\u003e \u003cp\u003eThursday: Analyze Payment Options 64\u003c\/p\u003e \u003cp\u003eWhat Do Affiliates Prefer? 64\u003c\/p\u003e \u003cp\u003eOutsourced Payment Solutions 66\u003c\/p\u003e \u003cp\u003eFriday: Understand the Importance of Cookies 67\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Week 3: Evaluate Program Management Options 69\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMonday: Understand the Basics 70\u003c\/p\u003e \u003cp\u003eAutopilot vs Proactive Management 70\u003c\/p\u003e \u003cp\u003eKey Management Elements 71\u003c\/p\u003e \u003cp\u003eManage the Program, Not Affiliates 74\u003c\/p\u003e \u003cp\u003eTuesday: Set Your Expectations 74\u003c\/p\u003e \u003cp\u003eWednesday: Outline Qualifications and Certification 76\u003c\/p\u003e \u003cp\u003eAffiliate Program Manager Qualifications 76\u003c\/p\u003e \u003cp\u003eEducation and Certification 77\u003c\/p\u003e \u003cp\u003eThursday: Weigh In-House vs Outsourced Solutions 78\u003c\/p\u003e \u003cp\u003eFriday: Determine Compensation and Draft Contact 80\u003c\/p\u003e \u003cp\u003eDetermining Compensation 80\u003c\/p\u003e \u003cp\u003eDrafting the Contracting Agreement 82\u003c\/p\u003e \u003cp\u003eSample Outsourced Program Management Agreement 86\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Week 4: Finalize Payment Models and Cookie Life 89\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMonday: Decide on the Payment Models to Use 90\u003c\/p\u003e \u003cp\u003eTuesday: Determine Whether You Need a Two-Tier Program 94\u003c\/p\u003e \u003cp\u003eWednesday: Study Cookie Retention Data and Make Conclusions 95\u003c\/p\u003e \u003cp\u003eCookie Retention Rates 95\u003c\/p\u003e \u003cp\u003eReturn Days Analysis 96\u003c\/p\u003e \u003cp\u003eConclusion 99\u003c\/p\u003e \u003cp\u003eThursday: Calculate Commission Budgeting in Incentives 99\u003c\/p\u003e \u003cp\u003eIncentives and Tiered Commission Increases 101\u003c\/p\u003e \u003cp\u003eTypes of Monetary Incentives 101\u003c\/p\u003e \u003cp\u003eFriday: Finalize Overall Payment Terms 104\u003c\/p\u003e \u003cp\u003eQualifying Action 104\u003c\/p\u003e \u003cp\u003eCookie Life 104\u003c\/p\u003e \u003cp\u003ePayment Models 104\u003c\/p\u003e \u003cp\u003eCommission 105\u003c\/p\u003e \u003cp\u003eIncentives 105\u003c\/p\u003e \u003cp\u003eLocking Period 105\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Month 2: Setting Your Affiliate Program Up 107\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Week 1: Develop Creative Inventory 109\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMonday: Review Types of Creatives Used by Affiliates 110\u003c\/p\u003e \u003cp\u003eDeciding Where to Start 115\u003c\/p\u003e \u003cp\u003eTuesday: Understand and Put Together Text Links 117\u003c\/p\u003e \u003cp\u003eWednesday: Learn About Banner Usage and Popular Sizes 119\u003c\/p\u003e \u003cp\u003eBanner Sizes 119\u003c\/p\u003e \u003cp\u003eFile Size 121\u003c\/p\u003e \u003cp\u003eThursday: Review Banner Creation Mistakes and Work on Banners 122\u003c\/p\u003e \u003cp\u003e10 Mistakes to Avoid 122\u003c\/p\u003e \u003cp\u003eExamples of Good Affiliate Banners 124\u003c\/p\u003e \u003cp\u003eCheck What’s Working for Your Competition 125\u003c\/p\u003e \u003cp\u003eFriday: Develop a Dynamic Creative Policy 126\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Week 2: Data Feeds, Coupons, and Plug-Ins 129\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMonday: Learn About Data Feeds 130\u003c\/p\u003e \u003cp\u003eHow Do You Create a Data Feed? 131\u003c\/p\u003e \u003cp\u003eData Feed Standard 132\u003c\/p\u003e \u003cp\u003eTuesday: Study and Avoid Common Data Feed Mistakes 133\u003c\/p\u003e \u003cp\u003eWednesday: Discover Feed Importing Options 136\u003c\/p\u003e \u003cp\u003eComputer Programs 136\u003c\/p\u003e \u003cp\u003eOnline-Based Solutions 136\u003c\/p\u003e \u003cp\u003eOn-Server Applications 140\u003c\/p\u003e \u003cp\u003ePrivate-Label Solutions 141\u003c\/p\u003e \u003cp\u003eNetwork-Based Solutions 142\u003c\/p\u003e \u003cp\u003eThursday: Develop Your Coupon Strategy 143\u003c\/p\u003e \u003cp\u003eSolution to Possible Conflict with Coupon Affiliates 144\u003c\/p\u003e \u003cp\u003eWhat Coupons Should Merchants Offer? 145\u003c\/p\u003e \u003cp\u003eTypes of Deals That Convert Best 146\u003c\/p\u003e \u003cp\u003eWhat Makes a “Killer Coupon”? 146\u003c\/p\u003e \u003cp\u003eLanding Pages for Coupons 147\u003c\/p\u003e \u003cp\u003eFriday: Understand Add-Ons and Plug-Ins 149\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Week 3: Research and Develop Program Policies 153\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMonday: Work on Your Coupon and Discounts Policy 154\u003c\/p\u003e \u003cp\u003ePseudo-couponing 154\u003c\/p\u003e \u003cp\u003eExamples of Coupon Policies 156\u003c\/p\u003e \u003cp\u003eTuesday: Develop Your Trademark Policy 158\u003c\/p\u003e \u003cp\u003eTrademarks and Paid Search 158\u003c\/p\u003e \u003cp\u003eTrademarks and Domain Names 159\u003c\/p\u003e \u003cp\u003eHow to Word the Agreement 160\u003c\/p\u003e \u003cp\u003eWednesday: Formulate Policies Regarding Loyalty and Rebates Affiliates 163\u003c\/p\u003e \u003cp\u003eThe Rotten Apple 164\u003c\/p\u003e \u003cp\u003eThursday: Word Your Recommendations on Affiliate Disclosures 167\u003c\/p\u003e \u003cp\u003eRequirement to Disclose Relationships 167\u003c\/p\u003e \u003cp\u003eImplications for Affiliate Marketers 169\u003c\/p\u003e \u003cp\u003eEveryone Is Accountable 170\u003c\/p\u003e \u003cp\u003eHow to Word Disclosures and Agreements 171\u003c\/p\u003e \u003cp\u003eFriday: Finalize Your Affiliate Program Agreement 172\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Week 4: Final Brushstrokes 183\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMonday: Implement Tracking and Test the System 184\u003c\/p\u003e \u003cp\u003eTuesday: Prepare the Text for Three Email Templates 185\u003c\/p\u003e \u003cp\u003eApplication Receipt 186\u003c\/p\u003e \u003cp\u003eApproval Email 187\u003c\/p\u003e \u003cp\u003eRecruitment Phase 190\u003c\/p\u003e \u003cp\u003eWelcoming Phase 190\u003c\/p\u003e \u003cp\u003eRoutine Phase 191\u003c\/p\u003e \u003cp\u003eAdditional Approval Emails 191\u003c\/p\u003e \u003cp\u003eDenial Email 192\u003c\/p\u003e \u003cp\u003eWednesday: Set Up Your Affiliate Program Support Base 193\u003c\/p\u003e \u003cp\u003eSign-up Link 194\u003c\/p\u003e \u003cp\u003eNonexistent Link 194\u003c\/p\u003e \u003cp\u003eBroken Link 194\u003c\/p\u003e \u003cp\u003eNo Real Info 195\u003c\/p\u003e \u003cp\u003eVague Verbiage 195\u003c\/p\u003e \u003cp\u003eProgram Bio 195\u003c\/p\u003e \u003cp\u003eMini-Sites 196\u003c\/p\u003e \u003cp\u003eFive Common Problems with Text 200\u003c\/p\u003e \u003cp\u003eEmail Address 201\u003c\/p\u003e \u003cp\u003eThursday: Prepare Announcement Text 201\u003c\/p\u003e \u003cp\u003eThe Checklist 201\u003c\/p\u003e \u003cp\u003eThree Types of Calls to Action 201\u003c\/p\u003e \u003cp\u003eSample Announcement 202\u003c\/p\u003e \u003cp\u003eFriday: Compile Lists of Keywords and Best Sellers 204\u003c\/p\u003e \u003cp\u003eKeyword Lists 204\u003c\/p\u003e \u003cp\u003eBest-Seller Lists 209\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV Month 3: Program Launch and Affiliate Program Management 211\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 Week 1: Launch the Affiliate Program and Recruit 213\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMonday: Announce Program Launch 214\u003c\/p\u003e \u003cp\u003ePress Release Websites 214\u003c\/p\u003e \u003cp\u003eAffiliate Marketing Websites 214\u003c\/p\u003e \u003cp\u003eAffiliate Program Directories 216\u003c\/p\u003e \u003cp\u003eSocial-Media Channels 218\u003c\/p\u003e \u003cp\u003eAffiliate Networks 218\u003c\/p\u003e \u003cp\u003eTuesday: Study Affiliate Recruitment Tools and Techniques 219\u003c\/p\u003e \u003cp\u003eFree Recruitment Tools 219\u003c\/p\u003e \u003cp\u003eSeven Avenues of Affiliate Recruitment 220\u003c\/p\u003e \u003cp\u003eWednesday: Develop a Direct-Contact Recruitment Strategy 227\u003c\/p\u003e \u003cp\u003eThree Forms of Direct Contact 228\u003c\/p\u003e \u003cp\u003eHow Not to Do It 229\u003c\/p\u003e \u003cp\u003eHow to Make It Shine 230\u003c\/p\u003e \u003cp\u003eSample Texts for Affiliate Recruitment 233\u003c\/p\u003e \u003cp\u003eThursday: Formulate Your Social Media Approach 236\u003c\/p\u003e \u003cp\u003eTypes of Social Media and Where to Start 236\u003c\/p\u003e \u003cp\u003eEssential Points to Remember 237\u003c\/p\u003e \u003cp\u003eBlogging Tips 238\u003c\/p\u003e \u003cp\u003eGet Ready to Rock ’n’ Roll! 240\u003c\/p\u003e \u003cp\u003eFriday: Plan to Attend Conferences and Shows 240\u003c\/p\u003e \u003cp\u003eAffiliate Marketing Conferences and Events 241\u003c\/p\u003e \u003cp\u003eOther Conferences on Online Marketing 242\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 Week 2: Plan Your Affiliate Communication 243\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMonday: Study Affiliate-Preferred Channels of Communication 244\u003c\/p\u003e \u003cp\u003eGlobal Problem 244\u003c\/p\u003e \u003cp\u003ePreferred Communication Channels 245\u003c\/p\u003e \u003cp\u003eTwo-Way Symmetric Communication 246\u003c\/p\u003e \u003cp\u003eTypes of Communication 247\u003c\/p\u003e \u003cp\u003eTuesday: Decide on Frequency of Newsletters and Approach 247\u003c\/p\u003e \u003cp\u003eCommunication Frequency and Response Time 248\u003c\/p\u003e \u003cp\u003eFormulate Your Approach and Stick to It 249\u003c\/p\u003e \u003cp\u003eWednesday: Learn How to Put Together Affiliate Newsletters 250\u003c\/p\u003e \u003cp\u003eAffiliate Newsletter Format and Characteristics 250\u003c\/p\u003e \u003cp\u003eThree p’s to Remember Before Hitting Send 251\u003c\/p\u003e \u003cp\u003eJuly Winners 252\u003c\/p\u003e \u003cp\u003eAugust 2009 Promo 253\u003c\/p\u003e \u003cp\u003eCreatives 253\u003c\/p\u003e \u003cp\u003eMeet Us at Affiliate Summit East 2009 253\u003c\/p\u003e \u003cp\u003eMotivating Through Newsletters 255\u003c\/p\u003e \u003cp\u003eThursday: Launch Social-Media Efforts 256\u003c\/p\u003e \u003cp\u003eAffiliate Forums 256\u003c\/p\u003e \u003cp\u003eMicroblogging 258\u003c\/p\u003e \u003cp\u003eSocial Networking 259\u003c\/p\u003e \u003cp\u003eFriday: Start Writing Your Affiliate Program’s Blog, Developing FAQs and Tutorials 260\u003c\/p\u003e \u003cp\u003eBasic Questions 260\u003c\/p\u003e \u003cp\u003eDetailed Instructional Section 261\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13 Week 3: Program Management 265\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMonday: Categorize Affiliates 266\u003c\/p\u003e \u003cp\u003eTuesday: Develop Fraud Prevention Policy and Enforcement Rules 268\u003c\/p\u003e \u003cp\u003eFraud Prevention 268\u003c\/p\u003e \u003cp\u003eEnforcement Policy 271\u003c\/p\u003e \u003cp\u003eWednesday: Start Profiling Affiliates 272\u003c\/p\u003e \u003cp\u003eThursday: Forget About Managing, and Start Leading! 274\u003c\/p\u003e \u003cp\u003eTwenty Differences Between Management and Leadership 275\u003c\/p\u003e \u003cp\u003eThe Four Most Valued Characteristics of a Leader 277\u003c\/p\u003e \u003cp\u003eIt’s All About Emergent Leadership 280\u003c\/p\u003e \u003cp\u003eFriday: Become a Transformational Leader 281\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14 Week 4: Affiliate Motivation 285\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMonday: Learn About Motivation in General and Marketing to Marketers in Particular 286\u003c\/p\u003e \u003cp\u003eMotivation Is Always Multifaceted 286\u003c\/p\u003e \u003cp\u003eKeys to Moving Mountains 287\u003c\/p\u003e \u003cp\u003eFocus on Personal Advancement, Needs, and Goals 287\u003c\/p\u003e \u003cp\u003eForget About “Motivation” by Threat 288\u003c\/p\u003e \u003cp\u003eTuesday: Study Contingency Theory 290\u003c\/p\u003e \u003cp\u003eContingency Approach 290\u003c\/p\u003e \u003cp\u003eThe Nature of Affiliates 291\u003c\/p\u003e \u003cp\u003eApplications of Contingency Models to Affiliate Program Management 291\u003c\/p\u003e \u003cp\u003eWednesday: Understand How Extrinsic Motivation Works 294\u003c\/p\u003e \u003cp\u003eFive Golden Rules of Successful Extrinsic Motivation 294\u003c\/p\u003e \u003cp\u003eExamples of Incentive Campaigns 295\u003c\/p\u003e \u003cp\u003eMotivation by Money vs Autonomy, Mastery, and Purpose 297\u003c\/p\u003e \u003cp\u003eThursday: Learn More About Intrinsic Motivation 298\u003c\/p\u003e \u003cp\u003eIntrinsic Motivation—The Ultimate Goal 299\u003c\/p\u003e \u003cp\u003eNicholson’s Method and Affiliate Context 300\u003c\/p\u003e \u003cp\u003eMotivating Culturally Diverse Affiliates 301\u003c\/p\u003e \u003cp\u003eFriday: Arrive at Your Own Optimal Approach 302\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V Month 4: Advanced Management and Analysis 305\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 15 Week 1: Study and Learn to Deal with Parasitism and Problematic Affiliates 307\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMonday: Monitor Red Flags in Affiliate Applications 308\u003c\/p\u003e \u003cp\u003eTuesday: Learn About Affiliate Parasitism 313\u003c\/p\u003e \u003cp\u003eThree Types of Parasites 313\u003c\/p\u003e \u003cp\u003eProgram Agreement 314\u003c\/p\u003e \u003cp\u003eCookie Stuffing 315\u003c\/p\u003e \u003cp\u003eWednesday: Educate Yourself on Adware and Toolbars 316\u003c\/p\u003e \u003cp\u003eWhat Parasites Are and How They Work 318\u003c\/p\u003e \u003cp\u003eWhat Affiliates Think 320\u003c\/p\u003e \u003cp\u003eThursday: Police Trademark Violators 320\u003c\/p\u003e \u003cp\u003ePlatform-Based Tools 321\u003c\/p\u003e \u003cp\u003eIndependent Tools 321\u003c\/p\u003e \u003cp\u003eFriday: Learn About Coupon Theft and Copycat Sites 325\u003c\/p\u003e \u003cp\u003eThe Problem 325\u003c\/p\u003e \u003cp\u003eThe Solution 326\u003c\/p\u003e \u003cp\u003eCopycat Sites 328\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 16 Week 2: Master Affiliate Program Analytics and Optimization 329\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMonday: Understand What KPIs and Metrics to Focus On 330\u003c\/p\u003e \u003cp\u003eKPIs for Advertisers\/Merchants 330\u003c\/p\u003e \u003cp\u003eTuesday: Split Test to Improve Conversions 332\u003c\/p\u003e \u003cp\u003eConversion Optimization 333\u003c\/p\u003e \u003cp\u003eWhat to Test 335\u003c\/p\u003e \u003cp\u003eHow to Test Effectively 336\u003c\/p\u003e \u003cp\u003eWednesday: Explore Alternative Tracking Solutions and Compensation Models 337\u003c\/p\u003e \u003cp\u003eCookieless Tracking 338\u003c\/p\u003e \u003cp\u003eAlternative Compensation Models 338\u003c\/p\u003e \u003cp\u003eThursday: Engage in Ongoing Competitive Intelligence 342\u003c\/p\u003e \u003cp\u003eWhy? 343\u003c\/p\u003e \u003cp\u003eHow? 343\u003c\/p\u003e \u003cp\u003eWhat? 344\u003c\/p\u003e \u003cp\u003eFriday: Analyze Progress and Stay Informed 346\u003c\/p\u003e \u003cp\u003eMonitor Affiliate Program Performance 347\u003c\/p\u003e \u003cp\u003eBe on Top of Industry Trends and Developments 347\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 17 Deadliest Mistakes to Avoid 351\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMistakes, Errors, and Lessons to Learn 352\u003c\/p\u003e \u003cp\u003e15 Mistakes Committed by Merchants 352\u003c\/p\u003e \u003cp\u003eMistake 1: Leaky Websites 353\u003c\/p\u003e \u003cp\u003eMistake 2: “Autopilot” Approach to Affiliate Program 354\u003c\/p\u003e \u003cp\u003eMistake 3: Unclear or Absent Program TOS 354\u003c\/p\u003e \u003cp\u003eMistake 4: Nonexistent PPC Policy 354\u003c\/p\u003e \u003cp\u003eMistake 5: Embarrassing Commission Rates 354\u003c\/p\u003e \u003cp\u003eMistake 6: Short Cookie Life 354\u003c\/p\u003e \u003cp\u003eMistake 7: Insisting on Home Page Links 355\u003c\/p\u003e \u003cp\u003eMistake 8: Insisting on Promotion of Best Sellers 355\u003c\/p\u003e \u003cp\u003eMistake 9: Commission Drops 355\u003c\/p\u003e \u003cp\u003eMistake 10: Lack of Advanced Notifications 356\u003c\/p\u003e \u003cp\u003eMistake 11: Late Payments 356\u003c\/p\u003e \u003cp\u003eMistake 12: Changes That Affect Affiliate Links 357\u003c\/p\u003e \u003cp\u003eMistake 13: Tampering with Tracking Code 357\u003c\/p\u003e \u003cp\u003eMistake 14: Unrealistic Goals for Commission Increases 357\u003c\/p\u003e \u003cp\u003eMistake 15: Asking for Something You Cannot Return 358\u003c\/p\u003e \u003cp\u003e25 Affiliate Program Management Mistakes 358\u003c\/p\u003e \u003cp\u003eMistake 16: Managing Affiliates 358\u003c\/p\u003e \u003cp\u003eMistake 17: Assuming You Are Smarter Than Affiliates 358\u003c\/p\u003e \u003cp\u003eMistake 18: Assuming All Affiliates Are Prone to Fraud 359\u003c\/p\u003e \u003cp\u003eMistake 19: Terminating Inactive Affiliates 359\u003c\/p\u003e \u003cp\u003eMistake 20: Practicing a “One-Size-Fits-All” Approach 360\u003c\/p\u003e \u003cp\u003eMistake 21: Believing Money Is the Best Incentive 360\u003c\/p\u003e \u003cp\u003eMistake 22: Being Impersonal 360\u003c\/p\u003e \u003cp\u003eMistake 23: Belated Approvals 360\u003c\/p\u003e \u003cp\u003eMistake 24: Untargeted Recruitment Emails 360\u003c\/p\u003e \u003cp\u003eMistake 25: Use of Email Addresses Based on Free Servers 360\u003c\/p\u003e \u003cp\u003eMistake 26: Not Responding to Affiliate Emails and Questions 361\u003c\/p\u003e \u003cp\u003eMistake 27: Failing to Maintain an Ongoing Communication Channel 361\u003c\/p\u003e \u003cp\u003eMistake 28: Informing Affiliates of the Obvious 361\u003c\/p\u003e \u003cp\u003eMistake 29: Ignoring Affiliate Suggestions 362\u003c\/p\u003e \u003cp\u003eMistake 30: Low-Quality Answers to Questions 362\u003c\/p\u003e \u003cp\u003eMistake 31: Asking Affiliates How They Can Do Better 363\u003c\/p\u003e \u003cp\u003eMistake 32: Selective Helping 363\u003c\/p\u003e \u003cp\u003eMistake 33: Typos, Spelling Mistakes, and Code Errors 363\u003c\/p\u003e \u003cp\u003eMistake 34: Insisting on Phoning 363\u003c\/p\u003e \u003cp\u003eMistake 35: Termination of Affiliate Accounts Without Notice 363\u003c\/p\u003e \u003cp\u003eMistake 36: Dryness and Blandness 364\u003c\/p\u003e \u003cp\u003eMistake 37: Unkept Promises 364\u003c\/p\u003e \u003cp\u003eMistake 38: Ultimatums 364\u003c\/p\u003e \u003cp\u003eMistake 39: Showing One Affiliate’s Site to Others 365\u003c\/p\u003e \u003cp\u003eMistake 40: Failing to Admit Mistakes 365\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 18 Affiliate Program Promotion Ideas 367\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSharing Ideas 368\u003c\/p\u003e \u003cp\u003eBetter Base Conditions for Select Affiliates 369\u003c\/p\u003e \u003cp\u003eFree Domain Giveaway 369\u003c\/p\u003e \u003cp\u003eArithmetic Progression Bonuses 370\u003c\/p\u003e \u003cp\u003eCobranded Version of a Good Affiliate Tool 370\u003c\/p\u003e \u003cp\u003eSegment Your Products 371\u003c\/p\u003e \u003cp\u003eLearn to Celebrate 371\u003c\/p\u003e \u003cp\u003eRun “Happy Weeks” 372\u003c\/p\u003e \u003cp\u003eClassic “Happy Week” Idea 373\u003c\/p\u003e \u003cp\u003eAn A-B-C-D-E Idea 374\u003c\/p\u003e \u003cp\u003eA 1-2-3-4-5 Idea 375\u003c\/p\u003e \u003cp\u003eColors Idea 376\u003c\/p\u003e \u003cp\u003eLingua-Symbolic Idea for One Week 377\u003c\/p\u003e \u003cp\u003eSliding Scale of Commission Increases 379\u003c\/p\u003e \u003cp\u003eBonus Weeks 380\u003c\/p\u003e \u003cp\u003eGrowth Tied to Commission 380\u003c\/p\u003e \u003cp\u003eOffer Tripled Commission 380\u003c\/p\u003e \u003cp\u003eRun a Lottery 381\u003c\/p\u003e \u003cp\u003eLet Them “Test-Drive” It 383\u003c\/p\u003e \u003cp\u003eOffer 100-Percent Commissions 383\u003c\/p\u003e \u003cp\u003eRun a “Free Graphics Help” Week 384\u003c\/p\u003e \u003cp\u003eAward “Every-Third-Sale” Gifts 384\u003c\/p\u003e \u003cp\u003eCash for Everything: CAIs, FSBs, and So On 385\u003c\/p\u003e \u003cp\u003eCross-Program Promotions 385\u003c\/p\u003e \u003cp\u003eDynamic Scripts 387\u003c\/p\u003e \u003cp\u003eCommission-Beating Policy 387\u003c\/p\u003e \u003cp\u003eExclusive Coupons for Select Affiliates 388\u003c\/p\u003e \u003cp\u003eTime-Sensitive Private Offers 388\u003c\/p\u003e \u003cp\u003eFree Content Help 388\u003c\/p\u003e \u003cp\u003eActivation Incentives 389\u003c\/p\u003e \u003cp\u003eTurn a Sale into a Contest 390\u003c\/p\u003e \u003cp\u003eGlossary of Abbreviations 393\u003c\/p\u003e \u003cp\u003eIndex 401\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Internet guides \u0026amp; online services [\u003ca title=\"See our other books on Internet guides \u0026amp; online services\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Internet%20guides%20\u0026amp;%20online%20services%20%5BUDB%5D%22\"\u003eUDB\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Sybex","offers":[{"title":"Brand New","offer_id":52470036627736,"sku":"9780470651735","price":20.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470651735_248637.jpg?v=1785629117","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/affiliate-program-management-an-hour-a-day-paperback-softback-9780470651735","provider":"Freshly Printed Books","version":"1.0","type":"link"}