{"product_id":"adventures-in-childhood-volume-60-intellectual-property-imagination-and-the-business-of-play-paperback-softback-9781108725347","title":"Adventures in Childhood: Volume 60; Intellectual Property, Imagination and the Business of Play (Paperback \/ softback) 9781108725347","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eAdventures in Childhood: Volume 60\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eIntellectual Property, Imagination and the Business of Play\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThis book shows how intellectual property turned the family into a market while, simultaneously, the market became a family.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJose Bellido (Author), Kathy Bowrey (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781108725347, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 20 February 2025\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e332 pages\u003cbr\u003e22.9 x 15.2 x 1.8 cm, 0.482 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eAdventures in Childhood connects modern intellectual property law and practice with a history of consumption. Structured in a loosely chronological order, the book begins with the creation of a children's literature market, a Christmas market, and moves through character merchandising, syndicated newspaper strips, film, television, and cross-industry relations, finishing in the 1970s, by which time professional identities and legal practices had stabilized. By focusing on the rise of child-targeted commercial activities, the book is able to reflect on how and why intellectual property rights became a defining feature of 20th century culture. Chapters trace the commercial empires that grew around Alice in Wonderland, Peter Rabbit, Meccano, Felix the Cat, Mickey Mouse, Peter Pan, Eagle Magazine, Davy Crockett, Mr Men, Dr Who, The Magic Roundabout and The Wombles to show how modern intellectual property merchandising was plagued with legal and moral questions that exposed the tension between exploitation and innocence.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e1. Commercialisation and the Innocent Child\u003cbr\u003e 2. Books, Toy Books and the Artfulness of Consumption\u003cbr\u003e 3. Instructions for a Successful Boy\u003cbr\u003e 4. Animated Properties\u003cbr\u003e 5. Licensing Gone Wrong\u003cbr\u003e 6. The Rise of Merchandising Agencies\u003cbr\u003e 7. Troubles at the British Broadcasting Corporation\u003cbr\u003e 8. Conclusion: Unsuitable for Children.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Social law [\u003ca title=\"See our other books on Social law\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Social%20law%20%5BLNT%5D%22\"\u003eLNT\u003c\/a\u003e], Intellectual property law [\u003ca title=\"See our other books on Intellectual property law\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Intellectual%20property%20law%20%5BLNR%5D%22\"\u003eLNR\u003c\/a\u003e], Entertainment \u0026amp; media law [\u003ca title=\"See our other books on Entertainment \u0026amp; media law\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Entertainment%20\u0026amp;%20media%20law%20%5BLNJ%5D%22\"\u003eLNJ\u003c\/a\u003e], Media studies [\u003ca title=\"See our other books on Media studies\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Media%20studies%20%5BJFD%5D%22\"\u003eJFD\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Brand New","offer_id":52415689982232,"sku":"9781108725347","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781108725347i.jpg?v=1784423750","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/adventures-in-childhood-volume-60-intellectual-property-imagination-and-the-business-of-play-paperback-softback-9781108725347","provider":"Freshly Printed Books","version":"1.0","type":"link"}