{"product_id":"a-history-of-business-in-medieval-europe-1200-1550-paperback-9780521499231","title":"A History of Business in Medieval Europe, 1200–1550 (Paperback) 9780521499231","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eA History of Business in Medieval Europe, 1200–1550\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThis book reviews business in medieval western Europe, probing its Roman and Christian heritage to discover the economic and political forces that shaped its organization.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eEdwin S. Hunt (Author), James Murray (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780521499231, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback, published 28 March 1999\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e288 pages, 1 b\/w illus.  1 table\u003cbr\u003e22.7 x 15.2 x 1.7 cm, 0.43 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"Hunt and Murray have done a valuable service in producing this textbook...The authors are also to be commended for their ability to transform sometimes technical business jargon into well-crafted, readable prose.\"   Speculum\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThis book demolishes the widely held view that the phrase 'medieval business' is an oxymoron. The authors review the entire range of business in medieval western Europe, probing its Roman and Christian heritage to discover the economic and political forces that shaped the organization of agriculture, manufacturing, construction, mining, transportation and marketing. Businessmen's responses to the devastating plagues, famines, and warfare that beset Europe in the late Middle Ages are equally well covered. Medieval businessmen's remarkable success in coping with this hostile new environment was 'a harvest of adversity' that prepared the way for the economic expansion of the sixteenth century. Two main themes run through this book. First, the force and direction of business development in this period stemmed primarily from the demands of the elite. Second, the lasting legacy of medieval businessmen was less their skillful adaptations of imported inventions than their brilliant innovations in business organization.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eIntroduction\u003cbr\u003e Part I. Before the Black Death: Progress and Problems: 1. Economics, culture, and geography of early medieval trade\u003cbr\u003e 2\u003cbr\u003e Tools of trade: business organization\u003cbr\u003e 3. Traders and their tools\u003cbr\u003e 4. The politics of business\u003cbr\u003e 5. Business gets bigger: the super-company phenomenon\u003cbr\u003e Part II. Business in the Late Middle Ages: A Harvest of Adversity: Introduction\u003cbr\u003e 6. The new business environment of the Middle Ages\u003cbr\u003e 7. Business responses to the new environment\u003cbr\u003e 8. The fifteenth century: revolutionary results from old processes\u003cbr\u003e 9. Sources of capital in the late Middle Ages\u003cbr\u003e 10. A new age for business\u003cbr\u003e Conclusions\u003cbr\u003e Further reading.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Early history: c 500 to c 1450\/1500 [\u003ca title=\"See our other books on Early history: c 500 to c 1450\/1500\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Early%20history:%20c%20500%20to%20c%201450\/1500%20%5BHBLC%5D%22\"\u003eHBLC\u003c\/a\u003e], European history [\u003ca title=\"See our other books on European history\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22European%20history%20%5BHBJD%5D%22\"\u003eHBJD\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":45908987707672,"sku":"9780521499231","price":22.77,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780521499231i_2d95b195-bb94-4ddd-8224-6a35e66b4474.jpg?v=1691383160","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/a-history-of-business-in-medieval-europe-1200-1550-paperback-9780521499231","provider":"Freshly Printed Books","version":"1.0","type":"link"}