{"product_id":"a-new-brand-of-business-charles-coolidge-parlin-curtis-publishing-company-and-the-origins-of-market-research-hardback-9781439900154","title":"A New Brand of Business; Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research (Hardback) 9781439900154","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eA New Brand of Business\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eCharles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eDouglas Ward (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781439900154\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 15 July 2009\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e240 pages\u003cbr\u003e21 x 14 x 2.3 cm, 0.41 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cdiv\u003e“Ward expertly weaves magazine publishing, advertising, business and marketing, and cultural history together to show that mass communication history does not happen by itself. He keeps readers turning the page.  \u003ci\u003eA New Brand of Business\u003c\/i\u003e is a highly interesting book featuring extensive use of primary sources particularly the Curtis Publishing Company papers and his grasp of history during the years of his study is exceptional.\"-Patrick S. Washburn, Ohio University\u003c\/div\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eHow a dominant magazine publisher developed the business of market research\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cdiv\u003e\u003cp\u003eAcknowledgments \u003cbr\u003eIntroduction \u003cbr\u003e1. A New Era of Business \u003cbr\u003e2. An Unlikely Leader \u003cbr\u003e3. What Was Commercial Research? \u003cbr\u003e4. Winning over the Skeptics \u003cbr\u003e5. Barbarians, Farmers, and Consumers \u003cbr\u003e6. Readers as Consumers \u003cbr\u003e7. Chasing the Consumer, Protecting the Company \u003cbr\u003e8. The Legacy of Commercial Research \u003cbr\u003eEpilogue \u003cbr\u003eNotes \u003cbr\u003eIndex\u003c\/p\u003e\u003c\/div\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"Temple University Press","offers":[{"title":"Brand New","offer_id":52584857534744,"sku":"9781439900154","price":39.69,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/a-new-brand-of-business-charles-coolidge-parlin-curtis-publishing-company-and-the-origins-of-market-research-hardback-9781439900154","provider":"Freshly Printed Books","version":"1.0","type":"link"}