{"product_id":"academic-entrepreneurship-how-to-bring-your-scientific-discovery-to-a-successful-commercial-product-paperback-softback-9781118859087","title":"Academic Entrepreneurship; How to Bring Your Scientific Discovery to a Successful Commercial Product (Paperback \/ softback) 9781118859087","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eAcademic Entrepreneurship\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow to Bring Your Scientific Discovery to a Successful Commercial Product\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMichele Marcolongo (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118859087, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 12 December 2017\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e224 pages\u003cbr\u003e22.4 x 15 x 1.5 cm, 0.318 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThe pathway to bringing laboratory discoveries to market is poorly understood and generally new to many academics. This book serves as an easy-to-read roadmap for translating technology to a product launch – guiding university faculty and graduate students on launching a start-up company.\u003cbr\u003e\u003cbr\u003e•    Addresses a growing trend of academic faculty commercializing their discoveries, especially those supported by the National Science Foundation and National Institutes of Health\u003cbr\u003e•    Offers faculty a pathway and easy-to-follow steps towards determining whether their discovery \/ idea \/ technology is viable from a business perspective, as well as how to execute the necessary steps to create and launch a start-up company\u003cbr\u003e•    Has a light-hearted and accessible style of a step-by-step guide to help graduate students, post-docs, and faculty learn how to go about spinning out their research from the lab\u003cbr\u003e•    Includes interviews by faculty in the disciplines of materials science, pharmaceuticals, medical devices, information technology, energy, and mechanical devices – offering tips and discussing potential pitfalls to be avoided\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eDedication ix\u003c\/p\u003e \u003cp\u003eForeword xi\u003c\/p\u003e \u003cp\u003ePreface xiii\u003c\/p\u003e \u003cp\u003eAcknowledgments xv\u003c\/p\u003e \u003cp\u003eAbout the Author xvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 So, You Have a Game\u003c\/b\u003e\u003cb\u003e-\u003c\/b\u003e\u003cb\u003eChanging Discovery\u003c\/b\u003e\u003cb\u003e…\u003c\/b\u003e\u003cb\u003e Congratulations! 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBrief Review of Academic Entrepreneurship 3\u003c\/p\u003e \u003cp\u003eState of University Technology Transfer 5\u003c\/p\u003e \u003cp\u003eStudy of Academic Entrepreneurship 7\u003c\/p\u003e \u003cp\u003eAcademic Start-Ups Are “Early Stage” 8\u003c\/p\u003e \u003cp\u003eOverview of the Process 13\u003c\/p\u003e \u003cp\u003eSummary 18\u003c\/p\u003e \u003cp\u003eReferences 18\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Now What? Protect Your Intellectual Property 21\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTypes of Intellectual Property 22\u003c\/p\u003e \u003cp\u003ePatent 22\u003c\/p\u003e \u003cp\u003eTrademark or Service Mark 23\u003c\/p\u003e \u003cp\u003eCopyright 23\u003c\/p\u003e \u003cp\u003eTrade Secret 23\u003c\/p\u003e \u003cp\u003ePatenting and Public Disclosure Considerations 25\u003c\/p\u003e \u003cp\u003eUniversity Patenting Process 27\u003c\/p\u003e \u003cp\u003eThe Anatomy of a Patent 34\u003c\/p\u003e \u003cp\u003eHow to Read a Patent 42\u003c\/p\u003e \u003cp\u003eSummary 43\u003c\/p\u003e \u003cp\u003eReferences 43\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Are They Buying What You\u003c\/b\u003e\u003cb\u003e’\u003c\/b\u003e\u003cb\u003ere Selling? The Search Phase 45\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExample 48\u003c\/p\u003e \u003cp\u003eExample 51\u003c\/p\u003e \u003cp\u003eThe Value Proposition 54\u003c\/p\u003e \u003cp\u003eSummary 56\u003c\/p\u003e \u003cp\u003eReference 56\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Friend or Foe: The Tech Transfer Office and Licensing 57\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLicense Agreements with Existing Corporations 58\u003c\/p\u003e \u003cp\u003eExample 58\u003c\/p\u003e \u003cp\u003eUniversity IP Licenses to Start-Ups 62\u003c\/p\u003e \u003cp\u003eSummary 70\u003c\/p\u003e \u003cp\u003eReferences 71\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Proof\u003c\/b\u003e\u003cb\u003e-\u003c\/b\u003e\u003cb\u003eof\u003c\/b\u003e\u003cb\u003e-\u003c\/b\u003e\u003cb\u003eConcept Centers: Bridging the Innovation Gap 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProof-of-Concept Centers (POCCs) 77\u003c\/p\u003e \u003cp\u003eSBIR\/STTR Programs 83\u003c\/p\u003e \u003cp\u003eSummary 86\u003c\/p\u003e \u003cp\u003eReferences 86\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Start\u003c\/b\u003e\u003cb\u003e-\u003c\/b\u003e\u003cb\u003eUp Management: You\u003c\/b\u003e\u003cb\u003e’\u003c\/b\u003e\u003cb\u003eve Got to Kiss a Lot of Frogs\u003c\/b\u003e\u003cb\u003e…\u003c\/b\u003e\u003cb\u003e 87\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFounders Term Sheet for RegenLive 99\u003c\/p\u003e \u003cp\u003eManagement Structure 102\u003c\/p\u003e \u003cp\u003eDirectors (Board of Directors) 102\u003c\/p\u003e \u003cp\u003eBoard of Advisors 105\u003c\/p\u003e \u003cp\u003eConsultants 105\u003c\/p\u003e \u003cp\u003eSubcontractors 106\u003c\/p\u003e \u003cp\u003eEmployees 108\u003c\/p\u003e \u003cp\u003eSummary 110\u003c\/p\u003e \u003cp\u003eReferences 111\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Graduate Students and Postdocs, Start Up Your Career 113\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 113\u003c\/p\u003e \u003cp\u003eWhy Do It? 114\u003c\/p\u003e \u003cp\u003eChallenges and Opportunities Spinning Out from the University for Students 116\u003c\/p\u003e \u003cp\u003eFaculty Member Participation 119\u003c\/p\u003e \u003cp\u003eFaculty Member Not Participating 122\u003c\/p\u003e \u003cp\u003eNone of the Above 123\u003c\/p\u003e \u003cp\u003eFormal Education 123\u003c\/p\u003e \u003cp\u003eBusiness Plan Competitions…Not Just for Undergrads 125\u003c\/p\u003e \u003cp\u003eConclusion 126\u003c\/p\u003e \u003cp\u003eReferences 127\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Incubators and Accelerators: It\u003c\/b\u003e\u003cb\u003e’\u003c\/b\u003e\u003cb\u003es Time to Move Out 129\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIncubators 130\u003c\/p\u003e \u003cp\u003eAccelerators 136\u003c\/p\u003e \u003cp\u003eSummary 140\u003c\/p\u003e \u003cp\u003eReferences 140\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Do You Believe in Angels? Financing Your Company 143\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBusiness Plan 143\u003c\/p\u003e \u003cp\u003eFinding Investors 149\u003c\/p\u003e \u003cp\u003eFriends and Family 150\u003c\/p\u003e \u003cp\u003eLocal Incubators\/Accelerators 150\u003c\/p\u003e \u003cp\u003eEconomic Development Organizations 151\u003c\/p\u003e \u003cp\u003eIndividual Angels 151\u003c\/p\u003e \u003cp\u003eAngel Investor Groups or Networks 153\u003c\/p\u003e \u003cp\u003eCorporate Investors 154\u003c\/p\u003e \u003cp\u003eCrowdfunding 155\u003c\/p\u003e \u003cp\u003eEquity Crowdfunding 157\u003c\/p\u003e \u003cp\u003eAcademic Crowdfunding 160\u003c\/p\u003e \u003cp\u003eVenture Capital 162\u003c\/p\u003e \u003cp\u003eUniversity Venture Capital 165\u003c\/p\u003e \u003cp\u003eSample Problem 168\u003c\/p\u003e \u003cp\u003eBuilding and Expanding Value for the Academic Founder 171\u003c\/p\u003e \u003cp\u003eSummary 174\u003c\/p\u003e \u003cp\u003eReferences 175\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Your Roadmap: Avoid the Potholes 177\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow to Create a Successful Company 183\u003c\/p\u003e \u003cp\u003eExample 1: Uber 183\u003c\/p\u003e \u003cp\u003eThe Concept 183\u003c\/p\u003e \u003cp\u003eMarket Research 183\u003c\/p\u003e \u003cp\u003eIntellectual Property 184\u003c\/p\u003e \u003cp\u003eProof of Concept 184\u003c\/p\u003e \u003cp\u003eThe Team 184\u003c\/p\u003e \u003cp\u003eFinancing 184\u003c\/p\u003e \u003cp\u003eChallenges for Uber 185\u003c\/p\u003e \u003cp\u003eExample 2: Genentech 185\u003c\/p\u003e \u003cp\u003eDiscovery 186\u003c\/p\u003e \u003cp\u003eIntellectual Property 186\u003c\/p\u003e \u003cp\u003eThe Team 187\u003c\/p\u003e \u003cp\u003eMarket Research 187\u003c\/p\u003e \u003cp\u003eFinancing 188\u003c\/p\u003e \u003cp\u003eSummary and Going Forward to Your Successful Venture 190\u003c\/p\u003e \u003cp\u003eReferences 191\u003c\/p\u003e \u003cp\u003eSuggested Reading 193\u003c\/p\u003e \u003cp\u003eKey Terms 195\u003c\/p\u003e \u003cp\u003eIndex 199\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Chemistry [\u003ca title=\"See our other books on Chemistry\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Chemistry%20%5BPN%5D%22\"\u003ePN\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52734317265176,"sku":"9781118859087","price":35.67,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118859087.jpg?v=1789862818","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/academic-entrepreneurship-how-to-bring-your-scientific-discovery-to-a-successful-commercial-product-paperback-softback-9781118859087","provider":"Freshly Printed Books","version":"1.0","type":"link"}