{"title":"Photo \u0026 image editing","description":"Books on the subject of Photo \u0026amp; image editing","products":[{"product_id":"understanding-augmented-reality-concepts-and-applications-paperback-9780240824086","title":"Understanding Augmented Reality; Concepts and Applications (Paperback) 9780240824086","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eUnderstanding Augmented Reality\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eConcepts and Applications\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003e\u003cp\u003eAugmented Reality deconstructed. Gain a core understanding of what this powerful emerging technology is, and how it can be applied to real world problems\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eAlan B. Craig (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780240824086, Elsevier Science\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback, published 10 June 2013\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e296 pages, Approx. 280 illustrations (280 in full color)\u003cbr\u003e23.4 x 19 x 1.9 cm, 0.54 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"…Craig, an expert on data visualization, supercomputing, and augmented and virtual reality, offers a work intended for AR users, scholars, and developers. The introductory chapter discusses the history of AR and provides a detailed description of how the technology allows the user to interact with the (augmented) world. The rest of the book covers topics of interest to both users and developers…\" \u003cb\u003e--Reference \u0026amp; Research Book News, December 2013\u003c\/b\u003e\"This book offers great support for courses on human-computer interaction, interaction design, usability, and video game design, and could serve as a fundamental textbook for augmented reality courses. It will also be a valuable reference for augmented reality researchers and practitioners.\" \u003cb\u003e--ComputingReviews.com, September 2013\u003c\/b\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003ci\u003eUnderstanding Augmented Reality\u003c\/i\u003e addresses the elements that are required to create augmented reality experiences. The technology that supports augmented reality will come and go, evolve and change. The underlying principles for creating exciting, useful augmented reality experiences are timeless. \u003c\/p\u003e  \u003cp\u003eAugmented reality designed from a purely technological perspective will lead to an AR experience that is novel and fun for one-time consumption - but is no more than a toy. Imagine a filmmaking book that discussed cameras and special effects software, but ignored cinematography and storytelling!  In order to create compelling augmented reality experiences that stand the test of time and cause the participant in the AR experience to focus on the \u003ci\u003econtent\u003c\/i\u003e of the experience - rather than the technology - one must consider how to maximally exploit the affordances of the medium.\u003c\/p\u003e  \u003cp\u003e\u003ci\u003eUnderstanding Augmented Reality\u003c\/i\u003e addresses core conceptual issues regarding the medium of augmented reality as well as the technology required to support compelling augmented reality. By addressing AR as a medium at the conceptual level in addition to the technological level, the reader will learn to conceive of AR applications that are not limited by today’s technology. At the same time, ample examples are provided that show what is possible with current technology.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cul\u003e \u003cli\u003eChapter 1  What is Augmented Reality?\u003c\/li\u003e \u003cli\u003eChapter 2  Augmented Reality Concepts\u003c\/li\u003e \u003cli\u003eChapter 3  Content is Key! Augmented Reality Content \u003c\/li\u003e \u003cli\u003eChapter 4  Augmented Reality Hardware\u003c\/li\u003e \u003cli\u003eChapter 5  Augmented Reality Software\u003c\/li\u003e \u003cli\u003eChapter 6  Interaction in Augmented Reality\u003c\/li\u003e \u003cli\u003eChapter 7  Mobile Augmented Reality\u003c\/li\u003e \u003cli\u003eChapter 8  Augmented Reality Applications\u003c\/li\u003e \u003cli\u003eChapter 9 The future of Augmented Reality\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Image processing [\u003ca title=\"See our other books on Image processing\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Image%20processing%20%5BUYT%5D%22\"\u003eUYT\u003c\/a\u003e], Photo \u0026amp; image editing [\u003ca title=\"See our other books on Photo \u0026amp; image editing\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Photo%20\u0026amp;%20image%20editing%20%5BUGP%5D%22\"\u003eUGP\u003c\/a\u003e], Web graphics \u0026amp; design [\u003ca title=\"See our other books on Web graphics \u0026amp; design\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Web%20graphics%20\u0026amp;%20design%20%5BUGB%5D%22\"\u003eUGB\u003c\/a\u003e], Graphical \u0026amp; digital media applications [\u003ca title=\"See our other books on Graphical \u0026amp; digital media applications\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Graphical%20\u0026amp;%20digital%20media%20applications%20%5BUG%5D%22\"\u003eUG\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Morgan Kaufmann","offers":[{"title":"Default Title","offer_id":46648843370776,"sku":"9780240824086","price":36.67,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780240824086.jpg?v=1694094545"}],"url":"https:\/\/freshlyprintedbooks.co.uk\/collections\/photo-image-editing.oembed","provider":"Freshly Printed Books","version":"1.0","type":"link"}