{"product_id":"a-history-of-communications-media-and-society-from-the-evolution-of-speech-to-the-internet-paperback-9780521179447","title":"A History of Communications; Media and Society from the Evolution of Speech to the Internet (Paperback) 9780521179447","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eA History of Communications\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eMedia and Society from the Evolution of Speech to the Internet\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eA History of Communications advances a theory of media that explains the origins and impact of different forms of communication on human history.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMarshall T. Poe (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780521179447, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback, published 6 December 2010\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e352 pages, 5 b\/w illus.  5 tables\u003cbr\u003e22.9 x 15.2 x 2 cm, 0.5 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e'The ambition and sweep of Marshall Poe's analysis of media make it different from anything else I have read on the topic. Many modern 'consumers' of media, in all its forms, have a vague sense that technological advances are altering their sense of the world in ways they can't fully appreciate in real time. Poe's book is a big advance in helping citizens understand the opportunities and problems the new media landscape offers.' James Fallows, The Atlantic\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eA History of Communications advances a theory of media that explains the origins and impact of different forms of communication - speech, writing, print, electronic devices and the Internet - on human history in the long term. New media are 'pulled' into widespread use by broad historical trends and these media, once in widespread use, 'push' social institutions and beliefs in predictable directions. This view allows us to see for the first time what is truly new about the Internet, what is not, and where it is taking us.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eIntroduction: media causes and effects\u003cbr\u003e 1. Homo loquens: humanity in the age of speech and memory\u003cbr\u003e 2. Homo scriptor: humanity in the age of manuscripts\u003cbr\u003e 3. Homo lector: humanity in the age of print\u003cbr\u003e 4. Homo videns: humanity in the age of the audio-visual media\u003cbr\u003e 5. Homo somnians: humanity in the age of Internet\u003cbr\u003e Conclusion: the media and human well-being.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Media studies [\u003ca title=\"See our other books on Media studies\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Media%20studies%20%5BJFD%5D%22\"\u003eJFD\u003c\/a\u003e], General \u0026amp; world history [\u003ca title=\"See our other books on General \u0026amp; world history\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22General%20\u0026amp;%20world%20history%20%5BHBG%5D%22\"\u003eHBG\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":45909031059736,"sku":"9780521179447","price":25.46,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780521179447i_a6e63c61-32b1-4d4a-b7ac-5799b4a65c18.jpg?v=1691373228","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/a-history-of-communications-media-and-society-from-the-evolution-of-speech-to-the-internet-paperback-9780521179447","provider":"Freshly Printed Books","version":"1.0","type":"link"}