{"title":"Service industries","description":"Books on the subject of Service industries","products":[{"product_id":"development-with-global-value-chains-upgrading-and-innovation-in-asia-hardback-9781107104631","title":"Development with Global Value Chains; Upgrading and Innovation in Asia (Hardback) 9781107104631","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eDevelopment with Global Value Chains\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eUpgrading and Innovation in Asia\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eExamines upgradation and innovation by firms in GVCs through case studies of China, India, South Korea, the Philippines and Sri Lanka.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eDev Nathan (Edited by), Meenu Tewari (Edited by), Sandip Sarkar (Edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781107104631, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 24 January 2019\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e438 pages\u003cbr\u003e23.7 x 15.7 x 3.7 cm, 0.68 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e'All in all, this book is a useful and timely contribution to ongoing discussions on GVCs. It offers a range of detailed case studies to inform our understanding of the changing organisation of global production, the prospects for catching-up of late industrialisers and a solid empirical account of the experiences of industrial upgrading in several Asian economies.' Yvette To, Journal of Contemporary Asia\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eCan firms and economies utilize global value chains for development? How can they move from low-income to middle-income and even high-income status? This book addresses these questions through a series of case studies examining upgradation and innovation by firms operating in GVCs in Asia. The countries examined are China, India, South Korea, the Philippines, and Sri Lanka, with studies of firms operating in varied sectors - aerospace components, apparel, automotive, consumer electronics including mobile phones, telecom equipment, IT software and services, and pharmaceuticals.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eList of tables and figures\u003cbr\u003e 1. Introduction Dev Nathan, Meenu Tewari and Sandip Sarkar\u003cbr\u003e 2. The changing landscape of contract manufacturers in the electronics industry global value chain Gale Raj-Reichert\u003cbr\u003e 3. Gaining process rents in the apparel industry: incremental improvements in labour and other management practices Dev Nathan and Harsh\u003cbr\u003e 4. New economic geographies of manufacturing in China Shengjun Zhu\u003cbr\u003e 5. The Philippines: a sequential approach to upgrading in manufacturing global value chains Penny Bamber, Jack Daly, Stacey Frederick and Gary Gereffi\u003cbr\u003e 6. Learning sequences in lower tiers of India's automotive value chain Meenu Tewari\u003cbr\u003e 7. Innovation and learning of latecomers: a case study of Chinese telecom-equipment companies Peilei Fan\u003cbr\u003e 8. From the phased manufacturing programme to frugal engineering: some initial propositions Nasir Tyabji\u003cbr\u003e 9. Industrial upgrading in the apparel value chain: the Sri Lanka experience Prema-chandra Athukorala\u003cbr\u003e 10. Strategic change in Indian IT majors: a challenge Neetu Ahmed\u003cbr\u003e 11. Moving from OEM to OBM? Upgrading of the Chinese mobile phone industry Huasheng Zhu, Fan Xu and Qingcan He\u003cbr\u003e 12. Indian pharmaceutical industry: policy and institutional challenges of moving from manufacturing generics to drug discovery Dinesh Abrol and Nidhi Singh\u003cbr\u003e 13. Revisiting the miracle: South Korea's industrial upgrading from a global value chain perspective Joonkoo Lee, Sang-Hoon Lee and Gwanho Park\u003cbr\u003e 14. Evolutionary demand, innovation, and development Smita Srinivas\u003cbr\u003e 15. GVCs and development policy: vertically- specialized industrialization Dev Nathan.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Service industries [\u003ca title=\"See our other books on Service industries\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Service%20industries%20%5BKNS%5D%22\"\u003eKNS\u003c\/a\u003e], Industry \u0026amp; industrial studies [\u003ca title=\"See our other books on Industry \u0026amp; industrial studies\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Industry%20\u0026amp;%20industrial%20studies%20%5BKN%5D%22\"\u003eKN\u003c\/a\u003e], Operational research [\u003ca title=\"See our other books on Operational research\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Operational%20research%20%5BKJT%5D%22\"\u003eKJT\u003c\/a\u003e], Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e], Economic growth [\u003ca title=\"See our other books on Economic growth\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Economic%20growth%20%5BKCG%5D%22\"\u003eKCG\u003c\/a\u003e], Labour economics [\u003ca title=\"See our other books on Labour economics\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Labour%20economics%20%5BKCF%5D%22\"\u003eKCF\u003c\/a\u003e], Economics of industrial organisation [\u003ca title=\"See our other books on Economics of industrial organisation\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Economics%20of%20industrial%20organisation%20%5BKCD%5D%22\"\u003eKCD\u003c\/a\u003e], Macroeconomics [\u003ca title=\"See our other books on Macroeconomics\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Macroeconomics%20%5BKCB%5D%22\"\u003eKCB\u003c\/a\u003e], Economics [\u003ca title=\"See our other books on Economics\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Economics%20%5BKC%5D%22\"\u003eKC\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46265606701336,"sku":"9781107104631","price":97.69,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9781107104631i.jpg?v=1696793236"},{"product_id":"the-intangible-economy-how-services-shape-global-production-and-consumption-paperback-9781108402651","title":"The Intangible Economy; How Services Shape Global Production and Consumption (Paperback \/ softback) 9781108402651","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Intangible Economy\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow Services Shape Global Production and Consumption\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eStudies the role of services in development as well as on sectoral issues, with policy considerations embedded in the analysis.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eDeborah K. Elms (Edited by), Arian Hassani (Edited by), Patrick Low (Edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781108402651, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 6 July 2017\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e206 pages\u003cbr\u003e22.7 x 15.2 x 1.2 cm, 0.27 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThe Intangible Economy: How Services Shape Global Production and Consumption studies aspects of the role of services in development as well as on particular sectoral issues, always with policy considerations lurking not far from the analysis. The volume highlights the evolution and significance of services in the global economy, including as a vehicle for development. It discusses the major pillars that hold the services infrastructure together, namely, its governance and financing mechanisms. Other chapters adopt more specific geographical or sectoral perspectives, including a regional study of the impact of services in economic integration in ASEAN; a country-level analysis of the role of services in economic and social upgrading in India; a look at industry-specific dynamics through the business process outsourcing model; and finally, a value chain view to understand how services are impacted on a granular or micro level by policies.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eList of figures, Tables and boxes\u003cbr\u003e Acknowledgments\u003cbr\u003e 1. Introduction Deborah K. Elms, Arian Hassani and Patrick Low\u003cbr\u003e 2. Contextualizing services in the world economy Patrick Low and Arian Hassani\u003cbr\u003e 3. Services and development: priorities for reform Christopher Findlay\u003cbr\u003e 4. Gainfully linking into global value chains: a middle-income country's perspective Maria Joy V. Abrenica\u003cbr\u003e 5. Who governs global value chains? Sherry Stephenson and Anne-Katrin Pfister\u003cbr\u003e 6. Supply chain finance Gloria O. Pasadilla\u003cbr\u003e 7. Services and economic integration in ASEAN Julia Puspadewi Tijaja\u003cbr\u003e 8. Indian IT firms: the push for innovation Dev Nathan, Sandip Sarkar and Balwant Singh Mehta\u003cbr\u003e 9. Leveraging business process outsourcing for growth Pradeep Mukherji and Chirag Rawat\u003cbr\u003e 10. Services in global value chains and the impact of policy Denise Cheung and David Sit\u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Service industries [\u003ca title=\"See our other books on Service industries\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Service%20industries%20%5BKNS%5D%22\"\u003eKNS\u003c\/a\u003e], Development economics \u0026amp; emerging economies [\u003ca title=\"See our other books on Development economics \u0026amp; emerging economies\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Development%20economics%20\u0026amp;%20emerging%20economies%20%5BKCM%5D%22\"\u003eKCM\u003c\/a\u003e], Economics of industrial organisation [\u003ca title=\"See our other books on Economics of industrial organisation\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Economics%20of%20industrial%20organisation%20%5BKCD%5D%22\"\u003eKCD\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46266220118296,"sku":"9781108402651","price":27.79,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9781108402651i.jpg?v=1696751989"},{"product_id":"handbook-of-health-economics-hardback-9780444504715","title":"Handbook of Health Economics (Hardback) 9780444504715","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eHandbook of Health Economics\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eA J. Culyer (Edited by), J.P. Newhouse (Edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780444504715, Elsevier Science\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 19 July 2000\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e1132 pages\u003cbr\u003e24 x 16.5 x 5.2 cm, 2.141 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eAs a relatively new subdiscipline of economics, health economics has made many contributions to areas of the main discipline, such as insurance economics. This volume provides a survey of the burgeoning literature on the subject of health economics.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cb\u003ePart 4: Specific Populations.\u003c\/b\u003e Economics and mental health (R. Frank and T. McGuire). Long term care (E.C. Norton). The economics of disability and disability policy (R.H. Haveman and B.L. Wolfe). Child health in developed countries (J. Currie). \u003cb\u003ePart 5: The Medical Care Market.\u003c\/b\u003e The industrial organization of health care markets (D. Dranove and M.A. Satterthwaite). Not-for-profit ownership and hospital behavior (F.A. Sloan). Economics of general practice (A. Scott). Waiting lists and medical treatment: Analysis and policies (J.G. Cullis \u003ci\u003eet al.\u003c\/i\u003e). Economics of dental services (H. Sintonen and I. Linnosmaa). The pharmaceutical industry (F.M. Scherer). \u003cb\u003ePart 6: Law and Regulation.\u003c\/b\u003e Liability for medical malpractice (P.M. Danzon). Antitrust and competition in health care markets (M. Gaynor and W. Vogt). Regulation of prices and investment in hospitals in the United States (D.S. Salkever). \u003cb\u003ePart 7: Health Habits.\u003c\/b\u003e The economics of smoking (F. Chaloupka and K. Warner). Alcohol (P. Cook and M. Moore). Prevention (D. Kenkel). \u003cb\u003ePart 8: Health.\u003c\/b\u003e The measurement of health-related quality of life for use in resource allocation decisions(P. Dolan). Economic epidemiology and infectious disease (T. Philipson). \u003cb\u003ePart 9: Equity.\u003c\/b\u003e Equity in health care finance and delivery (A. Wagstaff and E.K.A. van Doorslaer). Equity in health (A. Williams and R. Cookson).\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Health systems \u0026amp; services [\u003ca title=\"See our other books on Health systems \u0026amp; services\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Health%20systems%20\u0026amp;%20services%20%5BMBP%5D%22\"\u003eMBP\u003c\/a\u003e], Public health \u0026amp; preventive medicine [\u003ca title=\"See our other books on Public health \u0026amp; preventive medicine\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Public%20health%20\u0026amp;%20preventive%20medicine%20%5BMBN%5D%22\"\u003eMBN\u003c\/a\u003e], Service industries [\u003ca title=\"See our other books on Service industries\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Service%20industries%20%5BKNS%5D%22\"\u003eKNS\u003c\/a\u003e], Management \u0026amp; management techniques [\u003ca title=\"See our other books on Management \u0026amp; management techniques\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Management%20\u0026amp;%20management%20techniques%20%5BKJM%5D%22\"\u003eKJM\u003c\/a\u003e], Health economics [\u003ca title=\"See our other books on Health economics\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Health%20economics%20%5BKCQ%5D%22\"\u003eKCQ\u003c\/a\u003e], Economic theory \u0026amp; philosophy [\u003ca title=\"See our other books on Economic theory \u0026amp; philosophy\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Economic%20theory%20\u0026amp;%20philosophy%20%5BKCA%5D%22\"\u003eKCA\u003c\/a\u003e], Economics [\u003ca title=\"See our other books on Economics\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Economics%20%5BKC%5D%22\"\u003eKC\u003c\/a\u003e], Teaching of a specific subject [\u003ca title=\"See our other books on Teaching of a specific subject\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Teaching%20of%20a%20specific%20subject%20%5BJNU%5D%22\"\u003eJNU\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"North Holland","offers":[{"title":"Default Title","offer_id":46648657969432,"sku":"9780444504715","price":106.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780444504715.jpg?v=1694979898"},{"product_id":"handbook-of-health-economics-hardback-9780444504708","title":"Handbook of Health Economics (Hardback) 9780444504708","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eHandbook of Health Economics\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eA J. Culyer (Edited by), J.P. Newhouse (Edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780444504708, Elsevier Science\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 19 July 2000\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e1000 pages\u003cbr\u003e24 x 16.5 x 4.7 cm, 1.719 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThe Handbook of Health Economics provide an up-to-date survey of the burgeoning literature in health economics. As a relatively recent subdiscipline of economics, health economics has been remarkably successful. It has made or stimulated numerous contributions to various areas of the main discipline: the theory of human capital; the economics of insurance; principal-agent theory; asymmetric information; econometrics; the theory of incomplete markets; and the foundations of welfare economics, among others. Perhaps it has had an even greater effect outside the field of economics, introducing terms such as opportunity cost, elasticity, the margin, and the production function into medical parlance. Indeed, health economists are likely to be as heavily cited in the clinical as in the economics literature. Partly because of the large share of public resources that health care commands in almost every developed country, health policy is often a contentious and visible issue; elections have sometimes turned on issues of health policy. Showing the versatility of economic theory, health economics and health economists have usually been part of policy debates, despite the vast differences in medical care institutions across countries. The publication of the first Handbook of Health Economics marks another step in the evolution of health economics.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eIntroduction\u003c\/b\u003e (A.J. Culyer and J.P. Newhouse). \u003cb\u003ePart 1: Overviews and Paradigms.\u003c\/b\u003e Health care systems internationally compared (B. Jonsson and U.-G. Gerdtham). An overview of the normative economics of the health sector (J. Hurley). Medical care prices and output (E.R. Berndt \u003ci\u003eet al.\u003c\/i\u003e). Recent developments in CBA\/CEA (A. Garber). Information diffusion and best practice adoption (C.E. Phelps). Health econometrics (A.M. Jones). \u003cb\u003ePart 2: Demand and Reimbursement for Medical Services.\u003c\/b\u003e The human capital model (M. Grossman). Moral hazard and consumer incentives in health care (P. Zweifel and W.G. Manning). Physician agency (T.G. McGuire). Insurance reimbursement (M.V. Pauly). \u003cb\u003ePart 3: Insurance Markets, Managed Care and Contracting.\u003c\/b\u003e Insurance markets and adverse selection (D. Cutler and R. Zeckhauser). Health insurance and the labor market (J. Gruber). Managed care (S. Glied). Risk adjustment in competitive health plan markets(W.P.M.M. van de Ven and R.P. Ellis). Government purchasing of health services (M. Chalkley and J.M. Malcomson).\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Health systems \u0026amp; services [\u003ca title=\"See our other books on Health systems \u0026amp; services\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Health%20systems%20\u0026amp;%20services%20%5BMBP%5D%22\"\u003eMBP\u003c\/a\u003e], Public health \u0026amp; preventive medicine [\u003ca title=\"See our other books on Public health \u0026amp; preventive medicine\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Public%20health%20\u0026amp;%20preventive%20medicine%20%5BMBN%5D%22\"\u003eMBN\u003c\/a\u003e], Service industries [\u003ca title=\"See our other books on Service industries\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Service%20industries%20%5BKNS%5D%22\"\u003eKNS\u003c\/a\u003e], Health economics [\u003ca title=\"See our other books on Health economics\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Health%20economics%20%5BKCQ%5D%22\"\u003eKCQ\u003c\/a\u003e], Economic theory \u0026amp; philosophy [\u003ca title=\"See our other books on Economic theory \u0026amp; philosophy\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Economic%20theory%20\u0026amp;%20philosophy%20%5BKCA%5D%22\"\u003eKCA\u003c\/a\u003e], Economics [\u003ca title=\"See our other books on Economics\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Economics%20%5BKC%5D%22\"\u003eKC\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"North Holland","offers":[{"title":"Default Title","offer_id":46651423916312,"sku":"9780444504708","price":108.36,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780444504708.jpg?v=1694979926"},{"product_id":"marketing-plans-for-service-businesses-a-complete-guide-paperback-9780750667463","title":"Marketing Plans for Service Businesses; A Complete Guide (Paperback) 9780750667463","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMarketing Plans for Service Businesses\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA Complete Guide\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThe challenges of competition, deregulation and an increasingly well informed and demanding customer base has put marketing and good planning at the top of the agenda for service businesses- and this book is focused on helping them to do it well.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMalcolm McDonald (Author), Adrian Payne (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780750667463\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback, published 13 September 2005\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e320 pages\u003cbr\u003e24.6 x 18.7 x 2.1 cm, 0.81 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eMarketing Plans for Service Businesses\u003c\/b\u003e is based on the successful \u003cb\u003eMarketing Planning for Services\u003c\/b\u003e, which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing.\u003cbr\u003e\u003cbr\u003eThe marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organisation being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The world renowned authors also tackle key organisational aspects relating to marketing planning which can have a profound impact on its ultimate effectiveness. These include: marketing intelligence systems; market research; organisation development stages; marketing orientation. Marketing Planning for Services is for marketers in the service sector and students of marketing.\u003cbr\u003e\u003cbr\u003eWith revised cases and new content covering gap analysis, market mapping, CRM and integrated marketing communications it will be an essential guide for professional marketers in the service sector a well as upper level students.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eMarketing and services\u003cbr\u003e Marketing planning for services - the process and the problems\u003cbr\u003e Marketing planning phase one - the strategic context\u003cbr\u003e Marketing planning phase two - the situation review\u003cbr\u003e Marketing planning phase three - marketing strategy formulation\u003cbr\u003e Marketing planning phase four - resource allocation, monitoring and detailed planning\u003cbr\u003e Organising for marketing planning\u003cbr\u003e A step-by-step marketing planning system of services\u003cbr\u003e Examples of marketing plans\u003cbr\u003e Glossary of marketing planning terms\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Service industries [\u003ca title=\"See our other books on Service industries\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Service%20industries%20%5BKNS%5D%22\"\u003eKNS\u003c\/a\u003e], Sales \u0026amp; marketing [\u003ca title=\"See our other books on Sales \u0026amp; marketing\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sales%20\u0026amp;%20marketing%20%5BKJS%5D%22\"\u003eKJS\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Freshly Printed Books","offers":[{"title":"Default Title","offer_id":46651554038040,"sku":"9780750667463","price":39.37,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780750667463.jpg?v=1694113798"}],"url":"https:\/\/freshlyprintedbooks.co.uk\/collections\/service-industries.oembed","provider":"Freshly Printed Books","version":"1.0","type":"link"}