{"title":"Sales \u0026 marketing","description":"Books on the subject of Sales \u0026amp; marketing","products":[{"product_id":"the-myth-of-the-ethical-consumer-hardback-with-dvd-9780521766944","title":"The Myth of the Ethical Consumer Hardback with DVD () 9780521766944","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Myth of the Ethical Consumer Hardback with DVD\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eA no-holds-barred examination of 'ethical' consumerism.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eTimothy M. Devinney (Author), Pat Auger (Author), Giana M. Eckhardt (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780521766944, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e, published 29 July 2010\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e258 pages, 28 b\/w illus.  23 tables\u003cbr\u003e23.4 x 15.7 x 1.8 cm, 0.56 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eDo consumers really care where products come from and how they are made? Is there such a thing as an 'ethical consumer'? Corporations and policy makers are bombarded with international surveys purporting to show that most consumers want ethical products. Yet when companies offer such products they are often met with indifference and limited uptake. It seems that survey radicals turn into economic conservatives at the checkout. This book reveals not only why the search for the 'ethical consumer' is futile but also why the social aspects of consumption cannot be ignored. Consumers are revealed to be much more deliberative and sophisticated in how they do or do not incorporate social factors into their decision making. Using first-hand findings and extensive research, The Myth of the Ethical Consumer provides academics, students and leaders in corporations and NGOs with an enlightening picture of the interface between social causes and consumption.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eList of figures\u003cbr\u003e List of tables\u003cbr\u003e Preface\u003cbr\u003e 1. The appeal and reality of ethical consumerism\u003cbr\u003e 2. Social consumerism in the context of corporate responsibility\u003cbr\u003e 3. Are we what we choose? Or is what we choose what we are?\u003cbr\u003e 4. Ethical consumers or social consumers? Measurement and reality\u003cbr\u003e 5. Rationalization and justification of social (non) consumption\u003cbr\u003e 6. The ethical consumer, politics and everyday life\u003cbr\u003e 7. Tastes, truths and strategies\u003cbr\u003e Appendix\u003cbr\u003e Index\u003cbr\u003e References\u003cbr\u003e Notes.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Sales \u0026amp; marketing [\u003ca title=\"See our other books on Sales \u0026amp; marketing\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sales%20\u0026amp;%20marketing%20%5BKJS%5D%22\"\u003eKJS\u003c\/a\u003e], Sales \u0026amp; marketing management [\u003ca title=\"See our other books on Sales \u0026amp; marketing management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sales%20\u0026amp;%20marketing%20management%20%5BKJMV7%5D%22\"\u003eKJMV7\u003c\/a\u003e], Business ethics \u0026amp; social responsibility [\u003ca title=\"See our other books on Business ethics \u0026amp; social responsibility\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20ethics%20\u0026amp;%20social%20responsibility%20%5BKJG%5D%22\"\u003eKJG\u003c\/a\u003e], Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46004431814936,"sku":"9780521766944","price":76.79,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780521766944i_fbce86ae-5f7c-4e48-9aa4-c44a865b239c.jpg?v=1691380882"},{"product_id":"marketing-strategy-pack-9781107651302","title":"Marketing Strategy Pack (Multiple-component retail product) 9781107651302","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMarketing Strategy Pack\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eTextbook and casebook pack which will equip students to devise, implement and monitor strategies for superior performance in the market.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eAlvin Lee (Author), Mark G. Edwards (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781107651302, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eMultiple-component retail product, published 16 July 2013\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e304 pages\u003cbr\u003e25.6 x 19 x 1.9 cm, 0.79 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThis pack contains both the textbook and casebook. Marketing Strategy: A Life-Cycle Approach takes a fresh approach to teaching students how to devise, implement and monitor strategies for superior performance in the market with a focus on themes of sustainability and ethics. The concepts and principles of strategic marketing are introduced from a product and business life-cycle perspective. Within that framework, the book explains the nature of strategic thinking, covers the theory and practical application of analytics, explores the considerations, constraints and possible strategic marketing choices available at each stage of the product life-cycle and outlines how to monitor and modify the performance of strategies. With a matching structure and topical emphasis, the accompanying Marketing Strategy Casebook is a collection of contemporary case studies designed to develop students' capacity to analyse challenging situations and to implement strategies to overcome them. The case studies are based on real-world scenarios and are drawn from diverse regions, industries and technologies.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePart I. Fundamentals of Strategy, a Starting Point: 1. What is strategy\u003cbr\u003e 2. Corporate and business strategies: a market oriented perspective\u003cbr\u003e Part II. Wearing the Hat of the Strategic Analyst: 3. Where does our future lie?\u003cbr\u003e 4. Who will we share our future with?\u003cbr\u003e 5. The customers we serve\u003cbr\u003e 6. Taking stock of what we have\u003cbr\u003e 7. Decision making – how do we change?\u003cbr\u003e Part III. Wearing the Hat of the Strategic Planner: 8. Introducing a product and creating a market\u003cbr\u003e 9. Growing markets\u003cbr\u003e 10. Mature markets\u003cbr\u003e 11. Markets in decline\u003cbr\u003e Part IV. Articulating, Implementing and Monitoring your Strategy: 12. A system to deliver and measure performance in a market.  Introduction Mark Edwards and Alvin Lee\u003cbr\u003e Part I. The Fundamentals of Strategy: 1. Corporate social responsibility, stakeholder theory and climate change: is green the new black for ExxonMobil? Catherine Archer\u003cbr\u003e 2. The true character of Jacob's Creek Peter Ling\u003cbr\u003e 3. Child brand ambassadors – merely a child's play for business? Shamsul Kamariah Abdullah\u003cbr\u003e Part II. The Strategic Analyst: 4. Marketing Spanish wine and wine tourism: an unfulfilled potential? Abel Duarte Alonso and Martin O'Neill\u003cbr\u003e 5. Corporate social responsibility (CSR) and professional sports Abel Duarte Alonso and Michelle O'Shea\u003cbr\u003e 6. To toy or not to toy? Claire Lambert and Stephen Fanning\u003cbr\u003e 7. The art of online marketing: linking remote Aboriginal artists with global markets Tim Acker\u003cbr\u003e 8. ThurayaDSL: a product failed in maritime market Imtiaz Sharik Hossain and M. Yunus Ali\u003cbr\u003e 9. Raiders of the lost niche Lara Stocchi\u003cbr\u003e Part III. The Strategic Planner: 10. The ugly truth: customers are not always (exclusively) loyal Lara Stocchi and Arry Tanusondjaja\u003cbr\u003e 11. Air Asia: fulfilling a childhood dream Peter Ling\u003cbr\u003e 12. Marketing in unstable times: new Aboriginal art and enterprise Tim Acker\u003cbr\u003e 13. Daffodil Day: ANZ national bank – cancer society of NZ Nitha Palakshappa and Gabriel Eweje\u003cbr\u003e 14. Why did HP's Touchpad fail in the consumer market, and Amazon's Kindle Fire succeed? Ralf Wilden\u003cbr\u003e 15. New product glitters but no glory for Thuraya in high-tech MSS market Imtiaz Sharik Hossain and M. Yunus Ali\u003cbr\u003e Part IV. Implementing and Monitoring Strategy: 16. Do you have a 'green thumb' when it comes to growing your brand? Lara Stocchi\u003cbr\u003e 17. Marketing for transformational futures: the case of Marshalls PLC Mark Edwards, Chris Harrop and Alvin Lee.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Sales \u0026amp; marketing [\u003ca title=\"See our other books on Sales \u0026amp; marketing\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sales%20\u0026amp;%20marketing%20%5BKJS%5D%22\"\u003eKJS\u003c\/a\u003e], Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46265829327128,"sku":"9781107651302","price":83.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9781107651302i.jpg?v=1696781281"},{"product_id":"marketing-research-methods-quantitative-and-qualitative-approaches-hardback-9781108834988","title":"Marketing Research Methods; Quantitative and Qualitative Approaches (Hardback) 9781108834988","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMarketing Research Methods\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eQuantitative and Qualitative Approaches\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eAcademically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMercedes Esteban-Bravo (Author), Jose M. Vidal-Sanz (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781108834988, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 28 January 2021\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e882 pages\u003cbr\u003e25.2 x 19.3 x 4.4 cm, 2.01 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e'Proliferation of data has provided numerous opportunities for marketing professionals to transform their businesses. Esteban-Bravo and Vidal-Sanz provide managers, policymakers, and scholars with an excellent roadmap that helps them to understand the old, the modified, and the new research methods. These methods are necessary to transform data from the market into insights and, in turn, value for consumers, firms, and society.' Oded Koenigsberg, London Business School\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eCovering both quantitative and qualitative methods, this book examines the breadth of modern market research methods for upper level students across business schools and social science faculties. Modern and trending topics including social networks, machine learning, big data, and artificial intelligence are addressed and real world examples and case studies illustrate the application of the methods. This text examines potential problems, such as researcher bias, and discusses effective solutions in the preparation of research reports and papers, and oral presentations. Assuming no prior knowledge of statistics or econometrics, discrete chapters offer a clear introduction to both, opening up the quantitative methods to all students. Each chapter contains rigorous academic theory, including a synthesis of the recent literature as well as key historical references, applied contextualization and recent research results, making it an excellent resource for practitioners. Online resources include extensive chapter bibliographies, lecture slides, an instructor guide and extra extension material and questions.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePart I. Research Methods: 1. Introduction to Social and Marketing Research\u003cbr\u003e Part II. Qualitative Methods: 2. Qualitative Research Based on Direct Questioning\u003cbr\u003e 3. Indirect Questioning in Qualitative Research\u003cbr\u003e 4. Observation Methods\u003cbr\u003e Part III. Quantitative Data Analysis: 5. Uncertainty and Probability\u003cbr\u003e 6. Statistical Analysis I: Parameters and Estimation\u003cbr\u003e 7. Statistical Analysis II: Confidence Regions and Hypothesis Testing\u003cbr\u003e 8. Regression Analysis I: General Linear Model\u003cbr\u003e 9. Regression Analysis II: Flexible Methods and Machine Learning\u003cbr\u003e 10. Multivariate Statistics and Econometrics\u003cbr\u003e Part IV. Quantitative Data Collection: 11. Quantitative Measurement\u003cbr\u003e 12. Sampling Methods\u003cbr\u003e 13. Surveys and Questionnaires Design\u003cbr\u003e 14. Experimental Research\u003cbr\u003e Part V. Research Planning and Reporting: 15. Planning Social Research\u003cbr\u003e 16. Reporting Social and Market Research Studies\u003cbr\u003e 17. Afterword.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Market research [\u003ca title=\"See our other books on Market research\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Market%20research%20%5BKJSM%5D%22\"\u003eKJSM\u003c\/a\u003e], Sales \u0026amp; marketing [\u003ca title=\"See our other books on Sales \u0026amp; marketing\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sales%20\u0026amp;%20marketing%20%5BKJS%5D%22\"\u003eKJS\u003c\/a\u003e], Research methods: general [\u003ca title=\"See our other books on Research methods: general\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Research%20methods:%20general%20%5BGPS%5D%22\"\u003eGPS\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46266425213208,"sku":"9781108834988","price":178.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9781108834988i_e869e192-408e-44e3-a7a5-960925c83f5a.jpg?v=1696727225"},{"product_id":"freemium-economics-leveraging-analytics-and-user-segmentation-to-drive-revenue-paperback-9780124166905","title":"Freemium Economics; Leveraging Analytics and User Segmentation to Drive Revenue (Paperback) 9780124166905","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eFreemium Economics\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eLeveraging Analytics and User Segmentation to Drive Revenue\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003e\u003cp\u003eLearn how to analyze and use the vast volumes of data your freemium product generates to maximize conversion, boost retention, and deliver revenue\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eEric Benjamin Seufert (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780124166905, Elsevier Science\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback, published 8 March 2014\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e254 pages, 15 illustrations\u003cbr\u003e23.4 x 19 x 1.7 cm, 0.54 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"Seufert’s book provides extensive guidance on analyzing the data generated by a freemium product to boost retention and drive revenue. By collecting and deploying analytics on large amounts of data generated by users of the product, through all stages of development and usage, the author explains how you can optimize your implementation of the freemium model.\" --\u003cb\u003eData and Technology Today, 2014\u003c\/b\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003ci\u003eFreemium Economics\u003c\/i\u003e presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. \u003c\/p\u003e  \u003cp\u003eYour freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. \u003ci\u003eFreemium Economics\u003c\/i\u003e de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e1. What is the Freemium Model? 2. Analytics as the Heart of Freemium 3. Quantitative Methods for Product Management 4. Freemium Metrics 5. Lifetime Customer Value 6. Monetization and Downstream Marketing 7. Virality 8. Optimized User Acquisition\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Sales \u0026amp; marketing [\u003ca title=\"See our other books on Sales \u0026amp; marketing\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sales%20\u0026amp;%20marketing%20%5BKJS%5D%22\"\u003eKJS\u003c\/a\u003e], Knowledge management [\u003ca title=\"See our other books on Knowledge management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Knowledge%20management%20%5BKJMV3%5D%22\"\u003eKJMV3\u003c\/a\u003e], Economic systems \u0026amp; structures [\u003ca title=\"See our other books on Economic systems \u0026amp; structures\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Economic%20systems%20\u0026amp;%20structures%20%5BKCS%5D%22\"\u003eKCS\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Morgan Kaufmann","offers":[{"title":"Default Title","offer_id":46648078598424,"sku":"9780124166905","price":30.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780124166905.jpg?v=1694088121"},{"product_id":"marketing-hardback-9780444889577","title":"Marketing (Hardback) 9780444889577","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMarketing\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eJ. Eliashberg (Series edited by), G.L. Lilien (Series edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780444889577, Elsevier Science\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 26 November 1993\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e920 pages\u003cbr\u003e24 x 16.5 x 4.4 cm, 1.83 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eLeading marketing scientists, with an MS\/OR orientation, present in this book a state-of-the-art review of their area of expertise. The wide range of material spans the marketing discipline and represents coverage of both what is known and what problem areas present themselves as ripe for further development. The articles are written with a technically sophisticated reader in mind, but not necessarily an expert in marketing. The authors provide a discussion of the motivation - the behavioural foundations or key assumptions - leading to the development of the important models or methods in each area. While not primarily a text, the book provides a foundation for advanced students in marketing. MS\/OR professionals, both academic and practitioner alike, will appreciate the impact that the MS\/OR approach has had in the marketing area. Finally, the book provides useful reading for marketing scientists, academics and practitioners who want access to integrated treatments of the most important topics in their field.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Sales \u0026amp; marketing [\u003ca title=\"See our other books on Sales \u0026amp; marketing\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sales%20\u0026amp;%20marketing%20%5BKJS%5D%22\"\u003eKJS\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Elsevier Science","offers":[{"title":"Default Title","offer_id":46648207704344,"sku":"9780444889577","price":40.89,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780444889577.jpg?v=1694089330"},{"product_id":"market-segmentation-how-to-do-it-how-to-profit-from-it-paperback-9780750659819","title":"Market Segmentation; How to do it, how to profit from it (Paperback) 9780750659819","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMarket Segmentation\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow to do it, how to profit from it\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eProvides a structured, no-nonsense approach to getting market segmentation right.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMalcolm McDonald (Author), Ian Dunbar (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780750659819, Elsevier Science\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback, published 18 September 2004\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e492 pages, Approx. 150 illustrations\u003cbr\u003e24.6 x 18.7 x 3.1 cm, 0.948 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e* McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eForewordPreface and acknowledgements An important note to the reader from the authors1 The state of marketing2 The central role of market segmentation in profitable growth3 Preparing for segmentation – avoiding the big mistakes4 Determining the scope of a segmentation project5 Portraying how a market works and identifying decision-makers6 Developing a representative sample of different decision-makers7 Accounting for the behaviour of decision-makers8 Forming market segments out of like-minded decision-makers9 Determining the attractiveness of market segments10 Assessing company competitiveness and the portfolio matrix11 Realizing the full potential of market mapping12 Predicting market transformation13 Setting marketing objectives and strategies for identified segments14 Organisational issues in market segmentation15 Using segmentation to improve performance – a case study\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Sales \u0026amp; marketing [\u003ca title=\"See our other books on Sales \u0026amp; marketing\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sales%20\u0026amp;%20marketing%20%5BKJS%5D%22\"\u003eKJS\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Butterworth-Heinemann","offers":[{"title":"Default Title","offer_id":46648326062360,"sku":"9780750659819","price":27.29,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780750659819.jpg?v=1694090638"},{"product_id":"maintenance-fundamentals-hardback-9780750677981","title":"Maintenance Fundamentals (Hardback) 9780750677981","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMaintenance Fundamentals\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eWorld-renowned Maintenance engineering expert shows engineers how to reduce downtime, cut costs, and improve performance in their facilities\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eR. Keith Mobley (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780750677981, Elsevier Science\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 11 August 2004\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e424 pages\u003cbr\u003e22.9 x 15.1 x 2.7 cm, 0.803 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"...a practical collection of information intended for those individuals who operate and maintain plant equipment. It contains the information needed to allow engineers and technicians to apply their education to the work of keeping plants running. The main audience for this book is the people who actually plan and do plant maintenance. Libraries serving technical colleges and universities with engineering programs should also find this book useful.\" \u003cb\u003e--E-Streams, Volume 8, Number 4, April 2005\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"This text would interest the plant engineer or mechanical engineer who needs to maintain machinery or plant equipment or to those who want to learn how to adjust machinery.\" \u003cb\u003e--IEEE Electrical Insulation Magazine, October 2005\u003c\/b\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eNo matter which industry a company is a part of, its profitability, like its products, is driven by the reliability and performance of its plant(s).  The fundamentals for maintenance found in this volume are applicable to a multitude of industries: power, process, materials, manufacturing, transportation, communication, and many others.  This book shows the engineer how to select, install, maintain, and troubleshoot critical plant machinery, equipment, and systems.  NEW to this edition: New material includes a chapter on inspections, providing practical guidelines for effective visual inspections, the key to effective preventive maintenance.  Also included in the revision will be multiple chapters on equipment, such as pumps, compressors, and fans.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eShaft Alignment\u003cbr\u003e Rotor Balancing\u003cbr\u003e Lubrication\u003cbr\u003e Bearings\u003cbr\u003e Couplings and Clutches\u003cbr\u003e Packing and Seals\u003cbr\u003e Flexible Intermediate Drives\u003cbr\u003e Gears and Gear Drives\u003cbr\u003e Centrifugal Pumps\u003cbr\u003e Positive-Displacement Pumps\u003cbr\u003e Centrifugal Fans\u003cbr\u003e Centrifugal Compressors\u003cbr\u003e Positive-Displacement Compressors\u003cbr\u003e Mixers and Agitators\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Production engineering [\u003ca title=\"See our other books on Production engineering\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Production%20engineering%20%5BTGP%5D%22\"\u003eTGP\u003c\/a\u003e], Sales \u0026amp; marketing [\u003ca title=\"See our other books on Sales \u0026amp; marketing\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sales%20\u0026amp;%20marketing%20%5BKJS%5D%22\"\u003eKJS\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Butterworth-Heinemann","offers":[{"title":"Default Title","offer_id":46648357355800,"sku":"9780750677981","price":65.59,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780750677981.jpg?v=1694090813"},{"product_id":"entity-resolution-and-information-quality-paperback-9780123819727","title":"Entity Resolution and Information Quality (Paperback) 9780123819727","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eEntity Resolution and Information Quality\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cp\u003eLearn how to integrate and use your customer and product information data to stay ahead of your competition! \u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJohn R. Talburt (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780123819727, Elsevier Science\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback, published 14 January 2011\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e256 pages, Illustrated\u003cbr\u003e23.4 x 19 x 1.7 cm, 0.53 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"This book is comprehensive, timely, and on the leading edge of the topic. In addition to being comprehensive and systematic, the book has two distinct characteristics: (1) it addresses the issue of entity relationships, which go beyond entity matching. This novel approach generates much richer information about entities; (2) it discusses not only techniques, but also systems that implement the techniques. This system-oriented approach helps the reader to see how to apply the techniques for problem solving.\" --\u003cb\u003eDr. Hongwei (Harry) Zhu - Assistant Professor of Information Technology in the College of Business and Public Administration, Old Dominion University \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Talburt, the author of this book, is one of the organizers of the first graduate degree program in information quality, hosted by the University of Arkansas at Little Rock. The book contains seven easy-to-read chapters. A chapter on trends and research topics in entity resolution closes this short textbook. Some of the suggestions will undoubtedly encourage graduate students to pursue their research on data integration topics. The book offers interesting pointers and bibliographic references for exploring new avenues of research.\" --\u003cb\u003eComputing Reviews\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Talburt (information science, U. of Arkansas-Little Rock) presents a textbook developed from a graduate course on the two emerging specialties within information science. Students tend to come from a number of disciplines, so no deep background in information science is assumed, and the material may even be suitable for upper-level undergraduate courses. He covers principles of entity resolution and information quality, entity resolution models and systems, entity-based data integration, the OYSTER open-source software development project, and trends in research and applications.\" \u003cb\u003e--SciTech Book News\u003c\/b\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eEntity Resolution and Information Quality presents topics and definitions, and clarifies confusing terminologies regarding entity resolution and information quality. It takes a very wide view of IQ, including its six-domain framework and the skills formed by the International Association for Information and Data Quality {IAIDQ).  The book includes chapters that cover the principles of entity resolution and the principles of Information Quality, in addition to their concepts and terminology. It also discusses the Fellegi-Sunter theory of record linkage, the Stanford Entity Resolution Framework, and the Algebraic Model for Entity Resolution, which are the major theoretical models that support Entity Resolution.  In relation to this, the book briefly discusses entity-based data integration (EBDI) and its model, which serve as an extension of the Algebraic Model for Entity Resolution. There is also an explanation of how the three commercial ER systems operate and a description of the non-commercial open-source system known as OYSTER. The book concludes by discussing trends in entity resolution research and practice. Students taking IT courses and IT professionals will find this book invaluable.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eChapter 1 Principles of Entity ResolutionChapter 2 Principles of Information Quality Chapter 3 Entity Resolution Models Chapter 4 Entity-Based Data Integration Chapter 5 Entity Resolution SystemsChapter 6 The OYSTER ProjectChapter 7 Trends in Entity Resolution Research and Applications\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Data capture \u0026amp; analysis [\u003ca title=\"See our other books on Data capture \u0026amp; analysis\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Data%20capture%20\u0026amp;%20analysis%20%5BUNC%5D%22\"\u003eUNC\u003c\/a\u003e], SAP [\u003ca title=\"See our other books on SAP\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22SAP%20%5BSystems,%20applications%20\u0026amp;%20products%20in%20databases%5D%20%5BUFLS%5D%22\"\u003eSystems, applications \u0026amp; products in databases UFLS\u003c\/a\u003e], Sales \u0026amp; marketing [\u003ca title=\"See our other books on Sales \u0026amp; marketing\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sales%20\u0026amp;%20marketing%20%5BKJS%5D%22\"\u003eKJS\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Morgan Kaufmann","offers":[{"title":"Default Title","offer_id":46648520671512,"sku":"9780123819727","price":38.79,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780123819727.jpg?v=1694092048"},{"product_id":"dust-explosions-in-the-process-industries-identification-assessment-and-control-of-dust-hazards-hardback-9780750676021","title":"Dust Explosions in the Process Industries; Identification, Assessment and Control of Dust Hazards (Hardback) 9780750676021","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eDust Explosions in the Process Industries\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eIdentification, Assessment and Control of Dust Hazards\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eProvides the best information for preventing dust explosions\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eRolf K. Eckhoff (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780750676021, Elsevier Science\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 18 July 2003\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e744 pages\u003cbr\u003e23.4 x 15.6 x 3.8 cm, 1.388 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"This book is an outstanding treatise on all aspects of dust explosions, and will be an invaluable source of information to all process safety\/loss prevention specialists involved with dust explosion hazards. Professor Eckhoff is to be highly commended for revising the previous editions to update the book so that it remains relevant and presents the latest developments in the technology.\" --\u003cb\u003eJournal of Loss Prevention in the Process Industries\u003c\/b\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eUnfortunately, dust explosions are common and costly in a wide array of industries such as petrochemical, food, paper and pharmaceutical. It is imperative that  practical and theoretical knowledge of the origin, development, prevention and mitigation of dust explosions is imparted to the responsible safety manager. The material in this book offers an up to date evaluation of prevalent activities, testing methods, design measures and safe operating techniques.  Also provided is a detailed and comprehensive critique of all the significant phases relating to the hazard and control of a dust explosion. An invaluable reference work for industry, safety consultants and students.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eDust explosions - origin, propagation, prevention and mitigation: an overview\u003cbr\u003e Case histories\u003cbr\u003e Generation of explosible dust clouds by re-entrainment and re-dispersion of deposited dust in air\u003cbr\u003e Propagation of flames in dust clouds\u003cbr\u003e Ignition of dust clouds and dust deposits: further consideration of some selected aspects\u003cbr\u003e Sizing of dust explosion vents in the process industries: further consideration of some important aspects\u003cbr\u003e Assessment of ignitability, explosibility and related properties of dusts by laboratory scale tests\u003cbr\u003e Electrical Apparatuses for Areas Containing Combustible Dusts\u003cbr\u003e Research and Development, 1990-2002\u003cbr\u003e Ignitability and explosibility data for dust from laboratory tests\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Production engineering [\u003ca title=\"See our other books on Production engineering\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Production%20engineering%20%5BTGP%5D%22\"\u003eTGP\u003c\/a\u003e], Sales \u0026amp; marketing [\u003ca title=\"See our other books on Sales \u0026amp; marketing\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sales%20\u0026amp;%20marketing%20%5BKJS%5D%22\"\u003eKJS\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Gulf Professional Publishing","offers":[{"title":"Default Title","offer_id":46648546984216,"sku":"9780750676021","price":152.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780750676021.jpg?v=1694092215"},{"product_id":"marketing-due-diligence-reconnecting-strategy-to-share-price-paperback-9780750683425","title":"Marketing Due Diligence; Reconnecting Strategy to Share Price (Paperback) 9780750683425","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMarketing Due Diligence\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eReconnecting Strategy to Share Price\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eMaking Marketing Accountable\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMalcolm McDonald (Author), Keith Ward (Author), Brian Smith (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780750683425, Elsevier Science\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback, published 8 January 2007\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e256 pages\u003cbr\u003e24.6 x 18.7 x 1.7 cm, 0.47 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThe ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Increasingly, boards of directors and city analysts the world over are dissatisfied with this lack of accountability. Cranfield School of Management has been addressing this problem by working with a range of blue-chip companies. They have created a new framework which shows how marketing systematically contributes to shareholder value based on three key questions-•\tDoes the promised market exist?•\tWill the strategy deliver the market share promised?•\tWill the market share create shareholder value?This groundbreaking new book explains the principles and practice behind rigorous due diligence in marketing for Marketing and Finance Directors, CEOs, Strategists and MBA students wanting to understand the key drivers of modern businessSurely, the time has come for marketing directors to take their rightful place in the boardroom by proving that what they are doing creates shareholder value added?\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Sales \u0026amp; marketing [\u003ca title=\"See our other books on Sales \u0026amp; marketing\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sales%20\u0026amp;%20marketing%20%5BKJS%5D%22\"\u003eKJS\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Butterworth-Heinemann","offers":[{"title":"Default Title","offer_id":46648665473304,"sku":"9780750683425","price":31.29,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780750683425.jpg?v=1694093183"},{"product_id":"the-digital-crown-winning-at-content-on-the-web-paperback-9780124076747","title":"The Digital Crown; Winning at Content on the Web (Paperback) 9780124076747","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Digital Crown\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eWinning at Content on the Web\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003e\u003cp\u003eYour hands-on guide to creating winning online content for your brand!\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eAhava Leibtag (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780124076747, Elsevier Science\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback, published 6 November 2013\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e358 pages\u003cbr\u003e23.4 x 19 x 2.3 cm, 0.78 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"This is a sample chapter from Ahava Leibtag’s new book, The Digital Crown: Winning at Content on the Web. 2014 Morgan Kaufmann.\" --\u003cb\u003eUxmatters.com, August 2014\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"…author Ahava Leibtag does a fantastic job on showing how to ensure that your web site has what it takes to get visitors to return, namely great content…The book is heavy on understanding requirements and has hundreds of questions that need to be asked before creating content. The book is well worth it for that content alone.\" --\u003cb\u003eSlashDot online, January 2014\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"After reading the book, the way you look at web sites will be entirely different…the book is about as good as anything could get on the topic…For firms that are serious about content and looking for an authoritative reference on how to build out their content and do it right, The Digital Crown: Winning at Content on the Web is certain to be an invaluable and necessary resource.\" --\u003cb\u003eRSAConference.com, January 2014\u003c\/b\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIn 1997, Bill Gates famously said \"Content is king.\" Since then, the digital marketing world has been scrambling to fulfill this promise, as we finally shift our focus to what consumers really want from our brands: a conversation.\u003ci\u003eThe Digital Crown\u003c\/i\u003e walks you through the essentials of crafting great content: the fundamentals of branding, messaging, business goal alignment, and creating portable, mobile content that is future-ready. Systems create freedom, and within this book you’ll learn the seven critical rules to align your internal and external content processes, including putting your audience first, involving stakeholders early and often, and creating multidisciplinary content teams. \u003c\/p\u003e  \u003cp\u003eComplete with case studies and experience drawn directly from global content projects, you are invited to observe the inner workings of successful content engagements. You’ll learn how to juggle the demands of IT, design, and content teams, while acquiring all the practical tools you need to devise a roadmap for connecting and engaging with your customers.\u003c\/p\u003e  \u003cp\u003eThis is your next step on the journey to creating and managing winning content to engage your audience and keep them coming back for more.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003ePart 1: Content is a Conversation\u003c\/b\u003e 1: Understanding Branding, Content Strategy and Content MarketingRule 1: Start with Your AudienceChapter 2: Making the Case for ContentRule 2: Involve Stakeholders Early and OftenCase Study: XONEX\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2: Content Floats\u003c\/b\u003e3: Constructing the Conversation Rule 3: Keep it Iterative4: Publishing Content for Everywhere5: Engagement StrategiesRule 4: Create Multidisciplinary Content TeamsCase Study: REI\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3: Effective Content Strategy: People and Process\u003c\/b\u003e6: Understand your Customers7: Frame Your Content8: The Content Strategists' ToolboxRule 5: Make Governance CentralCase Study: HIPHOPDX\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4: Content Marketing: Now You Get To Talk\u003c\/b\u003e9: Content Marketing Sustains the Conversation10: The Dream Content TeamRule 6: Workflow that Works11: Talking about DesignRule 7: Invest in Professionals and Trust ThemCase Study: Stefanie Diamond Photography\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Human-computer interaction [\u003ca title=\"See our other books on Human-computer interaction\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Human-computer%20interaction%20%5BUYZ%5D%22\"\u003eUYZ\u003c\/a\u003e], Web graphics \u0026amp; design [\u003ca title=\"See our other books on Web graphics \u0026amp; design\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Web%20graphics%20\u0026amp;%20design%20%5BUGB%5D%22\"\u003eUGB\u003c\/a\u003e], Sales \u0026amp; marketing [\u003ca title=\"See our other books on Sales \u0026amp; marketing\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sales%20\u0026amp;%20marketing%20%5BKJS%5D%22\"\u003eKJS\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Morgan Kaufmann","offers":[{"title":"Default Title","offer_id":46648673501464,"sku":"9780124076747","price":23.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780124076747.jpg?v=1694093241"},{"product_id":"handbook-of-agricultural-economics-agriculture-and-its-external-linkages-hardback-9780444510808","title":"Handbook of Agricultural Economics; Agriculture and its External Linkages (Hardback) 9780444510808","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eHandbook of Agricultural Economics\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eAgriculture and its External Linkages\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eBruce L. Gardner (Edited by), Gordon C. Rausser (Edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780444510808, Elsevier Science\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 17 December 2002\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e540 pages\u003cbr\u003e22.9 x 15.1 x 3.1 cm, 1.13 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eThe subject matter of agricultural economics has both broadened and deepened and the chapters of this handbook present innovative work in the field. This volume contains sections on \"agriculture, natural resources and the environment\" and \"agriculture in the macroeconomy\". Volume 2B completes the handbook with a section on \"agriculture and food policy\". 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Well-written, accessible, and packed with valuable information, this book will help you identify tools and resources you can use to create and implement a strategic, integrated, and successful marketing plan for your library.\" \u003cb\u003e--Clarissa Mansfield, Western Washington University, Bellingham, USA\u003c\/b\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eAlthough the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. \u003ci\u003eMarketing the 21st Century Library\u003c\/i\u003e systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIntroductionDefinitionsWhat to market and whyHistory of library marketingCreating a marketing planMission\/vision statementsSWOT AnalysisMarket ResearchImplementation\u003cb\u003ePart one – Launching promotional initiatives\u003c\/b\u003eRecruiting studentsUsing social mediaPosters, flyers, table tentsCampus radio and newspapersCollaborating on special eventsBringing faculty on board: In-servicingDepartment meetingsFaculty council and faculty senate meetingsCo-authoring and research services\u003cb\u003ePart two – Resources and services\u003c\/b\u003eElectronic assetsPrint livesResearch assistanceOutreachAssessment\u003cb\u003ePart three – Marketing a profession\u003c\/b\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Sales \u0026amp; marketing [\u003ca title=\"See our other books on Sales \u0026amp; marketing\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sales%20\u0026amp;%20marketing%20%5BKJS%5D%22\"\u003eKJS\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Freshly Printed Books","offers":[{"title":"Default Title","offer_id":46648870306072,"sku":"9781843347736","price":44.29,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9781843347736_24ab4e83-928e-41e0-aa1b-1f5de9f63c35.jpg?v=1694806495"},{"product_id":"ethical-and-social-marketing-in-asia-hardback-9780081000977","title":"Ethical and Social Marketing in Asia (Hardback) 9780081000977","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eEthical and Social Marketing in Asia\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cp\u003eExamines this so-far unexplored area, investigating why differing cultures and consumption behaviours require different emphasis in different markets\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eBang Nguyen (Author), Chris Rowley (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780081000977\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 19 February 2015\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e342 pages\u003cbr\u003e22.9 x 15.1 x 2.4 cm, 0.63 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eApprox.310 pages\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e1. Introduction to ethical and social marketing in Asia: Incorporating fairness management \u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One: Ethical Marketing\u003c\/b\u003e  2. Ethical marketing: China, Taiwan, Japan and South Korea  3. Ethical marketing: Singapore, Malaysia and Thailand 4. Ethical marketing: India, Pakistan and Bangladesh 5. Ethical marketing in Vietnam, Cambodia, the Philippines and Indonesia\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two: Social Marketing\u003c\/b\u003e  6. Social marketing in China, Taiwan, Japan and South Korea 7. Social marketing: Singapore, Malaysia and Thailand  8. Social marketing: India, Pakistan and Bangladesh 9. Social marketing: Cambodia, Indonesia, the Philippines and Vietnam \u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three: Fairness Management\u003c\/b\u003e  10. Fairness management: China, Taiwan, Japan and South Korea 11. Fairness management: Singapore, Malaysia and Thailand 12. Fairness management: India, Pakistan and Bangladesh 13. Fairness management: Vietnam, Cambodia, the Philippines and Indonesia\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Four: Conclusion\u003c\/b\u003e  14. Conclusion to ethical and social marketing in Asia: Incorporating fairness management?\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Sales \u0026amp; marketing [\u003ca title=\"See our other books on Sales \u0026amp; marketing\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sales%20\u0026amp;%20marketing%20%5BKJS%5D%22\"\u003eKJS\u003c\/a\u003e], Business ethics \u0026amp; social responsibility [\u003ca title=\"See our other books on Business ethics \u0026amp; social responsibility\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20ethics%20\u0026amp;%20social%20responsibility%20%5BKJG%5D%22\"\u003eKJG\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Freshly Printed Books","offers":[{"title":"Default Title","offer_id":46649105219864,"sku":"9780081000977","price":73.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780081000977.jpg?v=1694097268"},{"product_id":"advances-in-food-traceability-techniques-and-technologies-improving-quality-throughout-the-food-chain-hardback-9780081003107","title":"Advances in Food Traceability Techniques and Technologies; Improving Quality Throughout the Food Chain (Hardback) 9780081003107","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eAdvances in Food Traceability Techniques and Technologies\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eImproving Quality Throughout the Food Chain\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003e\u003cp\u003eEdited by leaders in the field, this book covers the range of food traceability advances that are of great importance to both food quality and safety and includes case studies evaluating how food traceability has been successfully implemented in various food stuffs\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMontserrat Espiñeira (Edited by), Francisco J Santaclara (Edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780081003107\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 22 June 2016\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e402 pages\u003cbr\u003e22.9 x 15.1 x 2.7 cm, 1.22 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003ci\u003eAdvances in Food Traceability Techniques and Technologies: Improving Quality Throughout the Food Chain\u003c\/i\u003e covers in detail a topic of great importance to both the food industry which is obliged to provide clear and accurate labeling of their products and the government and other organizations which are tasked with verification of claims of food quality and safety. \u003c\/p\u003e  \u003cp\u003eThe traceability of food products is becoming ever more important as globalization continues to increase the complexity of food chains. Coverage in the book includes the wide range of technologies and techniques which have been utilized in the tracing of food products. In addition, the ways in which the misuse of food traceability will affect the quality of food is also covered throughout. \u003c\/p\u003e  \u003cp\u003eThe first part of the book introduces the concept of traceability in the food industry, highlighting advantages of a robust traceability and the difficulties involved in implementing them. The second part looks at the technologies used to trace products, and the third section reviews the legal requirements for food traceability in the EU, the US, and the rest of the world. \u003c\/p\u003e  \u003cp\u003eThe final section contains a number of case studies which evaluate how food traceability has been successfully implemented in various foods focusing on the quality of the food.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e1. What Is Food Traceability? 2. Defining and Analyzing Traceability Systems in Food Supply Chains 3. Problems and Implementation Hurdles in Food Traceability 4. Alphanumerical and Optical Coding Systems for Food Traceability 5. Radio-Frequency Identification Usage in Food Traceability 6. The Use of Molecular Biology Techniques in Food Traceability 7. Near Infrared Spectroscopy and Food Authenticity 8. The Use of ICP-MS in Food Traceability 9. Future Technology in Tracing Animals on the Food Chain 10. Traceability Software for the Food Industry 11. Real-Time Tracking and Remote Monitoring in Food Traceability 12. Legal Requirements for Food Traceability in the European Union 13. Legal Requirements and Regulation for Food Traceability in the United States 14. Effective Use of Food Traceability in Product Recall 15. Analytical Approaches for the Evaluation of Food Protected Designation of Origin 16. Effective Use of Food Traceability in Cereal Grain Food Supply Chains 17. Effective Use of Food Traceability in Meat Supply Chains 18. A Closed-Loop Traceability System to Improve Logistics Decisions in Food Supply Chains: A Case Study on Dairy Products 19. Effective Use of Food Traceability in Animal Feed\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Food \u0026amp; beverage technology [\u003ca title=\"See our other books on Food \u0026amp; beverage technology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Food%20\u0026amp;%20beverage%20technology%20%5BTDCT%5D%22\"\u003eTDCT\u003c\/a\u003e], Technology: general issues [\u003ca title=\"See our other books on Technology: general issues\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Technology:%20general%20issues%20%5BTB%5D%22\"\u003eTB\u003c\/a\u003e], Sales \u0026amp; marketing [\u003ca title=\"See our other books on Sales \u0026amp; marketing\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sales%20\u0026amp;%20marketing%20%5BKJS%5D%22\"\u003eKJS\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Freshly Printed Books","offers":[{"title":"Default Title","offer_id":46649106891032,"sku":"9780081003107","price":140.69,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780081003107.jpg?v=1694351931"},{"product_id":"consumer-driven-innovation-in-food-and-personal-care-products-paperback-9780081014868","title":"Consumer-Driven Innovation in Food and Personal Care Products (Paperback \/ softback) 9780081014868","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eConsumer-Driven Innovation in Food and Personal Care Products\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eS R Jaeger (Edited by), Hal MacFie (Edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780081014868, Elsevier Science\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 19 August 2016\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e704 pages\u003cbr\u003e23.3 x 15.6 x 4.3 cm, 0.96 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"... A must for the retail trade.... A bible regarding innovation.\" \u003cb\u003e--Food and Beverage Reporter\u003c\/b\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eExperts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. The business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing.Trends, processes and perspectives in consumer-driven NPD in the food and personal care product industries are addressed in the opening chapters of the book. Specific topics include evolution in food retailing and advances in concept research. Hedonic testing is the focus of the next section. Different viewpoints on consumer research methods and statistics for NPD are reviewed in later chapters. The final part of the book looks towards the future of innovation, covering the implications for NPD of topics such as human genetic variation in taste perception and neuroimaging.Several chapters are not standard scientific articles. Rather they are written records of conversations between two people on a particular topic related to consumer-driven innovation in foods and personal care products. In them the interviewees speak freely about their views and experiences in NPD, providing unique insights.Consumer-driven innovation in food and personal care products will broaden readers’ understanding of the many approaches available to NPD personnel and ways in which they can be used to support innovation activities.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePart 1 New product development head-on: Trends, processes and perspectives: Consumer-oriented innovation in the food and personal care products sectors: Understanding consumers and using their insights in the innovation process\u003cbr\u003e Changes in food retailing and their implications for new product development\u003cbr\u003e Recent advances in commercial concept research for product development\u003cbr\u003e Innovation strategies and trends in the global fast moving consumer goods sector: An interview with Mintel’s Jo Pye\u003cbr\u003e Innovation in foods and personal care products: An interview with Gail Civille\u003cbr\u003e Innovation in sensory practice and education: An interview with Howard Schutz. Part 2 Hedonic scaling in new product development: Past, present and future: Hedonic measurement for product development: New methods for direct and indirect scaling\u003cbr\u003e The effects of context on liking: implications for hedonic measurements in new product development\u003cbr\u003e Going beyond liking: Measuring emotional and conceptual profiles to make better new products. Part 3 Consumer research methods in new product development: Consumer understanding and reaction to health claims: Insights and methodology\u003cbr\u003e Pricing for new product development\u003cbr\u003e Experimental auction markets for studying consumer preferences\u003cbr\u003e Doing consumer research in the field\u003cbr\u003e The importance of consumer involvement and implications for new product development. Part 4 Statistics and new product development: Statistical design of experiments in the 21st Century and implications for consumer product testing\u003cbr\u003e Data handling in cross-cultural studies: Measurement invariance\u003cbr\u003e Bayesian networks for food science: Theoretical background and potential applications. Part 5 New product development in the future: New consumer trends, new science: Corporate social responsibility – does it matter to consumers? Anti-consumption: A cause for concern in the food and personal care products sectors? Genetic variation in taste and odour perception: An emerging science to guide new product development\u003cbr\u003e Neuroimaging of sensory perception and hedonic reward\u003cbr\u003e Molecular gastronomy, chefs and food innovation: An interview with Michael Frøst.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Food \u0026amp; beverage technology [\u003ca title=\"See our other books on Food \u0026amp; beverage technology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Food%20\u0026amp;%20beverage%20technology%20%5BTDCT%5D%22\"\u003eTDCT\u003c\/a\u003e], Sales \u0026amp; marketing [\u003ca title=\"See our other books on Sales \u0026amp; marketing\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sales%20\u0026amp;%20marketing%20%5BKJS%5D%22\"\u003eKJS\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Woodhead Publishing","offers":[{"title":"Default Title","offer_id":46649155256600,"sku":"9780081014868","price":177.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780081014868_0e7c15b5-c1a8-4790-8ae9-c7a62f913fa0.jpg?v=1695004196"},{"product_id":"social-media-in-the-marketing-context-a-state-of-the-art-analysis-and-future-directions-paperback-9780081017548","title":"Social Media in the Marketing Context; A State of the Art Analysis and Future Directions (Paperback \/ softback) 9780081017548","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eSocial Media in the Marketing Context\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA State of the Art Analysis and Future Directions\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003e\u003cp\u003eThis book provides perspectives on social media, looking at it from the marketing environment rather than as a tool for marketers\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eCherniece J. Plume (Author), Yogesh K. Dwivedi (Author), Emma L. Slade (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780081017548, Elsevier Science\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 30 September 2016\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e182 pages\u003cbr\u003e22.9 x 15.1 x 1.3 cm, 0.21 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eSocial media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers, variety of platforms and changing culture indicates that much of the research around this topic is still highly fragmented. \u003ci\u003eSocial Media in the Marketing Context: A State of the Art Analysis and Future Directions\u003c\/i\u003e provides a comprehensive overview of the current literature surrounding social media and the marketing discipline, highlighting future development opportunities in both knowledge and practice.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eChapter 1. Introduction\u003c\/p\u003e \u003cp\u003eChapter 2. The New Marketing Environment\u003c\/p\u003e \u003cp\u003eChapter 3. Online Brand Communities\u003c\/p\u003e \u003cp\u003eChapter 4. Culture\u003c\/p\u003e \u003cp\u003eChapter 5. Self-Construals\u003c\/p\u003e \u003cp\u003eChapter 6. Synthesis and Discussion of Research\u003c\/p\u003e \u003cp\u003eChapter 7. Conclusion\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Enterprise software [\u003ca title=\"See our other books on Enterprise software\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Enterprise%20software%20%5BUFL%5D%22\"\u003eUFL\u003c\/a\u003e], Sales \u0026amp; marketing [\u003ca title=\"See our other books on Sales \u0026amp; marketing\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sales%20\u0026amp;%20marketing%20%5BKJS%5D%22\"\u003eKJS\u003c\/a\u003e], Social interaction [\u003ca title=\"See our other books on Social interaction\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Social%20interaction%20%5BJFFP%5D%22\"\u003eJFFP\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Chandos Publishing","offers":[{"title":"Default Title","offer_id":46649159188760,"sku":"9780081017548","price":46.38,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780081017548_74be2539-010f-4c24-8b7c-515db7d83ad8.jpg?v=1695006342"},{"product_id":"capital-market-integration-in-south-asia-realizing-the-saarc-opportunity-hardback-9780081019061","title":"Capital Market Integration in South Asia; Realizing the SAARC Opportunity (Hardback) 9780081019061","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eCapital Market Integration in South Asia\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eRealizing the SAARC Opportunity\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003e\u003cp\u003eExplores opportunities for current and future capital markets in the South Asian Association for Regional Cooperation (SAARC) region\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eSourajit Aiyer (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780081019061, Elsevier Science\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 2 November 2016\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e154 pages\u003cbr\u003e22.9 x 15.1 x 1.8 cm, 0.29 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003ci\u003eCapital Market Integration in South Asia: Realizing the SAARC Opportunity\u003c\/i\u003e discusses the potential Capital Market Products\/Activities which can create closer inter-linkage of the South Asian capital markets and help local\/global investors benefit from this economic opportunity. \u003c\/p\u003e  \u003cp\u003eWhile some ideas may be implementable now; others have future promise as the regional markets further mature. The book demonstrates both retail and institutional investor interest in this combined high-growth region by offering scope for yield, diversification and risk mitigation, maximized upside from multiple growth markets, minimized downside through low-correlation constituents, and more.\u003c\/p\u003e  \u003cp\u003eThe book's core theme addresses the challenges towards deepening the awareness and acceptability of regional economies. Only when this happens will the asset flows increase into the regional market products, providing scale-up that will aid viability for these products. \u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eChapter 1. Introduction\u003c\/p\u003e \u003cp\u003eChapter 2. Where SAARC Is Now: Products, Corporates, and Correlation\u003c\/p\u003e \u003cp\u003eChapter 3. Where SAARC Can Reach: Showcasing its Main USP\u003c\/p\u003e \u003cp\u003eChapter 4. General Precursors for Regional Financial Integration\u003c\/p\u003e \u003cp\u003eChapter 5. Observations Specific to SAARC: Precursors to Consider\u003c\/p\u003e \u003cp\u003eChapter 6. Potential Products and Activities\u003c\/p\u003e \u003cp\u003eChapter 7. Recent Examples of Integration—ASEAN, MILA, Hong Kong–China, Singapore–China, and East Africa\u003c\/p\u003e \u003cp\u003eChapter 8. Initial Role for Stakeholders: Regulations, Awareness, and Engineering\u003c\/p\u003e \u003cp\u003eChapter 9. Conclusion\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Market research [\u003ca title=\"See our other books on Market research\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Market%20research%20%5BKJSM%5D%22\"\u003eKJSM\u003c\/a\u003e], Sales \u0026amp; marketing [\u003ca title=\"See our other books on Sales \u0026amp; marketing\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sales%20\u0026amp;%20marketing%20%5BKJS%5D%22\"\u003eKJS\u003c\/a\u003e], Economics, finance, business \u0026amp; management [\u003ca title=\"See our other books on Economics, finance, business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Economics,%20finance,%20business%20\u0026amp;%20management%20%5BK%5D%22\"\u003eK\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Elsevier","offers":[{"title":"Default Title","offer_id":46649159287064,"sku":"9780081019061","price":75.39,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780081019061_137514ca-431f-4d4c-ae6b-7e0ef1838d41.jpg?v=1695006349"},{"product_id":"probabilistic-methods-for-financial-and-marketing-informatics-hardback-9780123704771","title":"Probabilistic Methods for Financial and Marketing Informatics (Hardback) 9780123704771","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eProbabilistic Methods for Financial and Marketing Informatics\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eRichard E. Neapolitan (Author), Xia Jiang (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780123704771, Elsevier Science\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 17 May 2007\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e432 pages, Approx. 100 illustrations\u003cbr\u003e23.4 x 19 x 2.8 cm, 0.88 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"One of the features I appreciate most is that almost all the examples refer to real-world situations, which is especially useful because it shows how to build probabilistic models for other domains.\" --\u003cb\u003eFrancisco Diez, UNED, Madrid, Spain\u003c\/b\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003ci\u003eProbabilistic Methods for Financial and Marketing Informatics\u003c\/i\u003e aims to provide students with insights and a guide explaining how to apply probabilistic reasoning to business problems. Rather than dwelling on rigor, algorithms, and proofs of theorems, the authors concentrate on showing examples and using the software package Netica to represent and solve problems.\u003c\/p\u003e  \u003cp\u003eThe book contains unique coverage of probabilistic reasoning topics applied to business problems, including marketing, banking, operations management, and finance. It shares insights about when and why probabilistic methods can and cannot be used effectively.\u003c\/p\u003e  \u003cp\u003eThis book is recommended for all R\u0026amp;D professionals and students who are involved with industrial informatics, that is, applying the methodologies of computer science and engineering to business or industry information. This includes computer science and other professionals in the data management and data mining field whose interests are business and marketing information in general, and who want to apply AI and probabilistic methods to their problems in order to better predict how well a product or service will do in a particular market, for instance.\u003c\/p\u003e  \u003cp\u003eTypical fields where this technology is used are in advertising, venture capital decision making, operational risk measurement in any industry, credit scoring, and investment science. \u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eI: Informatics and Baysesian Networks\u003cbr\u003e Introduction to Informatics\u003cbr\u003e Basics of Probability and Statistics\u003cbr\u003e Algorithms for Bayesian Networks\u003cbr\u003e Decision Trees and Influence Diagrams. II: Business Informatics: Collaborative Filtering\u003cbr\u003e Targeted Advertising\u003cbr\u003e Market Basket Analysis\u003cbr\u003e Venture Capital Decision Making\u003cbr\u003e Measuring Operational Risk\u003cbr\u003e Credit Scoring\u003cbr\u003e Applications to Investment Science. Appendices.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Computer science [\u003ca title=\"See our other books on Computer science\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Computer%20science%20%5BUY%5D%22\"\u003eUY\u003c\/a\u003e], Data capture \u0026amp; analysis [\u003ca title=\"See our other books on Data capture \u0026amp; analysis\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Data%20capture%20\u0026amp;%20analysis%20%5BUNC%5D%22\"\u003eUNC\u003c\/a\u003e], Probability \u0026amp; statistics [\u003ca title=\"See our other books on Probability \u0026amp; statistics\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Probability%20\u0026amp;%20statistics%20%5BPBT%5D%22\"\u003ePBT\u003c\/a\u003e], Discrete mathematics [\u003ca title=\"See our other books on Discrete mathematics\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Discrete%20mathematics%20%5BPBD%5D%22\"\u003ePBD\u003c\/a\u003e], Sales \u0026amp; marketing [\u003ca title=\"See our other books on Sales \u0026amp; marketing\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sales%20\u0026amp;%20marketing%20%5BKJS%5D%22\"\u003eKJS\u003c\/a\u003e], Business mathematics \u0026amp; systems [\u003ca title=\"See our other books on Business mathematics \u0026amp; systems\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20mathematics%20\u0026amp;%20systems%20%5BKJQ%5D%22\"\u003eKJQ\u003c\/a\u003e], Budgeting \u0026amp; financial management [\u003ca title=\"See our other books on Budgeting \u0026amp; financial management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Budgeting%20\u0026amp;%20financial%20management%20%5BKJMV1%5D%22\"\u003eKJMV1\u003c\/a\u003e], Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e], Library, archive \u0026amp; information management [\u003ca title=\"See our other books on Library, archive \u0026amp; information management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Library,%20archive%20\u0026amp;%20information%20management%20%5BGLC%5D%22\"\u003eGLC\u003c\/a\u003e], Library \u0026amp; information sciences [\u003ca title=\"See our other books on Library \u0026amp; information sciences\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Library%20\u0026amp;%20information%20sciences%20%5BGL%5D%22\"\u003eGL\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Morgan Kaufmann","offers":[{"title":"Default Title","offer_id":46649206833432,"sku":"9780123704771","price":52.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780123704771_7e2d7b2e-4689-4893-9bfc-ae9b422d3b9d.jpg?v=1695006787"},{"product_id":"statistical-methods-in-food-and-consumer-research-hardback-9780123737168","title":"Statistical Methods in Food and Consumer Research (Hardback) 9780123737168","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eStatistical Methods in Food and Consumer Research\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eMaximo C. Gacula Jr. (Author), Jagbir Singh (Author), Jian Bi (Author), Stan Altan (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780123737168, Elsevier Science\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 1 December 2008\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e888 pages, Approx. 130 illustrations\u003cbr\u003e24.6 x 18.7 x 4.3 cm, 1.75 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003ci\u003eStatistical Methods in Food and Consumer Research, Second Edition\u003c\/i\u003e, continues to be the only book to focus solely on the statistical techniques used in sensory testing of foods, pharmaceuticals, cosmetics, and other consumer products. This new edition includes the most recent applications of statistical methods, and features significant updates as well as two new chapters.\u003c\/p\u003e  \u003cp\u003eCovering the application of techniques including R-index, the Bayesian approach for sensory differences tests, and preference mapping in addition to several other methodologies, this is the comprehensive reference needed by those studying sensory evaluation and applied statistics in agriculture and biological sciences.\u003c\/p\u003e  \u003cp\u003eResearch professionals working with food, beverages, healthcare, cosmetics, and other related areas will find the book a valuable guide to the variety of statistical methods available.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e1-Introduction\u003cbr\u003e2-Statistical Sensory Testing\u003cbr\u003e3-The Analysis of Variance and Multiple Comparison Tests\u003cbr\u003e4-Experimental Design\u003cbr\u003e5-Incomplete Block Experimental Designs\u003cbr\u003e6-Factorial Experiments\u003cbr\u003e7-Response Surface Designs and Analysis\u003cbr\u003e8-Shelf Life Testing Experiments\u003cbr\u003e9-Nonparametric Statistical Methods\u003cbr\u003e10-Sensory Difference and Similarity Tests\t\u003cbr\u003e11-The Method of Paired Comparisons in Sensory Tests and Thurstonian Scaling\u003cbr\u003e12-Descriptive Analysis and Perceptual Mapping \u003cbr\u003e13-Sensory Evaluation in Cosmetic Studies\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Pharmaceutical technology [\u003ca title=\"See our other books on Pharmaceutical technology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Pharmaceutical%20technology%20%5BTDCW%5D%22\"\u003eTDCW\u003c\/a\u003e], Food \u0026amp; beverage technology [\u003ca title=\"See our other books on Food \u0026amp; beverage technology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Food%20\u0026amp;%20beverage%20technology%20%5BTDCT%5D%22\"\u003eTDCT\u003c\/a\u003e], Cosmetics technology [\u003ca title=\"See our other books on Cosmetics technology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Cosmetics%20technology%20%5BTDCJ1%5D%22\"\u003eTDCJ1\u003c\/a\u003e], Probability \u0026amp; statistics [\u003ca title=\"See our other books on Probability \u0026amp; statistics\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Probability%20\u0026amp;%20statistics%20%5BPBT%5D%22\"\u003ePBT\u003c\/a\u003e], Sales \u0026amp; marketing [\u003ca title=\"See our other books on Sales \u0026amp; marketing\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sales%20\u0026amp;%20marketing%20%5BKJS%5D%22\"\u003eKJS\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Academic Press","offers":[{"title":"Default Title","offer_id":46649277251864,"sku":"9780123737168","price":88.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780123737168_2480f1c8-f92d-42d5-9c82-bb0799b179df.jpg?v=1695013819"},{"product_id":"breakthrough-food-product-innovation-through-emotions-research-hardback-9780123877123","title":"Breakthrough Food Product Innovation Through Emotions Research (Hardback) 9780123877123","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eBreakthrough Food Product Innovation Through Emotions Research\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cp\u003eInforms food professionals how best to create and launch new food products via ensuring those products elicit positive consumer emotional response.\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eDavid Lundahl (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780123877123, Elsevier Science\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 23 December 2011\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e256 pages\u003cbr\u003e22.9 x 15.1 x 2.1 cm, 0.58 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"The book has several strong points. First, readers will enjoy the incorporation of industry examples…Second, helpful reader guides are included throughout the book, such as summaries of key points at the end of each chapter, tables and other visuals, and a summary of principles of behavior-driven innovations in the appendix…Third, the book stimulates readers to question the innovative thinking that guides much decision-making in industry, assisting them to come to the realization that innovation is a continual growth process.\" \u003cb\u003e--PsycCRITIQUES, July 17, 2013\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"An Oregon-based market researcher specializing in innovative food products, Lundahl explains how companies can use behavioral psychology and emerging emotions research to help devise and sell food products that people would otherwise not buy. He discusses change in the food industry, innovation; the innovation team; the science of emotions; emotions research; strategy development; discovery, define, design, and development; and the innovative company. Academic Pres is an imprint of Elsevier.\" --\u003cb\u003eReference and Research Book News, October 2012\u003c\/b\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eMore than 95% of all consumer product launched in the packaged goods sector fail to achieve their goals for success. \u003cb\u003eBreakthrough Food Product Innovation Through Emotions Research\u003c\/b\u003e gives a clear answer for innovation teams seeking to increase product success rates by breaking through the clutter in an otherwise undifferentiated, commoditized marketplace. Through case studies, it lays out a practical approach for applying emotions research throughout the food innovation and product development process. The basic premise is that emotions are the chief motivation for why consumers sense, select, seek and share their food product experiences. With this novel framework, the science of consumer behavior is made operational for innovation teams. Emotions insight inspires innovation teams to create and helps guide decision making as they design sensory cues and other behavior drivers into products that make consumers want to consume.\u003c\/p\u003e  \u003cp\u003eThis book has implications for the whole innovation team - innovators such as product developers, designers, creative chiefs, and marketers; strategists such as line managers; and researchers such as sensory and marketing researchers.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIntroduction – Current Problems in the Consumer Packaged Goods industry\u003c\/p\u003e \u003cp\u003e1 – Innovation\u003c\/p\u003e \u003cp\u003e2 – Introduction to Behavior in Innovation\u003c\/p\u003e \u003cp\u003e3 – Behavioral Frameworks\u003c\/p\u003e \u003cp\u003e4 – Developing Your Innovation Strategy\u003c\/p\u003e \u003cp\u003e5 – Behavioral-Driven Discovery\u003c\/p\u003e \u003cp\u003e6 – Conceptual Design for Scoping\u003c\/p\u003e \u003cp\u003e7 – Product Design\u003c\/p\u003e \u003cp\u003e8 – Rapid Iterative Building\u003c\/p\u003e \u003cp\u003e9 – The Future is Now!\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Food \u0026amp; beverage technology [\u003ca title=\"See our other books on Food \u0026amp; beverage technology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Food%20\u0026amp;%20beverage%20technology%20%5BTDCT%5D%22\"\u003eTDCT\u003c\/a\u003e], Food manufacturing \u0026amp; related industries [\u003ca title=\"See our other books on Food manufacturing \u0026amp; related industries\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Food%20manufacturing%20\u0026amp;%20related%20industries%20%5BKNDF%5D%22\"\u003eKNDF\u003c\/a\u003e], Market research [\u003ca title=\"See our other books on Market research\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Market%20research%20%5BKJSM%5D%22\"\u003eKJSM\u003c\/a\u003e], Sales \u0026amp; marketing [\u003ca title=\"See our other books on Sales \u0026amp; marketing\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sales%20\u0026amp;%20marketing%20%5BKJS%5D%22\"\u003eKJS\u003c\/a\u003e], Research \u0026amp; development management [\u003ca title=\"See our other books on Research \u0026amp; development management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Research%20\u0026amp;%20development%20management%20%5BKJMV6%5D%22\"\u003eKJMV6\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Academic Press","offers":[{"title":"Default Title","offer_id":46649327583512,"sku":"9780123877123","price":42.38,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780123877123.jpg?v=1695014147"},{"product_id":"developing-new-functional-food-and-nutraceutical-products-hardback-9780128027806","title":"Developing New Functional Food and Nutraceutical Products (Hardback) 9780128027806","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eDeveloping New Functional Food and Nutraceutical Products\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cp\u003eFrom concept to new product, this book presents the intricate aspects of innovation behind product development, standardization, manufacturing, quality control, and launch\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eDebasis Bagchi (Edited by), Sreejayan Nair (Edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780128027806\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 4 October 2016\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e544 pages\u003cbr\u003e23.4 x 19 x 3.1 cm, 1.25 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003ci\u003eDeveloping New Functional Food and Nutraceutical Products\u003c\/i\u003e provides critical information from conceptualization of new products to marketing, aiming to present a solid understanding of the entire process through detailed coverage of key concepts, namely innovation, regulation, manufacturing, quality control, and marketing. \u003c\/p\u003e  \u003cp\u003eChapters provide insights into market and competitive analysis, product design and development, intellectual property, ingredient sourcing, cost control, and sales and marketing strategies. \u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e1. Growth Pattern \u0026amp; Emerging Opportunities in Nutraceutical and Functional Food Industries: Market Analysis 2. Market Analysis and Concept Development of Functional Foods 3. Marketing Challenges and Strategies 4. The Strategic Viewpoints of Innovation and Marketing Teams on the Development of Novel Functional Foods  5. Food Safety: Marketing Trends Intended for Consumer Awareness and Partnership 6. Intellectual Property Considerations 7. Regulatory Constraints on New Product Development and Approval Procedures in the United States 8. Formulations and Challenges: A Special Emphasis on Stability and Safety Evaluations 9. Nutraceutical Formulations and Challenges 10. Sourcing, Supply Chain and Manufacturing of Nutraceutical \u0026amp; Functional Foods 11. Raw Materials Analysis and Quality Control 12. Strategize the Research Investigations: Pre-Clinical and Clinical Evaluations 13. Concepts of Flavor Creation in Novel Nutraceuticals and Functional Food Formulations 14. Mind Genomics, Cognitive Economics, and the Dollar Value and the Acceptance of Sensory and Other Messaging for Bread 15. Global Market Entry Regulations for Nutraceuticals, Functional Foods, Dietary\/Food\/ Health Supplements 16. U.S. Regulation of Food Label Claims 17. Nutraceutical and Functional Food Regulations in the European Union 18. Health Foods and Foods with Health Claims in the Asian Subcontinent – Countries of the Association of Southeast Asian Nations 19. Nutraceutical Innovation and Health Claims in China 20. Functional foods in line with young consumers: Challenges in the Marketplace in Slovenia 21. Medical Foods and US Regulations  22. Regulatory Approvals, Intellectual Property, Branding and Trademark in Nutraceuticals and Functional Foods 23. Nutrition in Wound Inflammation 24. Development of Low Cost and Eco-Friendly Feed for Various Candidate Species for the Sustainability of Commercial Aquaculture and Reduction of Aquatic Pollution 25. Global Alert: The Botanicals Resourcing 26. Strategies on Adverse Event Reporting: A Global Framework for Nutraceutical Industry 27. Genetically Modified Products and GMO Foods: A Game of Chance?\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Food \u0026amp; beverage technology [\u003ca title=\"See our other books on Food \u0026amp; beverage technology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Food%20\u0026amp;%20beverage%20technology%20%5BTDCT%5D%22\"\u003eTDCT\u003c\/a\u003e], Sales \u0026amp; marketing [\u003ca title=\"See our other books on Sales \u0026amp; marketing\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sales%20\u0026amp;%20marketing%20%5BKJS%5D%22\"\u003eKJS\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Freshly Printed Books","offers":[{"title":"Default Title","offer_id":46649593528600,"sku":"9780128027806","price":84.88,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780128027806.jpg?v=1694102070"},{"product_id":"a-primer-in-financial-data-management-paperback-9780128097762","title":"A Primer in Financial Data Management (Paperback \/ softback) 9780128097762","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eA Primer in Financial Data Management\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cp\u003eSurveys a broad range of data management in financial services while describing a set of methods and principles for addressing challenges\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMartijn Groot (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780128097762\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 8 May 2017\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e306 pages\u003cbr\u003e22.9 x 15.1 x 2 cm, 0.49 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"As a Professor of Signal Processing in Telecommunications and Economics, I am going to use \u003ci\u003eA Primer in Financial Data Management\u003c\/i\u003e as my go-to-guide for many years to come. A brilliant piece of work! The author was able to take a real cumbersome subject and turn it into a compelling read that I have recommended to all of my colleagues.\" \u003cb\u003e--Francesco Benedetto, Università degli Studi Roma Tre\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Martijn Groot's book is a comprehensive introduction to the broad field financial data management. It covers many relevant and practical aspects in a very accessible language and without getting lost in technical details and jargon. Highly recommended!\" \u003cb\u003e--Dietmar Maringer, Universität Basel\u003c\/b\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003ci\u003eA Primer in Financial Data Management\u003c\/i\u003e describes concepts and methods, considering financial data management, not as a technological challenge, but as a key asset that underpins effective business management.\u003c\/p\u003e  \u003cp\u003eThis broad survey of data management in financial services discusses the data and process needs from the business user, client and regulatory perspectives. Its non-technical descriptions and insights can be used by readers with diverse interests across the financial services industry.\u003c\/p\u003e  \u003cp\u003eThe need has never been greater for skills, systems, and methodologies to manage information in financial markets. The volume of data, the diversity of sources, and the power of the tools to process it massively increased. Demands from business, customers, and regulators on transparency, safety, and above all, timely availability of high quality information for decision-making and reporting have grown in tandem, making this book a must read for those working in, or interested in, financial management. \u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e1. The Changing Financial Services Landscape 2. Taxonomy of Financial Data 3. Information as the Fuel for Financial Services’ Business Processes 4. Challenges and Trends in the Financial Data Management Agenda 5. Data Management Tools and Techniques 6. Data Management Processes and Quality Management 7. Data Management Organisation 8. What’s Next?\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Food \u0026amp; beverage technology [\u003ca title=\"See our other books on Food \u0026amp; beverage technology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Food%20\u0026amp;%20beverage%20technology%20%5BTDCT%5D%22\"\u003eTDCT\u003c\/a\u003e], Sales \u0026amp; marketing [\u003ca title=\"See our other books on Sales \u0026amp; marketing\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sales%20\u0026amp;%20marketing%20%5BKJS%5D%22\"\u003eKJS\u003c\/a\u003e], Political economy [\u003ca title=\"See our other books on Political economy\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Political%20economy%20%5BKCP%5D%22\"\u003eKCP\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Freshly Printed Books","offers":[{"title":"Default Title","offer_id":46649749831960,"sku":"9780128097762","price":39.78,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780128097762_023a0089-b729-42a4-8083-56a11d85d48c.jpg?v=1694353232"},{"product_id":"coffee-consumption-and-industry-strategies-in-brazil-a-volume-in-the-consumer-science-and-strategic-marketing-series-paperback-9780128147214","title":"Coffee Consumption and Industry Strategies in Brazil; A Volume in the Consumer Science and Strategic Marketing Series (Paperback \/ softback) 9780128147214","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eCoffee Consumption and Industry Strategies in Brazil\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA Volume in the Consumer Science and Strategic Marketing Series\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003e\u003cp\u003eProvides an overview of the coffee sector, placing special emphasis on marketing strategies and consumer behavior in Brazil\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eLuciana Florêncio de Almeida (Edited by), Eduardo Eugenio Spers (Edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780128147214\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 12 September 2019\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e394 pages\u003cbr\u003e22.9 x 15.1 x 2.5 cm, 0.63 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003ci\u003eCoffee Consumption and Industry Strategies in Brazil\u003c\/i\u003e, the latest release in the \u003ci\u003eConsumer Science and Strategic Marketing \u003c\/i\u003eseries, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and retailing. The book presents the importance of an academician-practitioner perspective to bridge the gap between scholars and managers, and between business schools and the entrepreneurial world.\u003c\/p\u003e  \u003cp\u003eAppropriate for researchers in the fields of food retail and producing, food marketing, consumer behavior, consumer science, agribusiness marketing and strategy, food industry strategy, undergraduate and post-graduate students studying marketing, consumer behavior, strategy, agribusiness marketing and strategy, practitioners in the food industry, marketing managers, and marketing and strategy consultants, this book is a must-read for those contributing to the coffee industry.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eSection 1: Market outlook, factors and trends\u003c\/b\u003e 1. Global coffee market: Socio-economic and cultural dynamics 2. Perspectives of global coffee demand 3. Brazilian specialty coffee scenario 4. The Coffee Quality Program in Brazil\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 2: Coffee farmers perception and contribution: Certification and strategies\u003c\/b\u003e 5. Certifications for coffee cultivation: Characterizing personal values of producers and consumers 6. Certification: Facts, challenges, and the future 7. Farm innovation: Nine cases of Brazilian coffee growers 8. What fills your cup of coffee? The potential of geographical indication for family farmers’ market access\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 3: Coffee industry strategies: Case studies\u003c\/b\u003e 9. Procurement strategies in the coffee industry: Cases of local coffee roasters in Paraná state 10. Cerrado Mineiro Region designation of origin: Internationalization strategy 11. Business history and challenges for coffee cooperatives in Brazil: The case of Cooxupé Cooperative 12. Illycaffè and flexible strategies: A case of a resilient company\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 4: Retail and consumer\u003c\/b\u003e 13. The waves of coffee and the emergence of the new Brazilian consumer 14. The consumption of experiences in specialty coffee shops 15. Does coffee origin matter? An analysis of consumer behavior based on regional and national origin 16. Behavioral aspects of the coffee consumer in different countries: The case of Brazil 17. Coffee and health in the perspective of young consumers\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Food \u0026amp; beverage technology [\u003ca title=\"See our other books on Food \u0026amp; beverage technology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Food%20\u0026amp;%20beverage%20technology%20%5BTDCT%5D%22\"\u003eTDCT\u003c\/a\u003e], Sales \u0026amp; marketing [\u003ca title=\"See our other books on Sales \u0026amp; marketing\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sales%20\u0026amp;%20marketing%20%5BKJS%5D%22\"\u003eKJS\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Freshly Printed Books","offers":[{"title":"Default Title","offer_id":46649943949592,"sku":"9780128147214","price":146.69,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780128147214_aabd3813-cf84-4c14-9952-f437a86853b2.jpg?v=1694353349"},{"product_id":"nutraceutical-and-functional-food-regulations-in-the-united-states-and-around-the-world-paperback-9780128164679","title":"Nutraceutical and Functional Food Regulations in the United States and around the World (Paperback) 9780128164679","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eNutraceutical and Functional Food Regulations in the United States and around the World\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cp\u003eFully-revised and updated, the most complete guide available for understanding the legal aspects of these food classes\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eDebasis Bagchi (Edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780128164679\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback, published 11 June 2019\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e714 pages\u003cbr\u003e23.4 x 19 x 4.3 cm, 1.38 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eApprox.678 pages\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003ePart I. Introduction Part II. Manufacturing Compliance and Analytical Validation Part III. Importance of Safety Assessment Part IV. Regulations Around the World Part V. Regulations on Pet Food Part VI. Validation Approach Part VII. Adverse Event Reporting Part VIII. Intellectual Property, Branding, Trademark and Regulatory Approvals in Nutraceuticals and Functional Foods\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Food \u0026amp; beverage technology [\u003ca title=\"See our other books on Food \u0026amp; beverage technology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Food%20\u0026amp;%20beverage%20technology%20%5BTDCT%5D%22\"\u003eTDCT\u003c\/a\u003e], Agricultural law [\u003ca title=\"See our other books on Agricultural law\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Agricultural%20law%20%5BLNKF%5D%22\"\u003eLNKF\u003c\/a\u003e], Constitutional \u0026amp; administrative law [\u003ca title=\"See our other books on Constitutional \u0026amp; administrative law\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Constitutional%20\u0026amp;%20administrative%20law%20%5BLND%5D%22\"\u003eLND\u003c\/a\u003e], Sales \u0026amp; marketing [\u003ca title=\"See our other books on Sales \u0026amp; marketing\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sales%20\u0026amp;%20marketing%20%5BKJS%5D%22\"\u003eKJS\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Freshly Printed Books","offers":[{"title":"Default Title","offer_id":46649990119704,"sku":"9780128164679","price":113.89,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780128164679.jpg?v=1694104924"},{"product_id":"case-studies-in-the-beer-sector-paperback-9780128177341","title":"Case Studies in the Beer Sector (Paperback) 9780128177341","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eCase Studies in the Beer Sector\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eOffers a multidisciplinary approach to exploring the beer sector by combining consumer, management and marketing sciences\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eRoberta Capitello (Edited by), Natalia Maehle (Edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780128177341, Elsevier Science\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback, published 8 September 2020\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e390 pages\u003cbr\u003e22.9 x 15.1 x 2.5 cm, 0.59 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003ci\u003eCase Studies in the Beer Sector\u003c\/i\u003e investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety of case studies from several countries to outline the global context within which the beer industry is developing. Real-life examples on how innovation and differentiation strategies affect consumer perceptions of beer are included, along with the relationship among breweries throughout the supply chain. Sections cover business strategy, sustainability, and how breweries are meeting the increasing demand for sustainable production processes.\u003c\/p\u003e  \u003cp\u003eWhile this book provides a thorough reference for scholars and practitioners who work in the beer sector, it is also ideal for those studying business, agriculture, food engineering, technology, applied marketing and business strategy.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIntroduction: Global trends in the beer market\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I. Beer market: Factors and trends \u003c\/b\u003e1. Industrial beer versus craft beer: Definitions and nuances 2. Understanding the behaviour of beer consumers 3. Craft beers and breweries in the UK: where now, what next? 4. Craft brewery and tourism best-practices across the product lifecycle\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II. Case studies on Consumer Science and Product Innovation and Differentiation  \u003c\/b\u003e5. From drinking beer to experiencing beer: the British Beer Market and the Castle Rock Brewery Case 6. Sites of consumption and sights of production: brew bars and craft beer in the city 7. Bira 91 - The Spring of Magic 8. The Sleeping Dragon: Investigating the \"Chinese Craft Beer Revolution\" through the Lens of Generational Cohorts 9. Category convergence and product innovation: the competitive scenario for microbreweries 10. A barnacle-flavored beer? Consumer acceptance of flamboyant tastes in the brewery industry\u003c\/p\u003e\n\u003cb\u003e \u003c\/b\u003e\u003cp\u003ePart III. Case studies on Consumer Science and Business Strategy 11. Beer Farms in Tuscany: a case study 12. Craft and agricultural brewing in the Marche region: Theoretical and empirical implications of global versus local sourcing 13. How the Gastro-communitas Spirit of Craft Breweries Can Anchor and Shape Broader Gastro-tourism Destination Development: 12 Factors for Brewery Driven Gastro-Development 14. The Case of \"Birra Korça\" – an Albanian Success Story\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV. Sustainability in the beer sector: Concepts and practices \u003c\/b\u003e15. Sustainable brewing practices in Norway: Using local ingredients and traditional brewing techniques 16. Sustainable value: the perspective of microbreweries in peripheral northern areas 17. Craft Beer in the land of the Purity Law – The German beer industry and the purity requirement in the course of time 18. The Social Ethics of Craft Consumption. The Case of Craft Beer in a Regulated Market 19. Integrating Sustainability in the Romanian Beer Industry. Case Study: URSUS Breweries 20. Concepts and practices of sustainable craft beer in Italy: A case study analysis 21. Strategical implications and future developments for the beer sector\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Food \u0026amp; beverage technology [\u003ca title=\"See our other books on Food \u0026amp; beverage technology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Food%20\u0026amp;%20beverage%20technology%20%5BTDCT%5D%22\"\u003eTDCT\u003c\/a\u003e], Sales \u0026amp; marketing [\u003ca title=\"See our other books on Sales \u0026amp; marketing\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sales%20\u0026amp;%20marketing%20%5BKJS%5D%22\"\u003eKJS\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Woodhead Publishing","offers":[{"title":"Default Title","offer_id":46650106052888,"sku":"9780128177341","price":155.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780128177341.jpg?v=1694105859"},{"product_id":"case-studies-on-food-experiences-in-marketing-retail-and-events-paperback-9780128177921","title":"Case Studies on Food Experiences in Marketing, Retail, and Events (Paperback) 9780128177921","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eCase Studies on Food Experiences in Marketing, Retail, and Events\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePresents challenges customers face in their food shopping and consumption experiences and explores how customer food experiences can be improved\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eSusanne Doppler (Edited by), Adrienne Steffen (Edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780128177921\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback, published 25 August 2020\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e236 pages\u003cbr\u003e22.9 x 15.1 x 1.6 cm, 0.34 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003ci\u003eCase Studies on Food Experiences in Marketing, Retail, and Events\u003c\/i\u003e explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in restaurants, and food experience and events, as well as insights on the methodological tools adopted throughout. Topics include food and food service design, the creation of customer loyalty through experiences, communication strategies like food promotion and event management, and defining product positioning in a competitive environment. \u003c\/p\u003e  \u003cp\u003eThis book is an excellent resource for industry professionals in the food and beverage sectors, including those who work in marketing, communication, hospitality, and management, as well as students studying business management, tourism management, event management, applied marketing, and consumer behavior. \u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e1. Foreword - Introduction to the experience economy 2. Introduction to consumer food choices 3. The role of food in creating experiences 4. Marketers unintended consequences of improving the consumer food experience 5. Crafting food shopping experiences: the case of food halls in luxury departments stores 6. Organic food shopping in Australia and Bangladesh: The role of perceived organic food value in the attitude-intention-behaviour model 7. Promoting Organic Products in India: The Case of Two Brothers Organic Farms 8. Engineering the experience in restaurants by means of process design and management 9. The culinary offer of skiing huts in Austria. A critical analysis 10. Vegan restaurants designing food experiences for the plant-based dieters’ neo-tribes 11. Event Catering: Enhancing customer satisfaction by creating memorable holistic food experiences 12. We have our style!\" Optimizing Food Experiences in Personalized Catering Boutique Concepts 13. The City and Curated Culinary Culture 14. Travellers' Experiences at Destinations' Food Events 15. Creating food experiences: summary and implications for practitioners 16. Future outlook on experiences with food shopping and away from home food consumption experiences\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Food \u0026amp; beverage technology [\u003ca title=\"See our other books on Food \u0026amp; beverage technology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Food%20\u0026amp;%20beverage%20technology%20%5BTDCT%5D%22\"\u003eTDCT\u003c\/a\u003e], Sales \u0026amp; marketing [\u003ca title=\"See our other books on Sales \u0026amp; marketing\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sales%20\u0026amp;%20marketing%20%5BKJS%5D%22\"\u003eKJS\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Freshly Printed Books","offers":[{"title":"Default Title","offer_id":46650107101464,"sku":"9780128177921","price":130.69,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780128177921.jpg?v=1694105865"},{"product_id":"transdisciplinary-case-studies-on-design-for-food-and-sustainability-paperback-9780128178218","title":"Transdisciplinary Case Studies on Design for Food and Sustainability (Paperback) 9780128178218","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eTransdisciplinary Case Studies on Design for Food and Sustainability\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cp\u003eDemonstrates the presence of food design in various food-related fields of study and analyzes the interconnectivity of sustainability, food, and design\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eSonia Massari (Edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780128178218, Elsevier Science\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback, published 29 April 2021\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e372 pages\u003cbr\u003e22.9 x 15.1 x 2.4 cm, 0.61 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003ci\u003eTransdisciplinary Case Studies on Design for Food and Sustainability\u003c\/i\u003e, a volume in the \u003ci\u003eConsumer Science and Strategic Marketing \u003c\/i\u003eseries, analyzes the interconnectivity of sustainability, food, and design, demonstrating the presence of food design in various food-related fields of study. Broken into six parts, the book begins with the theory behind food and design. The following five sections include several case studies highlighting the different forms and applications of food design, including the use of food design in production and distribution, in food and restaurant businesses, in territory-identity, in social food design, and with regard to post-consumption. \u003c\/p\u003e \u003cp\u003eUsing a case study approach to meet the needs of both academics and practitioners, \u003ci\u003eTransdisciplinary Case Studies on Design for Food and Sustainability\u003c\/i\u003e includes practical examples to illustrate food system challenges, to explain phenomena, and to build theory. \u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003ePrologue 1: food | FUTURE | design Prologue 2: Sustainable Food Design should be the norm and the place we all start Prologue 3: Design is challanging the fields of knowledge  1. The challenge of transdisciplinarity: design methods for agri-food innovation and sustainability \u003cb\u003e Part 1 - Case Studies: Design Methods for Food Supply Chains\u003c\/b\u003e 2. The Creation of a Local Food Distributor Evaluated Through a Design Thinking Lens 3. Convivial Food Systems Design Experimentation in Regional Communities: Exploration of the Shepparton Food System, Regional Victoria, Australia 4. A website to understand and promote the circular economy for food: Systemic Food Design.it 5. Transitioning from Food Systems towards Food Ecosystems \u003cb\u003e Part 2 - Case Studies: Design Methods for New Food Experiences\u003c\/b\u003e 6. Design and Food Robots: changing processes in the Restaurant Industry  7. Designing Food Experiences: A Multi-Sensory Approach 8. Enriching the food experience: a design journey through innovative technologies for creating, experimenting, consuming, socializing and playing with food 9. Organic Wine as an Instagram Star Using Design Thinking Approach 10. Designing the taste of food waste  \u003cb\u003ePart 3 - Case Studies: Design methods for food and sustainability education\u003c\/b\u003e 11. School dining hall consumption: ‘Come dine with me’ 12. Fostering Youth Agency in Food Sustainability. Education, Empathy and Design Thinking for collaborative workshops (Youth Manifesto, Youth Partnership for the SDGs and FSI Edu) 13. Design Bites – The Practice of Design in Culinary Arts – the case study of the MSc in Innovation in Science and Culinary Art 14.Not Rocket Science but Grandmother Wisdom: Real Food Alternatives to Oral Nutrition Supplements 15. Food Design: Innovation in Canadian Graphic Design Education\u003ci\u003e\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4 - Case Studies: Design methods for co-participation and food community engagement \u003c\/b\u003e16. PoliparaRocinha urban regeneration process: the role of \"food design\" for the sustainability of the Rocinha Favela in Rio de Janeiro 17. Bees and honey as tools to improve public engagement in science  18. (Re)thinking science-society dialogue: the case of food and agriculture system 19. Conclusions\u003ci\u003e\u003c\/i\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Food \u0026amp; beverage technology [\u003ca title=\"See our other books on Food \u0026amp; beverage technology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Food%20\u0026amp;%20beverage%20technology%20%5BTDCT%5D%22\"\u003eTDCT\u003c\/a\u003e], Sales \u0026amp; marketing [\u003ca title=\"See our other books on Sales \u0026amp; marketing\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sales%20\u0026amp;%20marketing%20%5BKJS%5D%22\"\u003eKJS\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Woodhead Publishing","offers":[{"title":"Default Title","offer_id":46650107625752,"sku":"9780128178218","price":118.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780128178218.jpg?v=1694105869"},{"product_id":"nutrition-science-marketing-nutrition-health-claims-and-public-policy-paperback-9780323856157","title":"Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy (Paperback) 9780323856157","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eNutrition Science, Marketing Nutrition, Health Claims, and Public Policy\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePresents marketing strategies to guide consumers toward healthy products\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eDilip Ghosh (Edited by), Diana Bogueva (Edited by), R. Smarta (Edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780323856157, Elsevier Science\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback, published 17 April 2023\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e400 pages, 82 illustrations (12 in full color)\u003cbr\u003e23.5 x 19 x 2.5 cm, 0.45 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003ci\u003eNutrition Science, Marketing Nutrition, Health Claims, and Public Policy\u003c\/i\u003e explains strategies to guide consumers toward making informed food purchases. The book begins with coverage of nutrition science before moving into nutrition marketing, social marketing and responsibility, consumer perception and insight, public health policy and regulation, case studies, and coverage on how to integrate holistic health into mainstream brand marketing. Intended for food and nutrition scientists who work in marketing, manufacturing, packaging, as well as clinical nutritionists, health care policymakers, and graduate and post graduate students in nutrition and business-related studies, this book will be a welcomed resource.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eAcknowledgement\u003c\/p\u003e \u003cp\u003e1. Introduction\u003c\/p\u003e \u003cp\u003eNutrition Science\u003c\/p\u003e \u003cp\u003e2. Evidence-based Nutrition communication\u003c\/p\u003e \u003cp\u003e3. Clinical application of whey proteins\u003c\/p\u003e \u003cp\u003e4. Prospects of using of biologically active substances to prevent depression\u003c\/p\u003e \u003cp\u003e5. Nutrition needs for lifestyle changes and managing disorders\u003c\/p\u003e \u003cp\u003eNutrition Marketing\u003c\/p\u003e \u003cp\u003e6. Integrated Marketing Communications on Health Related Consumer Behaviours\u003c\/p\u003e \u003cp\u003e7. Nutrition marketing on food labels\u003c\/p\u003e \u003cp\u003e8. Innovative packaging as marketing tool in nutraceutical\/nutritional products\u003c\/p\u003e \u003cp\u003e9. Converting traditional knowledge to marketable products\u003c\/p\u003e \u003cp\u003e10. Behavioural Nutrition\u003c\/p\u003e \u003cp\u003e11. Branding and communication strategies in marketing nutritional products\u003c\/p\u003e \u003cp\u003e12. Supply Chain; a competitive advantage\u003c\/p\u003e \u003cp\u003e13. Marketing nutraceuticals and OTC products as FMCG products\u003c\/p\u003e \u003cp\u003e14. The Pursuit of Natural Medicine – A Current Perspective\u003c\/p\u003e \u003cp\u003eSocial Marketing \u0026amp; Responsibility\u003c\/p\u003e \u003cp\u003e15. Effectiveness of social marketing interventions for health improvement\u003c\/p\u003e \u003cp\u003e16. Social media as a new platform for nutritional and health messages\u003c\/p\u003e \u003cp\u003e17. Supporting healthy eating behaviour through social marketing\u003c\/p\u003e \u003cp\u003eConsumer Perception \u0026amp; Insight\u003c\/p\u003e \u003cp\u003e18. Cross-cultural perspective on health and nutrition claims, country of origin\u003c\/p\u003e \u003cp\u003e19. Consumer centric innovation\u003c\/p\u003e \u003cp\u003e20. Personalized nutrition: evolving science, consumer insights and regulatory position\u003c\/p\u003e \u003cp\u003e21. Consumer perception \u0026amp; in-sight:  Role of brand equity\u003c\/p\u003e \u003cp\u003ePublic Health Policy \u0026amp; Regulation\u003c\/p\u003e \u003cp\u003e22. How nutrition marketing links to public policy\u003c\/p\u003e \u003cp\u003e23. Tools to understand what improves the health and wellbeing of New Zealanders\u003c\/p\u003e \u003cp\u003e24. Nutrition regulation and policy in India\u003c\/p\u003e \u003cp\u003e25. Integration of planning and food policy for improved nutrition\u003c\/p\u003e \u003cp\u003eCase Studies\u003c\/p\u003e \u003cp\u003e26. \"Chyavanprash\" -an ancient remedy for Modern era\u003c\/p\u003e \u003cp\u003eHolistic Health\u003c\/p\u003e \u003cp\u003e27. Home \u0026amp; Traditional Remedies for Energy and Nutrition\u003c\/p\u003e \u003cp\u003e28. 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Manoilova (Author), D.H. Konstantinova (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780444506917\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 13 September 2002\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e568 pages\u003cbr\u003e24.4 x 17.5 x 3.2 cm, 1.19 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"In the era of globalization, the Dictionary provides a useful link to trade partners as well as competitors. It is an outstanding and reliable work.\" \u003cb\u003e--American Reference Books Annual, 2003\u003c\/b\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThe dynamic business of advertising is quite fascinating as it encompasses an eclectic diversity of fields and activities. Spanning from matters of budgeting, discounts and commissions to creativity, the art of words and images, it communicates to consumers a viable, marketable message. \u003cp\u003e\u003cbr\u003eTo cover such a diverse spectrum, this dictionary provides the users with terminology from the various spheres that interact to form the ever-expanding vocabulary of modern advertising: marketing and market research, creativity (graphic design, text writing and concept development, photography and film-making basics), media, prepress and typography. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eThis dictionary will be of good use to students of advertising, advertising professionals (account executives, graphic designers, copywriters, media planners etc.), as well as to a wide range of business people. \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Advertising [\u003ca title=\"See our other books on Advertising\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Advertising%20%5BKJSA%5D%22\"\u003eKJSA\u003c\/a\u003e], Sales \u0026amp; marketing [\u003ca title=\"See our other books on Sales \u0026amp; marketing\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sales%20\u0026amp;%20marketing%20%5BKJS%5D%22\"\u003eKJS\u003c\/a\u003e], Reference works [\u003ca title=\"See our other books on Reference works\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Reference%20works%20%5BGBC%5D%22\"\u003eGBC\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Freshly Printed Books","offers":[{"title":"Default Title","offer_id":46651423031576,"sku":"9780444506917","price":118.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780444506917.jpg?v=1694112351"},{"product_id":"minerals-in-animal-and-human-nutrition-hardback-9780444513670","title":"Minerals in Animal and Human Nutrition (Hardback) 9780444513670","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMinerals in Animal and Human Nutrition\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eL. R. McDowell (Edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780444513670, Elsevier Health Sciences\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 31 July 2003\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e660 pages\u003cbr\u003e28 x 19 x 3.5 cm, 1.32 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThis comprehensive textbook and reference manual presents concise, up-to-date information on mineral nutrition for livestock and poultry, as well as comparative aspects with laboratory animals and humans. Chapters are organized by established and most common minerals, and present information on each mineral's history, properties, distribution, and natural sources, as well as their requirements, metabolism, functions, deficiencies, supplementation methods, and toxicity for various animals. Those minerals for which naturally occurring deficiencies or excesses are known to be of economic importance are emphasized. A unique feature of this book is the description of the practical implications of mineral deficiencies and excesses, and of the conditions that might result. A large number of classic photographs illustrate mineral deficiencies and toxicities in farm livestock, laboratory animals and humans. Furthermore, it places strong emphasis on mineral supplementation in each chapter, and devotes an entire chapter to this subject.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePreface. 1. Introduction. 2. Calcium and phosphorus. 3. Sodium and chlorine (common salt). 4. Potassium. 5. Magnesium. 6. Sulfur. 7. Iron. 8. Copper and molybdenum. 9. Cobalt. 10. Iodine. 11. Manganese. 12. Zinc. 13. Selenium. 14. Fluorine. 15. Aluminum, arsenic, cadmium, lead and mercury. 16. Chromium, newly discovered and other trace elements. 17. Natural sources of minerals. 18. Maximum tolerance levels. 19. Mineral supplementation. References. Appendix. Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Libraries, museums, schools [\u003ca title=\"See our other books on Libraries, museums, schools\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Libraries,%20museums,%20schools%20%5BChildren's%20\/%20Teenage%5D%20%5BYNGL%5D%22\"\u003eChildren's \/ Teenage YNGL\u003c\/a\u003e], Sales \u0026amp; marketing [\u003ca title=\"See our other books on Sales \u0026amp; marketing\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sales%20\u0026amp;%20marketing%20%5BKJS%5D%22\"\u003eKJS\u003c\/a\u003e], International business [\u003ca title=\"See our other books on International business\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22International%20business%20%5BKJK%5D%22\"\u003eKJK\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Elsevier","offers":[{"title":"Default Title","offer_id":46651433713944,"sku":"9780444513670","price":103.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780444513670.jpg?v=1694979941"},{"product_id":"marketing-plans-for-service-businesses-a-complete-guide-paperback-9780750667463","title":"Marketing Plans for Service Businesses; A Complete Guide (Paperback) 9780750667463","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMarketing Plans for Service Businesses\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA Complete Guide\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThe challenges of competition, deregulation and an increasingly well informed and demanding customer base has put marketing and good planning at the top of the agenda for service businesses- and this book is focused on helping them to do it well.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMalcolm McDonald (Author), Adrian Payne (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780750667463\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback, published 13 September 2005\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e320 pages\u003cbr\u003e24.6 x 18.7 x 2.1 cm, 0.81 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eMarketing Plans for Service Businesses\u003c\/b\u003e is based on the successful \u003cb\u003eMarketing Planning for Services\u003c\/b\u003e, which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing.\u003cbr\u003e\u003cbr\u003eThe marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organisation being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The world renowned authors also tackle key organisational aspects relating to marketing planning which can have a profound impact on its ultimate effectiveness. These include: marketing intelligence systems; market research; organisation development stages; marketing orientation. Marketing Planning for Services is for marketers in the service sector and students of marketing.\u003cbr\u003e\u003cbr\u003eWith revised cases and new content covering gap analysis, market mapping, CRM and integrated marketing communications it will be an essential guide for professional marketers in the service sector a well as upper level students.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eMarketing and services\u003cbr\u003e Marketing planning for services - the process and the problems\u003cbr\u003e Marketing planning phase one - the strategic context\u003cbr\u003e Marketing planning phase two - the situation review\u003cbr\u003e Marketing planning phase three - marketing strategy formulation\u003cbr\u003e Marketing planning phase four - resource allocation, monitoring and detailed planning\u003cbr\u003e Organising for marketing planning\u003cbr\u003e A step-by-step marketing planning system of services\u003cbr\u003e Examples of marketing plans\u003cbr\u003e Glossary of marketing planning terms\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Service industries [\u003ca title=\"See our other books on Service industries\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Service%20industries%20%5BKNS%5D%22\"\u003eKNS\u003c\/a\u003e], Sales \u0026amp; marketing [\u003ca title=\"See our other books on Sales \u0026amp; marketing\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sales%20\u0026amp;%20marketing%20%5BKJS%5D%22\"\u003eKJS\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Freshly Printed Books","offers":[{"title":"Default Title","offer_id":46651554038040,"sku":"9780750667463","price":39.37,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780750667463.jpg?v=1694113798"},{"product_id":"advances-in-food-and-beverage-labelling-information-and-regulations-hardback-9781782420859","title":"Advances in Food and Beverage Labelling; Information and Regulations (Hardback) 9781782420859","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eAdvances in Food and Beverage Labelling\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eInformation and Regulations\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003e\u003cp\u003eAn important review of recent advances in labelling research and regulation, covering issues such as nutrition and hazard information, health claims and standardisation, as well as new labelling technologies and consumer issues.\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003ePaul Berryman (Edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781782420859, Elsevier Science\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 12 November 2014\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e258 pages\u003cbr\u003e22.9 x 15.1 x 2.2 cm, 0.53 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003ci\u003eAdvances in Food and Beverage Labelling\u003c\/i\u003e reviews recent advances in labelling research and regulation, covering issues such as nutrition and hazard information, traceability, health claims and standardisation, as well as new labelling technologies and consumer issues. The EU Food Information Regulation will come into force in December 2014 and the book is designed to provide timely and useful information to manufacturers in this area, as well as on a global scale. Part one covers the different types of information that can, or must be present on a food label. Part two looks at recent developments in food labelling technology, regulations and enforcement.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cul\u003e \u003cli\u003eList of contributors \u003c\/li\u003e \u003cli\u003eWoodhead Publishing Series in Food Science, Technology and Nutrition \u003c\/li\u003e \u003cli\u003ePreface \u003c\/li\u003e \u003cli\u003ePart One: General trends in regulation and enforcement of food labelling  \u003cul\u003e \u003cli\u003e1: The EU food information for consumers regulation  \u003cul\u003e \u003cli\u003eAbstract \u003c\/li\u003e \u003cli\u003e1.1 Introduction \u003c\/li\u003e \u003cli\u003e1.2 General requirements and responsibilities \u003c\/li\u003e \u003cli\u003e1.3 Mandatory food information \u003c\/li\u003e \u003cli\u003e1.4 Distance selling \u003c\/li\u003e \u003cli\u003e1.5 Future trends \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e \u003cli\u003e2: Current regulation of food and beverage labelling in the USA  \u003cul\u003e \u003cli\u003eAbstract \u003c\/li\u003e \u003cli\u003e2.1 Introduction \u003c\/li\u003e \u003cli\u003e2.2 Regulatory oversight of labelling between government bodies \u003c\/li\u003e \u003cli\u003e2.3 The Federal Food, Drug and Cosmetics (FD\u0026amp;C) Act and The Fair Packaging and Labeling Act \u003c\/li\u003e \u003cli\u003e2.4 The main labelling requirements according to the Federal Food, Drug and Cosmetics Act \u003c\/li\u003e \u003cli\u003e2.5 Allergen labelling \u003c\/li\u003e \u003cli\u003e2.6 Net quantity of contents \u003c\/li\u003e \u003cli\u003e2.7 Date marking and the uniform open dating regulations \u003c\/li\u003e \u003cli\u003e2.8 Country of origin \u003c\/li\u003e \u003cli\u003e2.9 Distance selling \u003c\/li\u003e \u003cli\u003e2.10 The future of US food labels? \u003c\/li\u003e \u003cli\u003e2.11 Sources of further information and advice \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e \u003cli\u003e3: Enforcement of food and beverage labelling legislation: enforcement bodies and relevant legislation in the UK  \u003cul\u003e \u003cli\u003eAbstract \u003c\/li\u003e \u003cli\u003e3.1 Introduction \u003c\/li\u003e \u003cli\u003e3.2 The enforcement jigsaw: local government food authorities \u003c\/li\u003e \u003cli\u003e3.3 Wider responsibilities of local food regulators \u003c\/li\u003e \u003cli\u003e3.4 National and regional coordination of local authority enforcement \u003c\/li\u003e \u003cli\u003e3.5 National arrangements for consumer complaints about food and beverage labelling \u003c\/li\u003e \u003cli\u003e3.6 Outline of relevant legislation relating to food and beverage labelling \u003c\/li\u003e \u003cli\u003e3.7 Future trends \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e \u003cli\u003e4: Enforcement of food and beverage labelling legislation: enforcement policies and codes in the UK  \u003cul\u003e \u003cli\u003eAbstract \u003c\/li\u003e \u003cli\u003e4.1 Introduction \u003c\/li\u003e \u003cli\u003e4.2 Enforcement policies relating to food and beverage labelling \u003c\/li\u003e \u003cli\u003e4.3 Local approaches to enforcement \u003c\/li\u003e \u003cli\u003e4.4 The implications of a failure to meet legal obligations relating to food and beverage labelling \u003c\/li\u003e \u003cli\u003e4.5 Future trends \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e \u003cli\u003ePart Two: Trends in labelling relating to nutrition and health  \u003cul\u003e \u003cli\u003e5: Nutrition and related labelling of foods and beverages: the case of the USA  \u003cul\u003e \u003cli\u003eAbstract \u003c\/li\u003e \u003cli\u003e5.1 Introduction \u003c\/li\u003e \u003cli\u003e5.2 Nutrition labelling: general requirements \u003c\/li\u003e \u003cli\u003e5.3 Formats for nutrition labels \u003c\/li\u003e \u003cli\u003e5.4 Nutrition labelling in restaurants and for alcoholic beverages \u003c\/li\u003e \u003cli\u003e5.5 Voluntary labelling statements: nutrient content claims \u003c\/li\u003e \u003cli\u003e5.6 Voluntary labelling statements: health claims \u003c\/li\u003e \u003cli\u003e5.7 Voluntary labelling statements: organic controls, GM labelling and claims \u003c\/li\u003e \u003cli\u003e5.8 Voluntary labelling statements: gluten-free and “natural? claims \u003c\/li\u003e \u003cli\u003e5.9 Future trends \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e \u003cli\u003e6: Health claims on food and beverage labels: comparing approaches in the EU and the USA  \u003cul\u003e \u003cli\u003eAbstract \u003c\/li\u003e \u003cli\u003e6.1 Introduction \u003c\/li\u003e \u003cli\u003e6.2 Regulation of health and health-related claims in the EU \u003c\/li\u003e \u003cli\u003e6.3 Regulation of health and health-related claims in the US \u003c\/li\u003e \u003cli\u003e6.4 Summary, conclusions and future trends \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e \u003cli\u003e7: Front-of-pack (FOP) labelling of foods and beverages  \u003cul\u003e \u003cli\u003eAbstract \u003c\/li\u003e \u003cli\u003e7.1 Introduction \u003c\/li\u003e \u003cli\u003e7.2 Development of FOP labels \u003c\/li\u003e \u003cli\u003e7.3 Impact of FOP labelling \u003c\/li\u003e \u003cli\u003e7.4 Future trends and developments \u003c\/li\u003e \u003cli\u003eAcknowledgements \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e \u003cli\u003e8: Consumer interpretation of nutrition and other information on food and beverage labels  \u003cul\u003e \u003cli\u003eAbstract \u003c\/li\u003e \u003cli\u003e8.1 Introduction \u003c\/li\u003e \u003cli\u003e8.2 Consumer perception and use of front-of-package information \u003c\/li\u003e \u003cli\u003e8.3 Consumers ability and motivation to process health-related information from food packages \u003c\/li\u003e \u003cli\u003e8.4 Consumer understanding of health-related information \u003c\/li\u003e \u003cli\u003e8.5 Future trends \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e \u003cli\u003ePart Three: Trends in labelling relating to other aspects of food quality  \u003cul\u003e \u003cli\u003e9: Ethical and environmental labelling of foods and beverages  \u003cul\u003e \u003cli\u003eAbstract \u003c\/li\u003e \u003cli\u003e9.1 Introduction \u003c\/li\u003e \u003cli\u003e9.2 Defining ethical labelling \u003c\/li\u003e \u003cli\u003e9.3 Defining environmental labelling \u003c\/li\u003e \u003cli\u003e9.4 Control of labelling schemes \u003c\/li\u003e \u003cli\u003e9.5 The motivation behind consumer purchasing choices \u003c\/li\u003e \u003cli\u003e9.6 A review of global environmental and ethical schemes \u003c\/li\u003e \u003cli\u003e9.7 A review of industry labels and schemes \u003c\/li\u003e \u003cli\u003e9.8 Economics of the main labelling schemes \u003c\/li\u003e \u003cli\u003e9.9 Summary \u003c\/li\u003e \u003cli\u003e9.10 Future trends \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e \u003cli\u003e10: Labelling of genetically modified (GM) ingredients in foods and beverages  \u003cul\u003e \u003cli\u003eAbstract \u003c\/li\u003e \u003cli\u003e10.1 Introduction \u003c\/li\u003e \u003cli\u003e10.2 Genetic modification (GM) in food production: an overview \u003c\/li\u003e \u003cli\u003e10.3 European approval processes \u003c\/li\u003e \u003cli\u003e10.4 European regulation of GM food and feed \u003c\/li\u003e \u003cli\u003e10.5 GM labelling: principles and regulatory requirements \u003c\/li\u003e \u003cli\u003e10.6 Consumer expectations of GM labelling \u003c\/li\u003e \u003cli\u003e10.7 Future trends \u003c\/li\u003e \u003cli\u003eWebsites \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e \u003cli\u003e11: Smart labelling of foods and beverages  \u003cul\u003e \u003cli\u003eAbstract \u003c\/li\u003e \u003cli\u003e11.1 Introduction \u003c\/li\u003e \u003cli\u003e11.2 Labelling to detect changes in temperature \u003c\/li\u003e \u003cli\u003e11.3 Labelling to monitor freshness \u003c\/li\u003e \u003cli\u003e11.4 Labelling to detect changes in oxygen concentration \u003c\/li\u003e \u003cli\u003e11.5 Labelling to detect changes in carbon dioxide concentration \u003c\/li\u003e \u003cli\u003e11.6 The use of electronic technology to develop smart labelling \u003c\/li\u003e \u003cli\u003e11.7 Conclusions and future trends \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e \u003cli\u003e12: Labelling relating to natural ingredients and additives  \u003cul\u003e \u003cli\u003eAbstract \u003c\/li\u003e \u003cli\u003e12.1 Introduction \u003c\/li\u003e \u003cli\u003e12.2 Clean label definitions \u003c\/li\u003e \u003cli\u003e12.3 Clean label and the consumer \u003c\/li\u003e \u003cli\u003e12.4 Clean label\/Natural\/Free from \u003c\/li\u003e \u003cli\u003e12.5 Clean label challenges \u003c\/li\u003e \u003cli\u003e12.6 Clean label ingredients \u003c\/li\u003e \u003cli\u003e12.7 Future trends \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e \u003cli\u003eIndex \u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Food \u0026amp; beverage technology [\u003ca title=\"See our other books on Food \u0026amp; beverage technology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Food%20\u0026amp;%20beverage%20technology%20%5BTDCT%5D%22\"\u003eTDCT\u003c\/a\u003e], Printing, packaging \u0026amp; reprographic industry [\u003ca title=\"See our other books on Printing, packaging \u0026amp; reprographic industry\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Printing,%20packaging%20\u0026amp;%20reprographic%20industry%20%5BKNTR%5D%22\"\u003eKNTR\u003c\/a\u003e], Sales \u0026amp; marketing [\u003ca title=\"See our other books on Sales \u0026amp; marketing\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sales%20\u0026amp;%20marketing%20%5BKJS%5D%22\"\u003eKJS\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Woodhead Publishing","offers":[{"title":"Default Title","offer_id":46651669152024,"sku":"9781782420859","price":164.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9781782420859.jpg?v=1696410386"},{"product_id":"innovation-and-future-trends-in-food-manufacturing-and-supply-chain-technologies-hardback-9781782424475","title":"Innovation and Future Trends in Food Manufacturing and Supply Chain Technologies (Hardback) 9781782424475","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eInnovation and Future Trends in Food Manufacturing and Supply Chain Technologies\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThis book provides an examination of emerging and future trends in food manufacturing and supply chain technologies, analyzing the drivers of change and innovation in the food industry and the current and future ways of addressing issues such as energy reduction and rising cost in manufacture\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eCraig Leadley (Edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781782424475\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 17 November 2015\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e308 pages\u003cbr\u003e22.9 x 15.1 x 2.3 cm, 0.45 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eInnovation and Future Trends in Food Manufacturing and Supply Chain Technologies focuses on emerging and future trends in food manufacturing and supply chain technologies, examining the drivers of change and innovation in the food industry and the current and future ways of addressing issues such as energy reduction and rising costs in food manufacture. \u003c\/p\u003e  \u003cp\u003ePart One looks at innovation in the food supply chain, while Part Two covers emerging technologies in food processing and packaging. Subsequent sections explore innovative food preservation technologies in themed chapters and sustainability and future research needs in food manufacturing.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIntroduction   \u003cb\u003ePart One: Supply chain developments \u003c\/b\u003e1 Food fraud and authenticity: Emerging issues and future trends 2 The role of information technology developments in food supply chain integration and monitoring  \u003cb\u003ePart Two: Factory design and operation \u003c\/b\u003e3 Emerging trends and methods in food factory design\u003ci\u003e  \u003c\/i\u003e4 Hygiene concepts for food factory design 5 Factory-friendly approaches to applying multivariate analytics for productivity and yield gains  \u003cb\u003ePart Three: Innovative food processing technologies \u003c\/b\u003e6 Emerging methods and principles in food contact surface decontamination\/prevention 7 Emerging refrigeration and freezing technologies for food preservation 8 Advanced heating technologies for food processing 9 Emerging nonthermal food preservation technologies\u003ci\u003e\u003c\/i\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Steam engines [\u003ca title=\"See our other books on Steam engines\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Steam%20engines%20%5BTGBN1%5D%22\"\u003eTGBN1\u003c\/a\u003e], Food \u0026amp; beverage technology [\u003ca title=\"See our other books on Food \u0026amp; beverage technology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Food%20\u0026amp;%20beverage%20technology%20%5BTDCT%5D%22\"\u003eTDCT\u003c\/a\u003e], Food manufacturing \u0026amp; related industries [\u003ca title=\"See our other books on Food manufacturing \u0026amp; related industries\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Food%20manufacturing%20\u0026amp;%20related%20industries%20%5BKNDF%5D%22\"\u003eKNDF\u003c\/a\u003e], Sales \u0026amp; marketing [\u003ca title=\"See our other books on Sales \u0026amp; marketing\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sales%20\u0026amp;%20marketing%20%5BKJS%5D%22\"\u003eKJS\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Freshly Printed Books","offers":[{"title":"Default Title","offer_id":46651678130456,"sku":"9781782424475","price":103.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9781782424475_cc0c5443-b75b-4119-af18-bbf8e6b26ea9.jpg?v=1696684244"},{"product_id":"knowledge-management-for-sales-and-marketing-a-practitioner-s-guide-paperback-9781843346043","title":"Knowledge Management for Sales and Marketing; A Practitioner’s Guide (Paperback \/ softback) 9781843346043","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eKnowledge Management for Sales and Marketing\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA Practitioner’s Guide\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eTom Young (Author), Nick Milton (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781843346043, Elsevier Science\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 3 May 2011\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e196 pages\u003cbr\u003e23.3 x 15.6 x 1.4 cm, 0.36 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"Offers a straightforward and easy-to-grasp overview of a complex subject.\" \u003cb\u003e--Managing Information\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"This book illustrates that what may appear a straightforward concept is in fact one that requires more consideration and has many elements to it if it is to be successfully implemented. It has been written for a specific audience, but the content can also be understood and applied more broadly.\" \u003cb\u003e--Australian Library Journal\u003c\/b\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eWhile this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win rate.Topics covered provide managers and practitioners with the necessary principles, approaches and tools to be able to design their approach from scratch or to be able to compare their existing practices against world class examples. Several models and methodologies are explained which can be applied or replicated in a wide variety of industries. The book also features numerous case studies which illustrate the journey that various companies are taking as they implement KM within sales and marketing.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eList of figures and table\u003c\/p\u003e \u003cp\u003eForeword\u003c\/p\u003e \u003cp\u003ePreface\u003c\/p\u003e \u003cp\u003eAcknowledgements\u003c\/p\u003e \u003cp\u003eAbout the authors\u003c\/p\u003e \u003cp\u003eChapter 1: Principles of knowledge management\u003c\/p\u003e \u003cp\u003eIntroduction\u003c\/p\u003e \u003cp\u003eWhat is knowledge?\u003c\/p\u003e \u003cp\u003eTacit and explicit knowledge\u003c\/p\u003e \u003cp\u003eWhat is knowledge management?\u003c\/p\u003e \u003cp\u003eKnowledge management models\u003c\/p\u003e \u003cp\u003ePeople, process, technology and governance\u003c\/p\u003e \u003cp\u003eThe ‘learning before, during and after’ model\u003c\/p\u003e \u003cp\u003eThe business need for knowledge management\u003c\/p\u003e \u003cp\u003eThe learning curve\u003c\/p\u003e \u003cp\u003eBenchmarking\u003c\/p\u003e \u003cp\u003eWhich knowledge?\u003c\/p\u003e \u003cp\u003eApproaches to knowledge management\u003c\/p\u003e \u003cp\u003eCultural issues\u003c\/p\u003e \u003cp\u003eChapter 2: The sales and marketing context\u003c\/p\u003e \u003cp\u003eThe sales force\u003c\/p\u003e \u003cp\u003eThe bid team\u003c\/p\u003e \u003cp\u003eThe marketing team\u003c\/p\u003e \u003cp\u003eThe interface between product development, manufacturing, marketing and sales\u003c\/p\u003e \u003cp\u003eSummary\u003c\/p\u003e \u003cp\u003eChapter 3: Knowledge management processes in sales, bidding and marketing\u003c\/p\u003e \u003cp\u003ePeer assist\u003c\/p\u003e \u003cp\u003eKnowledge exchange\u003c\/p\u003e \u003cp\u003eKnowledge market\u003c\/p\u003e \u003cp\u003eRetrospect\u003c\/p\u003e \u003cp\u003eMini-knowledge exchange and peer assist at team meetings\u003c\/p\u003e \u003cp\u003eAfter action review (AAR)\u003c\/p\u003e \u003cp\u003eTraining, coaching and mentoring\u003c\/p\u003e \u003cp\u003eInterviews\u003c\/p\u003e \u003cp\u003eKnowledge asset\u003c\/p\u003e \u003cp\u003eBest practice\u003c\/p\u003e \u003cp\u003eStorytelling and case histories\u003c\/p\u003e \u003cp\u003eChapter 4: Communities in sales and marketing\u003c\/p\u003e \u003cp\u003eCommunities of practice\u003c\/p\u003e \u003cp\u003eCommunities of purpose\u003c\/p\u003e \u003cp\u003eCommunities of interest\u003c\/p\u003e \u003cp\u003eChapter 5: Technology\u003c\/p\u003e \u003cp\u003eThe telephone\u003c\/p\u003e \u003cp\u003eCommunity software\u003c\/p\u003e \u003cp\u003eCollaboration software\u003c\/p\u003e \u003cp\u003eKnowledge libraries\u003c\/p\u003e \u003cp\u003eCustomer databases and product databases\u003c\/p\u003e \u003cp\u003eChapter 6: Knowledge management roles\u003c\/p\u003e \u003cp\u003eKnowledge manager\u003c\/p\u003e \u003cp\u003eKnowledge management champion\u003c\/p\u003e \u003cp\u003eKnowledge librarian\u003c\/p\u003e \u003cp\u003eCommunity facilitator or leader\u003c\/p\u003e \u003cp\u003eSubject matter experts (SMEs) and knowledge owners\u003c\/p\u003e \u003cp\u003eThe central knowledge management team\u003c\/p\u003e \u003cp\u003eSenior sponsor\u003c\/p\u003e \u003cp\u003eChapter 7: Culture and governance\u003c\/p\u003e \u003cp\u003eKnowledge management, target-setting and incentives\u003c\/p\u003e \u003cp\u003eThe role of the manager in setting the culture\u003c\/p\u003e \u003cp\u003eDealing with inter-team competition\u003c\/p\u003e \u003cp\u003eDealing with ‘not invented here’\u003c\/p\u003e \u003cp\u003eKnowledge management expectations\u003c\/p\u003e \u003cp\u003eReinforcement\u003c\/p\u003e \u003cp\u003eChapter 8: Case study from British Telecom: supporting a distributed sales force\u003c\/p\u003e \u003cp\u003eIntroduction\u003c\/p\u003e \u003cp\u003eUnderstanding the users’ requirements\u003c\/p\u003e \u003cp\u003eWeb 2.0 for knowledge-sharing\u003c\/p\u003e \u003cp\u003eKnowledge-sharing with the Semantic MediaWiki\u003c\/p\u003e \u003cp\u003eDelivering information in context\u003c\/p\u003e \u003cp\u003eUnderstanding and improving processes\u003c\/p\u003e \u003cp\u003eThe users’ response\u003c\/p\u003e \u003cp\u003eNext steps\u003c\/p\u003e \u003cp\u003eAcknowledgement\u003c\/p\u003e \u003cp\u003eChapter 9: Case study from Mars, Inc.: knowledge management in sales and marketing\u003c\/p\u003e \u003cp\u003eIntroduction\u003c\/p\u003e \u003cp\u003eToolkit\u003c\/p\u003e \u003cp\u003eGlobal Practice Groups\u003c\/p\u003e \u003cp\u003eCommunities of practice\u003c\/p\u003e \u003cp\u003eKnowledge exchange\u003c\/p\u003e \u003cp\u003eFormal knowledge-capture\u003c\/p\u003e \u003cp\u003eGo with the flow\u003c\/p\u003e \u003cp\u003eTechnology – the great enabler\u003c\/p\u003e \u003cp\u003eSummary\u003c\/p\u003e \u003cp\u003eChapter 10: Case study from Ordnance Survey: social networking and the transfer of knowledge within supply chain management\u003c\/p\u003e \u003cp\u003eIntroduction\u003c\/p\u003e \u003cp\u003eWhat was the problem?\u003c\/p\u003e \u003cp\u003eSilos\u003c\/p\u003e \u003cp\u003eAssumptions\u003c\/p\u003e \u003cp\u003eMethodology\u003c\/p\u003e \u003cp\u003eDemand audit\u003c\/p\u003e \u003cp\u003eFindings – 2004 audit\u003c\/p\u003e \u003cp\u003eFindings – 2006 audit\u003c\/p\u003e \u003cp\u003eFindings – 2007 audit\u003c\/p\u003e \u003cp\u003eWas the problem due to ignoring social architecture?\u003c\/p\u003e \u003cp\u003ePersonal character traits\u003c\/p\u003e \u003cp\u003eKnowledge transfer\u003c\/p\u003e \u003cp\u003eSpace\u003c\/p\u003e \u003cp\u003eReward systems\u003c\/p\u003e \u003cp\u003ePower\u003c\/p\u003e \u003cp\u003eConclusion\u003c\/p\u003e \u003cp\u003eChapter 11: Setting up a knowledge management framework for sales, marketing and bidding\u003c\/p\u003e \u003cp\u003eStep 1: define the scope of your exercise\u003c\/p\u003e \u003cp\u003eStep 2: identify the key areas of knowledge that people need\u003c\/p\u003e \u003cp\u003eStep 3: for each knowledge area, define the source and user of the knowledge\u003c\/p\u003e \u003cp\u003eStep 4: define whether this knowledge can be transferred as tacit, explicit or both\u003c\/p\u003e \u003cp\u003eStep 5: if knowledge transfer is tacit, define the communication mechanism\u003c\/p\u003e \u003cp\u003eStep 6: if knowledge transfer is explicit, define the capture mechanism\u003c\/p\u003e \u003cp\u003eStep 7: define the organisation method\u003c\/p\u003e \u003cp\u003eStep 8: define the distribution and internalisation mechanism\u003c\/p\u003e \u003cp\u003eStep 9: define how you will measure knowledge management activity\u003c\/p\u003e \u003cp\u003eStep 10: define how you will manage the performance of knowledge management\u003c\/p\u003e \u003cp\u003eAppendix – customer buying process\u003c\/p\u003e \u003cp\u003eIndex\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Sales \u0026amp; marketing [\u003ca title=\"See our other books on Sales \u0026amp; marketing\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sales%20\u0026amp;%20marketing%20%5BKJS%5D%22\"\u003eKJS\u003c\/a\u003e], Economics, finance, business \u0026amp; management [\u003ca title=\"See our other books on Economics, finance, business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Economics,%20finance,%20business%20\u0026amp;%20management%20%5BK%5D%22\"\u003eK\u003c\/a\u003e], Library, archive \u0026amp; information management [\u003ca title=\"See our other books on Library, archive \u0026amp; information management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Library,%20archive%20\u0026amp;%20information%20management%20%5BGLC%5D%22\"\u003eGLC\u003c\/a\u003e], Library \u0026amp; information sciences [\u003ca title=\"See our other books on Library \u0026amp; information sciences\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Library%20\u0026amp;%20information%20sciences%20%5BGL%5D%22\"\u003eGL\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Chandos Publishing","offers":[{"title":"Default Title","offer_id":46651742650648,"sku":"9781843346043","price":41.69,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9781843346043_d564b133-9eb0-44de-bbf9-2c6dea10a3cb.jpg?v=1696713238"},{"product_id":"libraries-and-public-perception-a-comparative-analysis-of-the-european-press-paperback-9781843347446","title":"Libraries and Public Perception; A Comparative Analysis of the European Press (Paperback \/ softback) 9781843347446","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eLibraries and Public Perception\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA Comparative Analysis of the European Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003e\u003cp\u003e\u003ci\u003eLibraries and Public Perception\u003c\/i\u003e explores the issue of how newspapers present libraries, their past, present and future, and investigates the quantity and quality of articles on libraries in newspapers.  \u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eAnna Galluzzi (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781843347446, Elsevier Science\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 18 August 2014\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e150 pages\u003cbr\u003e23.3 x 15.6 x 1.1 cm, 0.22 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"...interesting reading for anyone seeking an evidence-based understanding of the public perception of libraries.\" --\u003cb\u003eAustralian Library Journal\u003c\/b\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eWhat is the future of libraries? This question is frequently posed, with widespread research into the social and economic impact of libraries. Newspapers play an important role in forming public perceptions, but how do newspapers present libraries, their past, present and future? Nobody has yet taken the press to task on the quantity and quality of articles on libraries, however Libraries and Public Perception does just this, through comparative textual analysis of newspapers in Europe. After a comprehensive and useful introductory chapter, the book consists of the following five chapters: Wondering about the future of libraries; Measuring the value of libraries; Libraries in the newspapers; Contemporary challenges and public perception; Which library model from the newspapers: a synthesis.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cul\u003e                    \u003cli\u003eList of figures\u003c\/li\u003e     \u003cli\u003eAbout the author\u003c\/li\u003e     \u003cli\u003eAcknowledgements\u003c\/li\u003e     \u003cli\u003e1: Wondering about the future of libraries\u003cul\u003e\n\u003cli\u003eAbstract\u003c\/li\u003e\n\u003cli\u003eThe debate among scientists and professionals\u003c\/li\u003e\n\u003cli\u003eThe current situation\u003c\/li\u003e\n\u003cli\u003eWhy this book? Why now?\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e     \u003cli\u003e2: Measuring the value of libraries\u003cul\u003e\n\u003cli\u003eAbstract\u003c\/li\u003e\n\u003cli\u003eThe methods to assess the social and economic impact of libraries\u003c\/li\u003e\n\u003cli\u003eAn alternative method: the analysis of the press\u003c\/li\u003e\n\u003cli\u003eScope and methodology of the research\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e     \u003cli\u003e3: Libraries in the newspapers\u003cul\u003e\n\u003cli\u003eAbstract\u003c\/li\u003e\n\u003cli\u003eAre libraries a ‘hot’ topic?\u003c\/li\u003e\n\u003cli\u003eEmerging issues and general perception\u003c\/li\u003e\n\u003cli\u003eSynthesis of the quantitative analysis\u003c\/li\u003e\n\u003cli\u003eStories and threads\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e     \u003cli\u003e4: Contemporary challenges and public perception\u003cul\u003e\n\u003cli\u003eAbstract\u003c\/li\u003e\n\u003cli\u003eLooking from the inside and outside\u003c\/li\u003e\n\u003cli\u003eLibraries and knowledge\u003c\/li\u003e\n\u003cli\u003eLibraries and welfare\u003c\/li\u003e\n\u003cli\u003eLibraries and the digital revolution: impact on libraries and public perception\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e     \u003cli\u003e5: Which library model from the newspapers: a synthesis\u003cul\u003e\n\u003cli\u003eAbstract\u003c\/li\u003e\n\u003cli\u003eThreats and opportunities for future libraries\u003c\/li\u003e\n\u003cli\u003eRecommendations to librarians\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e     \u003cli\u003eReferences\u003c\/li\u003e     \u003cli\u003eIndex\u003c\/li\u003e   \u003c\/ul\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Sales \u0026amp; marketing [\u003ca title=\"See our other books on Sales \u0026amp; marketing\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sales%20\u0026amp;%20marketing%20%5BKJS%5D%22\"\u003eKJS\u003c\/a\u003e], Library, archive \u0026amp; information management [\u003ca title=\"See our other books on Library, archive \u0026amp; information management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Library,%20archive%20\u0026amp;%20information%20management%20%5BGLC%5D%22\"\u003eGLC\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Chandos Publishing","offers":[{"title":"Default Title","offer_id":46651751727384,"sku":"9781843347446","price":37.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9781843347446_fc3a3aaa-4113-4b3c-b450-c8a0a8af3bd5.jpg?v=1694806462"},{"product_id":"proactive-marketing-for-the-new-and-experienced-library-director-going-beyond-the-gate-count-paperback-9781843347873","title":"Proactive Marketing for the New and Experienced Library Director; Going Beyond the Gate Count (Paperback \/ softback) 9781843347873","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eProactive Marketing for the New and Experienced Library Director\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eGoing Beyond the Gate Count\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003e\u003cp\u003eProactive marketing for the new and experienced library director offers theoretical reasoning and practical advice to directors on how to better market the function of the library within and beyond the home institution.\u003ci\u003e \u003c\/i\u003e\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMelissa U.D. Goldsmith (Author), Anthony J. Fonseca (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781843347873, Elsevier Science\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 26 August 2014\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e220 pages\u003cbr\u003e23.3 x 15.6 x 1.5 cm, 0.69 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eAcademic libraries have continually looked for technological solutions to low circulation statistics, under-usage by students and faculty, and what is perceived as a crisis in relevance, seeing themselves in competition with Google and Wikipedia. Academic libraries, however, are as relevant as they have been historically, as their primary functions within their university missions have not changed, but merely evolved. Going beyond the Gate Count argues that the problem is not relevance, but marketing and articulation. This book offers theoretical reasoning and practical advice to directors on how to better market the function of the library within and beyond the home institution. The aim of this text is to help directors, and ultimately, their librarians and staff get students and faculty back into the library, as a result of better articulation of the library’s importance. The first chapter explores the promotion of academic libraries and their function as educational systems. The next two chapters focus on the importance of the role social media and virtual presence in the academic library, and engaging and encouraging students to use the library through a variety of methods, such as visually oriented special collections. Remaining chapters discuss collaboration and collegiality, formalized reporting and marketing.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSo you’ve inherited an academic library: Promotion through physical space\u003cbr\u003e The academic library as an educational system\u003cbr\u003e Your virtual presence should not go virtually ignored\u003cbr\u003e The library website: From Facebook to face-to-face\u003cbr\u003e Getting your “friends? into the library\u003cbr\u003e Social media as marketing: Virtual spaces and virtual messages\u003cbr\u003e Engaging students through the arts and the humanities: Meaningful programming\u003cbr\u003e Getting students back into the library\u003cbr\u003e Beats and bongos lead them to books\u003cbr\u003e Librarians in the laboratory\u003cbr\u003e Partnered programming in the sciences and social sciences\u003cbr\u003e Using visually-oriented special collections materials to engage the community\u003cbr\u003e Documents, figurines, high-def movie stills, clothing, and photography\u003cbr\u003e Using special collections materials and creating learning centers to engage the community: Historic instruments, films, tools and toys\u003cbr\u003e Collegiality and collaboration: Marketing the library and its librarians to faculty\u003cbr\u003e Reports and rapport: Marketing the library to all stakeholders\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Sales \u0026amp; marketing [\u003ca title=\"See our other books on Sales \u0026amp; marketing\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sales%20\u0026amp;%20marketing%20%5BKJS%5D%22\"\u003eKJS\u003c\/a\u003e], Library \u0026amp; information sciences [\u003ca title=\"See our other books on Library \u0026amp; information sciences\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Library%20\u0026amp;%20information%20sciences%20%5BGL%5D%22\"\u003eGL\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Chandos Publishing","offers":[{"title":"Default Title","offer_id":46651759722776,"sku":"9781843347873","price":44.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9781843347873_f9f48f94-7f3a-4c08-bfe4-c76fcd64e226.jpg?v=1696713263"},{"product_id":"unit-operations-for-the-food-industries-hardback-9781845696023","title":"Unit Operations for the Food Industries (Hardback) 9781845696023","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eUnit Operations for the Food Industries\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eWA Gould (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781845696023, Elsevier Science\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 3 June 1995\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e182 pages\u003cbr\u003e23.3 x 15.6 x 1.9 cm, 0.48 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThis compilation brings to the surface technologies that have emerged over the years, making an impact on the industry and the finished product. “The changes in unit operations have produced a switch from hand labor to automation?, states Gould. This food processing plant operations book, written in terms the nonprofessional plant worker will understand, is a “must? reference for all food processors, food technologists, food executives, sales individuals, students etc. as well as a valuable addition to your technical reference library. Also included are 99 figures, and 8 tables and charts used throughout the book.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Mechanical engineering [\u003ca title=\"See our other books on Mechanical engineering\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Mechanical%20engineering%20%5BTGB%5D%22\"\u003eTGB\u003c\/a\u003e], Food \u0026amp; beverage technology [\u003ca title=\"See our other books on Food \u0026amp; beverage technology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Food%20\u0026amp;%20beverage%20technology%20%5BTDCT%5D%22\"\u003eTDCT\u003c\/a\u003e], Sales \u0026amp; marketing [\u003ca title=\"See our other books on Sales \u0026amp; marketing\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sales%20\u0026amp;%20marketing%20%5BKJS%5D%22\"\u003eKJS\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Woodhead Publishing","offers":[{"title":"Default Title","offer_id":46651764048152,"sku":"9781845696023","price":91.69,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9781845696023.jpg?v=1696713299"}],"url":"https:\/\/freshlyprintedbooks.co.uk\/collections\/sales-marketing.oembed?page=2","provider":"Freshly Printed Books","version":"1.0","type":"link"}