{"product_id":"advertising-and-consumer-culture-in-china-hardback-9780745671161","title":"Advertising and Consumer Culture in China (Hardback) 9780745671161","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eAdvertising and Consumer Culture in China\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eHongmei Li (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780745671161, Polity Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 24 June 2016\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e280 pages\u003cbr\u003e21.8 x 15.5 x 2.8 cm, 0.522 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"\u003ci\u003eAdvertising and Consumer Culture in China \u003c\/i\u003edelivers up-to-the-minute coverage of the development of advertising in China, including its latest incarnations on the Internet and smart phones. But this is a study of much more than a single Chinese industry struggling to survive in a globally competitive market. Hongmei Li also provides a critical window onto contemporary China's economy, society, and people's aspirations.\" \u003cbr\u003e\u003cb\u003eKarl Gerth, University of California, San Diego, and author of \u003ci\u003eAs China Goes, So Goes the World \u003c\/i\u003e\u003c\/b\u003e \u003cbr\u003e\u003cbr\u003e \"A brilliant book! Li has done an excellent job of tracing the sociopolitical, economic, cultural, and technological elements that are contributing to the growth of consumer culture in China today. It is required reading for advertising professionals as well as students of advertising in Asia.\" \u003cbr\u003e \u003cb\u003eKatherine Frith, Southern Illinois University\u003c\/b\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China’s search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era.\u003c\/p\u003e \u003cp\u003eBased on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese advertising in the past three decades in Post-Mao China. Drawing upon theories of political economy, media, and cultural studies, her analysis offers most significant insights in advertising and consumer culture as well as the economic, social, political, and cultural transformations in China.\u003c\/p\u003e \u003cp\u003eThe book is essential for students and scholars of communication, media, cultural studies and international business, and all those interested in cultural globalization and China. \u003cbr\u003e \u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eMap\u003c\/p\u003e \u003cp\u003eChronology\u003c\/p\u003e \u003cp\u003eAcknowledgements\u003c\/p\u003e \u003cp\u003eIntroduction\u003c\/p\u003e \u003cp\u003eChapter One: Modernity, Cultural Globalization, and Chinese Advertising\u003c\/p\u003e \u003cp\u003eChapter Two: The Development of Advertising in China\u003c\/p\u003e \u003cp\u003eChapter Three: Chinese Advertising Agencies: Dancing with Chains?\u003c\/p\u003e \u003cp\u003eChapter Four: Branding Chinese Products: Between Nationalism and Cosmopolitanism\u003c\/p\u003e \u003cp\u003eChapter Five: Chinese Sportswear Brand Li-Ning: Selling a Cosmo-Patriotic Image\u003c\/p\u003e \u003cp\u003eChapter Six: Controversial Advertising in China\u003c\/p\u003e \u003cp\u003eChapter Seven: From Mass Marketing to Participatory Advertising in the Digital Age\u003c\/p\u003e \u003cp\u003eConclusion and Reflection\u003c\/p\u003e \u003cp\u003eNotes\u003c\/p\u003e \u003cp\u003eReferences\u003c\/p\u003e \u003cp\u003eIndex\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Society \u0026amp; culture: general [\u003ca title=\"See our other books on Society \u0026amp; culture: general\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Society%20\u0026amp;%20culture:%20general%20%5BJF%5D%22\"\u003eJF\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Polity","offers":[{"title":"Brand New","offer_id":52407333847320,"sku":"9780745671161","price":43.28,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780745671161.jpg?v=1784162859","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/advertising-and-consumer-culture-in-china-hardback-9780745671161","provider":"Freshly Printed Books","version":"1.0","type":"link"}