{"product_id":"a-profile-of-the-performing-arts-industry-culture-and-commerce-paperback-softback-9781606495643","title":"A Profile of the Performing Arts Industry; Culture and Commerce (Paperback \/ softback) 9781606495643","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eA Profile of the Performing Arts Industry\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eCulture and Commerce\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eDavid H. Gaylin (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781606495643\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 30 September 2015\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e285 pages\u003cbr\u003e22.8 x 15.2 x 1.5 cm, 0.395 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eAttending a live concert or theatrical performance can be a thrilling experience. At their best, the performing arts represent the height of human creativity and expression. But the presentation on stage, whether it is Shakespeare, Beethoven, or The Lion King, depends on a business backstage.\u003cbr\u003e\u003cbr\u003eThis book provides an overview of both the product on stage and the industry that makes it possible. While the industry’s product is unique—with unique supply and demand characteristics it is still an industry, with economic inputs, business models, competitors, value chains, and a dynamic, challenging marketplace. We will examine each of the major segments (Broadway, regional theater, orchestra, opera, and dance) along these business dimensions.\u003cbr\u003e\u003cbr\u003eThis book will give lovers of the performing arts an understanding of the business realities that make live performances possible. Managers, board members, and performers will be better equipped to take on the strategic challenges their companies face. People contemplating any of these roles will have a better idea of what to expect. Business analysts and students of strategy will discover how economic frameworks apply in this unique setting where culture and commerce converge.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"Business Expert Press","offers":[{"title":"Brand New","offer_id":52621268189464,"sku":"9781606495643","price":15.59,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/a-profile-of-the-performing-arts-industry-culture-and-commerce-paperback-softback-9781606495643","provider":"Freshly Printed Books","version":"1.0","type":"link"}