{"product_id":"a-history-of-broadcasting-in-the-united-states-hardback-9781405122818","title":"A History of Broadcasting in the United States (Hardback) 9781405122818","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eA History of Broadcasting in the United States\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e“At once more expansive and finely detailed than almost any other book out there on the subject, this work will appeal to both experts in the field and those new to this history. A \"must have\" for media historians.\" \u003cbr\u003e –\u003ci\u003eSusan Murray, New York University\u003c\/i\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eDouglas Gomery (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781405122818, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 28 March 2008\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e384 pages\u003cbr\u003e25.4 x 18.2 x 2.6 cm, 0.822 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"The book is wonderfully punctuated with rare photographs from the Library of American Broadcasting. The organization easily guides the reader through the narrative. A lot of reference source material comes from the periodicals and publications of the time. In addition to the rich collection at the Maryland Library of American Broadcasting collection, Gomery ventured into other national archives.\" (\u003ci\u003eJournal of Broadcasting \u0026amp; Electronic Media\u003c\/i\u003e, September 2010)\u003cbr\u003e \u003cbr\u003e  “The book remains distinctive on several levels. It is a somewhat provocative survey that in 357 pages effectively renders broadcasting’s first sixty years.” (\u003ci\u003eJournalism History\u003c\/i\u003e, Spring 2009)  \u003cp\u003e\"Douglas Gomery is a master of the historical archive. This is a thoroughly researched, eminently readable book, written in a very accessible and entertaining style that holds the attention of readers, while also providing new information and documentation for scholars. A must read for media historians and media history courses.\" ( \u003ci\u003eRichard Butsch, author of\u003c\/i\u003e The Making of American Audiences)\u003c\/p\u003e \u003cp\u003e“Gomery [is] a leading historian … .Here’s a history worth reading. Producers, undergraduates in media studies, and fans of media history should be avid readers.\" ( \u003ci\u003eTelevision Quarterly)\u003c\/i\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eThis powerful history of broadcasting in the United States goes beyond traditional accounts to explore the field's important social, political, and cultural ramifications.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIt examines how broadcasting has been organized as a business throughout much of the 20th century, and focuses on the aesthetics of programming over the years\u003c\/p\u003e \u003cul\u003e \u003cli\u003eSurveys four key broadcasting periods from 1921 to 1996, drawing on a range of new sources to examine recent changes in the field, including coverage of the recent impact of cable TV and home video\u003c\/li\u003e \u003cli\u003eIncludes new data from collections at the Library of Congress and the Library of American Broadcasting\u003c\/li\u003e \u003cli\u003eIdeal for anyone seeking a readable history of the field, offering the most current coverage available\u003c\/li\u003e \u003c\/ul\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eList of Illustrations vi \u003cp\u003ePreface: Why a History of Broadcasting in the USA? ix\u003c\/p\u003e \u003cp\u003eAcknowledgments xvii\u003c\/p\u003e \u003cp\u003eIntroduction: Broadcasting’s Beginning: The Big Bang 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: The Network Radio Era, 1921–1950 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1. Industrial Innovation and Diffusion: The Radio Networks 13\u003c\/p\u003e \u003cp\u003e2. Radio’s Social, Cultural, and Political Impact: The First Mass Medium 38\u003c\/p\u003e \u003cp\u003e3. The Development of a New Aesthetic: Sounds 71\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Transition, 1945–1957 105\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e4. TV Replaces Radio in the Living Room 107\u003c\/p\u003e \u003cp\u003e5. Radio Reinvents Itself: Top 40 and Beyond 142\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Network Television Dominates, 1958–1982 165\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e6. CBS, NBC, and ABC Covering the USA 167\u003c\/p\u003e \u003cp\u003e7. Network TV’s Social, Cultural, and Political Impact 197\u003c\/p\u003e \u003cp\u003e8. The Genre Machine: From Maverick to M*A*S*H 231\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: Contemporary History, 1982–1996 279\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e9. Radio: The FM Era 281\u003c\/p\u003e \u003cp\u003e10. Television: Remote Control Paradise 299\u003c\/p\u003e \u003cp\u003eEpilogue: Still a Broadcasting Nation: 1996 and into the Future 338\u003c\/p\u003e \u003cp\u003eAppendix: Sorry, Wrong Number 346\u003c\/p\u003e \u003cp\u003eIndex 353\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Sociology \u0026amp; anthropology [\u003ca title=\"See our other books on Sociology \u0026amp; anthropology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sociology%20\u0026amp;%20anthropology%20%5BJH%5D%22\"\u003eJH\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Brand New","offer_id":52437757133080,"sku":"9781405122818","price":89.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781405122818.jpg?v=1784938360","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/a-history-of-broadcasting-in-the-united-states-hardback-9781405122818","provider":"Freshly Printed Books","version":"1.0","type":"link"}