{"title":"Sales \u0026 marketing management","description":"Books on the subject of Sales \u0026amp; marketing management","products":[{"product_id":"the-myth-of-the-ethical-consumer-hardback-with-dvd-9780521766944","title":"The Myth of the Ethical Consumer Hardback with DVD () 9780521766944","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Myth of the Ethical Consumer Hardback with DVD\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eA no-holds-barred examination of 'ethical' consumerism.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eTimothy M. Devinney (Author), Pat Auger (Author), Giana M. Eckhardt (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780521766944, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e, published 29 July 2010\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e258 pages, 28 b\/w illus.  23 tables\u003cbr\u003e23.4 x 15.7 x 1.8 cm, 0.56 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eDo consumers really care where products come from and how they are made? Is there such a thing as an 'ethical consumer'? Corporations and policy makers are bombarded with international surveys purporting to show that most consumers want ethical products. Yet when companies offer such products they are often met with indifference and limited uptake. It seems that survey radicals turn into economic conservatives at the checkout. This book reveals not only why the search for the 'ethical consumer' is futile but also why the social aspects of consumption cannot be ignored. Consumers are revealed to be much more deliberative and sophisticated in how they do or do not incorporate social factors into their decision making. Using first-hand findings and extensive research, The Myth of the Ethical Consumer provides academics, students and leaders in corporations and NGOs with an enlightening picture of the interface between social causes and consumption.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eList of figures\u003cbr\u003e List of tables\u003cbr\u003e Preface\u003cbr\u003e 1. The appeal and reality of ethical consumerism\u003cbr\u003e 2. Social consumerism in the context of corporate responsibility\u003cbr\u003e 3. Are we what we choose? Or is what we choose what we are?\u003cbr\u003e 4. Ethical consumers or social consumers? Measurement and reality\u003cbr\u003e 5. Rationalization and justification of social (non) consumption\u003cbr\u003e 6. The ethical consumer, politics and everyday life\u003cbr\u003e 7. Tastes, truths and strategies\u003cbr\u003e Appendix\u003cbr\u003e Index\u003cbr\u003e References\u003cbr\u003e Notes.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Sales \u0026amp; marketing [\u003ca title=\"See our other books on Sales \u0026amp; marketing\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sales%20\u0026amp;%20marketing%20%5BKJS%5D%22\"\u003eKJS\u003c\/a\u003e], Sales \u0026amp; marketing management [\u003ca title=\"See our other books on Sales \u0026amp; marketing management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sales%20\u0026amp;%20marketing%20management%20%5BKJMV7%5D%22\"\u003eKJMV7\u003c\/a\u003e], Business ethics \u0026amp; social responsibility [\u003ca title=\"See our other books on Business ethics \u0026amp; social responsibility\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20ethics%20\u0026amp;%20social%20responsibility%20%5BKJG%5D%22\"\u003eKJG\u003c\/a\u003e], Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46004431814936,"sku":"9780521766944","price":76.79,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780521766944i_fbce86ae-5f7c-4e48-9aa4-c44a865b239c.jpg?v=1691380882"}],"url":"https:\/\/freshlyprintedbooks.co.uk\/collections\/sales-marketing-management.oembed","provider":"Freshly Printed Books","version":"1.0","type":"link"}