{"product_id":"adding-sense-context-and-interest-in-a-grammar-of-multimodal-meaning-paperback-9781108817981","title":"Adding Sense; Context and Interest in a Grammar of Multimodal Meaning (Paperback \/ softback) 9781108817981","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eAdding Sense\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eContext and Interest in a Grammar of Multimodal Meaning\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThrough a wide range of examples, from literature to social media, the book explores how meaning and communication interact.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMary Kalantzis (Author), Bill Cope (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781108817981, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 1 September 2022\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e400 pages\u003cbr\u003e22.9 x 15.2 x 2.1 cm, 0.537 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e'… a sublime collection of their lived experiences, profound reflections, and lives of meaning.' Fei Victor Lim, SAGE Journals\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eIn recent years, with the rise of new media, the phenomenon of 'multimodality' (communication via a number of modes simultaneously) has become central to our everyday interaction. This has given rise to a new kind of literacy that is rapidly gaining ground as an area of research. A companion to Making Sense, which explored the functions of reference, agency and structure in meaning, Adding Sense extends this analysis with two more surrounding functions. It addresses the ways in which 'context' and 'interest' add necessary sense to immediate objects of meaning, proposing a 'transpositional grammar' to account for movement across these different forms of meaning. Adding Sense weaves its way through philosophy, semiotics, social theory and the history of ideas. Its examples cross a range of social contexts, from the meaning universes of the First Peoples, to the new forms of meaning that have emerged in the era of digitally-mediated communication.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eIntroduction\u003cbr\u003e Part 1. Context\u003cbr\u003e Part 2. Interest.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Semantics, discourse analysis, etc [\u003ca title=\"See our other books on Semantics, discourse analysis, etc\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Semantics,%20discourse%20analysis,%20etc%20%5BCFG%5D%22\"\u003eCFG\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46266416070936,"sku":"9781108817981","price":25.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9781108817981i.jpg?v=1696719768","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/adding-sense-context-and-interest-in-a-grammar-of-multimodal-meaning-paperback-9781108817981","provider":"Freshly Printed Books","version":"1.0","type":"link"}