{"product_id":"advertising-and-society-an-introduction-paperback-softback-9780470673096","title":"Advertising and Society; An Introduction (Paperback \/ softback) 9780470673096","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eAdvertising and Society\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eAn Introduction\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003e\u003cp\u003e\"\u003ci\u003eAdvertising and Society\u003c\/i\u003e is a wonderful way to inspire discussion among students on the leading controversies in advertising.\"\u003cbr\u003e—\u003cb\u003eJohn Sweeney\u003c\/b\u003e, University of North Carolina at Chapel Hill\u003c\/p\u003e \u003cp\u003e\"This point\/counterpoint approach looks inside our multi-faceted advertising industry. But it's also a look inside ourselves as we examine our own beliefs. If you want your students to become critical thinkers, this is the book.\"\u003cbr\u003e—\u003cb\u003eSheri Broyles\u003c\/b\u003e, University of North Texas\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eCarol J. Pardun (Edited by), CJ PARDUN (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470673096, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 30 August 2013\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e312 pages\u003cbr\u003e24.4 x 17.2 x 1.5 cm, 0.481 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"I highly recommend the excellent and engaging book \u003ci\u003eAdvertising and Society: An Introduction, 2nd Edition\u003c\/i\u003e edited by Carol J. Pardun, Ph.D., to any academics and undergraduate students in business, advertising, marketing, media, communications, journalism, the social sciences or any other related field where the impact of advertising is felt in society. This book is a challenging guide for reconsidering the student's own viewpoints about advertising, and enhancing their ability to think critically about the issues surrounding this controversial topic.\" (\u003ci\u003eBlog Business World\u003c\/i\u003e, 24 September 2013)\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eNow revised and updated to reflect the impact of emerging technologies, this new edition of \u003ci\u003eAdvertising and Society: Controversies and Consequences\u003c\/i\u003e examines the evolution of advertising and its influence on society.\u003cbr\u003e \u003cbr\u003e \u003cul\u003e \u003cli\u003eExpanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing\u003c\/li\u003e \u003cli\u003eExplores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes\u003c\/li\u003e \u003cli\u003eExamines the impact of advertising through its distinctive ‘point\/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented\u003c\/li\u003e \u003cli\u003eLends substantial clarity to the subject, uniquely balancing criticism and practice within one text\u003c\/li\u003e \u003cli\u003eIncludes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion\u003c\/li\u003e \u003c\/ul\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eNotes on Contributors viii\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Introduction: Why Does Everyone Have an Opinion about Advertising? 1\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eCarol J. Pardun\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Enduring Issues 7\u003c\/b\u003e\u003cbr\u003e \u003cb\u003e\u003cbr\u003e 2 The Economic Impact of Advertising 9\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e ARGUMENT \u003ci\u003eC. Ann Hollifield\u003c\/i\u003e 12\u003cbr\u003e \u003cbr\u003e Advertising lowers prices for consumers 12\u003cbr\u003e \u003cbr\u003e COUNTERARGUMENT Penny Abernethy 17\u003cbr\u003e \u003cbr\u003e Advertising makes products more expensive 17\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Advertising to Children 24\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e ARGUMENT \u003ci\u003eJ. Walker Smith\u003c\/i\u003e 28\u003cbr\u003e \u003cbr\u003e Children are smarter than we think. Let’s respect them as the consumers they are! 28\u003cbr\u003e \u003cbr\u003e COUNTERARGUMENT \u003ci\u003eDan Panici\u003c\/i\u003e 34\u003cbr\u003e \u003cbr\u003e Children need more protection from advertising! 34\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Political Advertising 43\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e ARGUMENT \u003ci\u003eAnne Johnston\u003c\/i\u003e 45\u003cbr\u003e \u003cbr\u003e What’s so positive about negative advertising? 45\u003cbr\u003e \u003cbr\u003e COUNTERARGUMENT \u003ci\u003eAlbert R. Tims\u003c\/i\u003e 52\u003cbr\u003e \u003cbr\u003e Why negative political advertising is bad advertising 52\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Tobacco Advertising 61\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e ARGUMENT \u003ci\u003eR. Michael Hoefges\u003c\/i\u003e 64\u003cbr\u003e \u003cbr\u003e The strong First Amendment right to promote lawful products\u003cbr\u003e \u003cbr\u003e COUNTERARGUMENT \u003ci\u003eTimothy Dewhirst\u003c\/i\u003e 74\u003cbr\u003e \u003cbr\u003e Rationales for the regulation of tobacco advertising and promotion 74\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Alcohol Advertising 84\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e ARGUMENT \u003ci\u003eJon P. Nelson\u003c\/i\u003e 87\u003cbr\u003e \u003cbr\u003e Not so fast! Evidence-informed alcohol policy requires a balanced review of advertising studies 87\u003cbr\u003e \u003cbr\u003e COUNTERARGUMENT \u003ci\u003eEsther Thorson\u003c\/i\u003e 96\u003cbr\u003e \u003cbr\u003e Abandonment of alcohol advertising regulation carries a high social cost 96\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Sex in Advertising 106\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e ARGUMENT \u003ci\u003eTom Reichert\u003c\/i\u003e 108\u003cbr\u003e \u003cbr\u003e Sex in advertising: No crime here! 108\u003cbr\u003e \u003cbr\u003e COUNTERARGUMENT \u003ci\u003eKathy Roberts Forde\u003c\/i\u003e 113\u003cbr\u003e \u003cbr\u003e Using sex in advertising is never a good idea 113\u003cbr\u003e \u003cbr\u003e \u003cb\u003e8 Stereotypes in Advertising 121\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e ARGUMENT \u003ci\u003eJane Marcellus\u003c\/i\u003e 124\u003cbr\u003e \u003cbr\u003e What’s the harm in advertising stereotypes? 124\u003cbr\u003e \u003cbr\u003e COUNTERARGUMENT \u003ci\u003eMargaret Morrison\u003c\/i\u003e 130\u003cbr\u003e \u003cbr\u003e Stereotypes are a necessary and appropriate strategy for advertising 130\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Emerging Issues 135\u003c\/b\u003e\u003cbr\u003e \u003cb\u003e\u003cbr\u003e 9 Direct-to-Consumer Pharmaceutical Advertising 137\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e ARGUMENT \u003ci\u003eBeth E. Barnes\u003c\/i\u003e 139\u003cbr\u003e \u003cbr\u003e Doctor knows best: Why DTC advertising of prescription medications is bad for patients 139\u003cbr\u003e \u003cbr\u003e COUNTERARGUMENT 1 \u003ci\u003eMichael L. Capella and Charles R. Taylor\u003c\/i\u003e 146\u003cbr\u003e \u003cbr\u003e Pharmaceutical DTC advertising provides valuable information to health-care consumers 146\u003cbr\u003e \u003cbr\u003e COUNTERARGUMENT 2 \u003ci\u003eDebbie Treise and Wan Seop Jung\u003c\/i\u003e 154\u003cbr\u003e \u003cbr\u003e Feel empowered! Enhanced health knowledge! 154\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Hyper-Niche Markets and Advertising 161\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e ARGUMENT \u003ci\u003eJoe Bob Hester\u003c\/i\u003e 164\u003cbr\u003e \u003cbr\u003e Hyper-targeted and social: Why Facebook advertising may be advertising at its best 164\u003cbr\u003e \u003cbr\u003e COUNTERARGUMENT \u003ci\u003eTom Weir\u003c\/i\u003e 169\u003cbr\u003e \u003cbr\u003e Today is the new 1984: Big Brother is not only watching you – he is selling to you 169\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Advertising and Product Placement in Entertainment\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e Media 175\u003cbr\u003e \u003cbr\u003e ARGUMENT \u003ci\u003eGeah Pressgrove\u003c\/i\u003e 179\u003cbr\u003e \u003cbr\u003e Product placement is simply good advertising strategy 179\u003cbr\u003e \u003cbr\u003e COUNTERARGUMENT \u003ci\u003eKathy Brittain Richardson\u003c\/i\u003e 186\u003cbr\u003e \u003cbr\u003e Placing products in entertainment media does not enhance the media experience 186\u003cbr\u003e \u003cbr\u003e \u003cb\u003e12 Advertising in Previously Hands-Off Journalistic Environments 191\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e ARGUMENT \u003ci\u003eBeth E. Barnes\u003c\/i\u003e 193\u003cbr\u003e \u003cbr\u003e This is news? Maybe not, but that’s okay! 193\u003cbr\u003e \u003cbr\u003e COUNTERARGUMENT \u003ci\u003eCharles Bierbauer\u003c\/i\u003e 200\u003cbr\u003e \u003cbr\u003e Advertising in strong journalistic environments is never a good idea 200\u003c\/p\u003e \u003cp\u003e\u003cb\u003e13 Advergames 208\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e ARGUMENT \u003ci\u003eAdrienne Holz Ivory and James D. Ivory\u003c\/i\u003e 210\u003cbr\u003e \u003cbr\u003e Food and beverage advergames are playing with children’s health 210\u003cbr\u003e \u003cbr\u003e COUNTERARGUMENT \u003ci\u003eKevin Wise and Saleem Alhabash\u003c\/i\u003e 218\u003cbr\u003e \u003cbr\u003e Evidence of advergame effectiveness 218\u003c\/p\u003e \u003cp\u003e\u003cb\u003e14 Advertising and Sporting Events 229\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e ARGUMENT \u003ci\u003eErin Whiteside\u003c\/i\u003e 232\u003cbr\u003e \u003cbr\u003e Advertising unhealthy products during sporting events makes sense as an advertising strategy 232\u003cbr\u003e \u003cbr\u003e COUNTERARGUMENT \u003ci\u003eMarie Hardin\u003c\/i\u003e 239\u003cbr\u003e \u003cbr\u003e Sporting events and advertising products are contrary to athletes’ lifestyles: The consequences of mixed\u003cbr\u003e messages 239\u003c\/p\u003e \u003cp\u003e\u003cb\u003e15 Advertising to Captive Audiences 246\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e ARGUMENT \u003ci\u003eAngeline G. Close\u003c\/i\u003e 248\u003cbr\u003e \u003cbr\u003e Why advertising is acceptable (almost) everywhere 248\u003cbr\u003e \u003cbr\u003e COUNTERARGUMENT \u003ci\u003eCharles Pearce\u003c\/i\u003e 259\u003cbr\u003e \u003cbr\u003e Who wants to be held captive by advertisers? Not me! 259\u003c\/p\u003e \u003cp\u003e\u003cb\u003e16 Advertising and Social Responsibility 265\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e ARGUMENT \u003ci\u003eDebra Merskin\u003c\/i\u003e 267\u003cbr\u003e \u003cbr\u003e Companies are wise – and ethical – to use “social responsibility” as a creative strategy 267\u003cbr\u003e \u003cbr\u003e COUNTERARGUMENT \u003ci\u003ePeggy Kreshel\u003c\/i\u003e 275\u003cbr\u003e \u003cbr\u003e Cause-related marketing as a business strategy is ethically flawed 275\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIndex 295\u003c\/b\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Sociology \u0026amp; anthropology [\u003ca title=\"See our other books on Sociology \u0026amp; anthropology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sociology%20\u0026amp;%20anthropology%20%5BJH%5D%22\"\u003eJH\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Brand New","offer_id":52276381810968,"sku":"9780470673096","price":32.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470673096.jpg?v=1781369004","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/advertising-and-society-an-introduction-paperback-softback-9780470673096","provider":"Freshly Printed Books","version":"1.0","type":"link"}