{"title":"Market research","description":"Books on the subject of Market research","products":[{"product_id":"marketing-research-methods-quantitative-and-qualitative-approaches-hardback-9781108834988","title":"Marketing Research Methods; Quantitative and Qualitative Approaches (Hardback) 9781108834988","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMarketing Research Methods\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eQuantitative and Qualitative Approaches\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eAcademically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMercedes Esteban-Bravo (Author), Jose M. Vidal-Sanz (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781108834988, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 28 January 2021\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e882 pages\u003cbr\u003e25.2 x 19.3 x 4.4 cm, 2.01 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e'Proliferation of data has provided numerous opportunities for marketing professionals to transform their businesses. Esteban-Bravo and Vidal-Sanz provide managers, policymakers, and scholars with an excellent roadmap that helps them to understand the old, the modified, and the new research methods. These methods are necessary to transform data from the market into insights and, in turn, value for consumers, firms, and society.' Oded Koenigsberg, London Business School\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eCovering both quantitative and qualitative methods, this book examines the breadth of modern market research methods for upper level students across business schools and social science faculties. Modern and trending topics including social networks, machine learning, big data, and artificial intelligence are addressed and real world examples and case studies illustrate the application of the methods. This text examines potential problems, such as researcher bias, and discusses effective solutions in the preparation of research reports and papers, and oral presentations. Assuming no prior knowledge of statistics or econometrics, discrete chapters offer a clear introduction to both, opening up the quantitative methods to all students. Each chapter contains rigorous academic theory, including a synthesis of the recent literature as well as key historical references, applied contextualization and recent research results, making it an excellent resource for practitioners. Online resources include extensive chapter bibliographies, lecture slides, an instructor guide and extra extension material and questions.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePart I. Research Methods: 1. Introduction to Social and Marketing Research\u003cbr\u003e Part II. Qualitative Methods: 2. Qualitative Research Based on Direct Questioning\u003cbr\u003e 3. Indirect Questioning in Qualitative Research\u003cbr\u003e 4. Observation Methods\u003cbr\u003e Part III. Quantitative Data Analysis: 5. Uncertainty and Probability\u003cbr\u003e 6. Statistical Analysis I: Parameters and Estimation\u003cbr\u003e 7. Statistical Analysis II: Confidence Regions and Hypothesis Testing\u003cbr\u003e 8. Regression Analysis I: General Linear Model\u003cbr\u003e 9. Regression Analysis II: Flexible Methods and Machine Learning\u003cbr\u003e 10. Multivariate Statistics and Econometrics\u003cbr\u003e Part IV. Quantitative Data Collection: 11. Quantitative Measurement\u003cbr\u003e 12. Sampling Methods\u003cbr\u003e 13. Surveys and Questionnaires Design\u003cbr\u003e 14. Experimental Research\u003cbr\u003e Part V. Research Planning and Reporting: 15. Planning Social Research\u003cbr\u003e 16. Reporting Social and Market Research Studies\u003cbr\u003e 17. Afterword.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Market research [\u003ca title=\"See our other books on Market research\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Market%20research%20%5BKJSM%5D%22\"\u003eKJSM\u003c\/a\u003e], Sales \u0026amp; marketing [\u003ca title=\"See our other books on Sales \u0026amp; marketing\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sales%20\u0026amp;%20marketing%20%5BKJS%5D%22\"\u003eKJS\u003c\/a\u003e], Research methods: general [\u003ca title=\"See our other books on Research methods: general\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Research%20methods:%20general%20%5BGPS%5D%22\"\u003eGPS\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46266425213208,"sku":"9781108834988","price":178.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9781108834988i_e869e192-408e-44e3-a7a5-960925c83f5a.jpg?v=1696727225"},{"product_id":"capital-market-integration-in-south-asia-realizing-the-saarc-opportunity-hardback-9780081019061","title":"Capital Market Integration in South Asia; Realizing the SAARC Opportunity (Hardback) 9780081019061","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eCapital Market Integration in South Asia\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eRealizing the SAARC Opportunity\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003e\u003cp\u003eExplores opportunities for current and future capital markets in the South Asian Association for Regional Cooperation (SAARC) region\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eSourajit Aiyer (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780081019061, Elsevier Science\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 2 November 2016\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e154 pages\u003cbr\u003e22.9 x 15.1 x 1.8 cm, 0.29 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003ci\u003eCapital Market Integration in South Asia: Realizing the SAARC Opportunity\u003c\/i\u003e discusses the potential Capital Market Products\/Activities which can create closer inter-linkage of the South Asian capital markets and help local\/global investors benefit from this economic opportunity. \u003c\/p\u003e  \u003cp\u003eWhile some ideas may be implementable now; others have future promise as the regional markets further mature. The book demonstrates both retail and institutional investor interest in this combined high-growth region by offering scope for yield, diversification and risk mitigation, maximized upside from multiple growth markets, minimized downside through low-correlation constituents, and more.\u003c\/p\u003e  \u003cp\u003eThe book's core theme addresses the challenges towards deepening the awareness and acceptability of regional economies. Only when this happens will the asset flows increase into the regional market products, providing scale-up that will aid viability for these products. \u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eChapter 1. Introduction\u003c\/p\u003e \u003cp\u003eChapter 2. Where SAARC Is Now: Products, Corporates, and Correlation\u003c\/p\u003e \u003cp\u003eChapter 3. Where SAARC Can Reach: Showcasing its Main USP\u003c\/p\u003e \u003cp\u003eChapter 4. General Precursors for Regional Financial Integration\u003c\/p\u003e \u003cp\u003eChapter 5. Observations Specific to SAARC: Precursors to Consider\u003c\/p\u003e \u003cp\u003eChapter 6. Potential Products and Activities\u003c\/p\u003e \u003cp\u003eChapter 7. Recent Examples of Integration—ASEAN, MILA, Hong Kong–China, Singapore–China, and East Africa\u003c\/p\u003e \u003cp\u003eChapter 8. Initial Role for Stakeholders: Regulations, Awareness, and Engineering\u003c\/p\u003e \u003cp\u003eChapter 9. Conclusion\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Market research [\u003ca title=\"See our other books on Market research\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Market%20research%20%5BKJSM%5D%22\"\u003eKJSM\u003c\/a\u003e], Sales \u0026amp; marketing [\u003ca title=\"See our other books on Sales \u0026amp; marketing\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sales%20\u0026amp;%20marketing%20%5BKJS%5D%22\"\u003eKJS\u003c\/a\u003e], Economics, finance, business \u0026amp; management [\u003ca title=\"See our other books on Economics, finance, business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Economics,%20finance,%20business%20\u0026amp;%20management%20%5BK%5D%22\"\u003eK\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Elsevier","offers":[{"title":"Default Title","offer_id":46649159287064,"sku":"9780081019061","price":76.76,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780081019061_137514ca-431f-4d4c-ae6b-7e0ef1838d41.jpg?v=1695006349"},{"product_id":"breakthrough-food-product-innovation-through-emotions-research-hardback-9780123877123","title":"Breakthrough Food Product Innovation Through Emotions Research (Hardback) 9780123877123","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eBreakthrough Food Product Innovation Through Emotions Research\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cp\u003eInforms food professionals how best to create and launch new food products via ensuring those products elicit positive consumer emotional response.\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eDavid Lundahl (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780123877123, Elsevier Science\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 23 December 2011\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e256 pages\u003cbr\u003e22.9 x 15.1 x 2.1 cm, 0.58 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"The book has several strong points. First, readers will enjoy the incorporation of industry examples…Second, helpful reader guides are included throughout the book, such as summaries of key points at the end of each chapter, tables and other visuals, and a summary of principles of behavior-driven innovations in the appendix…Third, the book stimulates readers to question the innovative thinking that guides much decision-making in industry, assisting them to come to the realization that innovation is a continual growth process.\" \u003cb\u003e--PsycCRITIQUES, July 17, 2013\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"An Oregon-based market researcher specializing in innovative food products, Lundahl explains how companies can use behavioral psychology and emerging emotions research to help devise and sell food products that people would otherwise not buy. He discusses change in the food industry, innovation; the innovation team; the science of emotions; emotions research; strategy development; discovery, define, design, and development; and the innovative company. Academic Pres is an imprint of Elsevier.\" --\u003cb\u003eReference and Research Book News, October 2012\u003c\/b\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eMore than 95% of all consumer product launched in the packaged goods sector fail to achieve their goals for success. \u003cb\u003eBreakthrough Food Product Innovation Through Emotions Research\u003c\/b\u003e gives a clear answer for innovation teams seeking to increase product success rates by breaking through the clutter in an otherwise undifferentiated, commoditized marketplace. Through case studies, it lays out a practical approach for applying emotions research throughout the food innovation and product development process. The basic premise is that emotions are the chief motivation for why consumers sense, select, seek and share their food product experiences. With this novel framework, the science of consumer behavior is made operational for innovation teams. Emotions insight inspires innovation teams to create and helps guide decision making as they design sensory cues and other behavior drivers into products that make consumers want to consume.\u003c\/p\u003e  \u003cp\u003eThis book has implications for the whole innovation team - innovators such as product developers, designers, creative chiefs, and marketers; strategists such as line managers; and researchers such as sensory and marketing researchers.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIntroduction – Current Problems in the Consumer Packaged Goods industry\u003c\/p\u003e \u003cp\u003e1 – Innovation\u003c\/p\u003e \u003cp\u003e2 – Introduction to Behavior in Innovation\u003c\/p\u003e \u003cp\u003e3 – Behavioral Frameworks\u003c\/p\u003e \u003cp\u003e4 – Developing Your Innovation Strategy\u003c\/p\u003e \u003cp\u003e5 – Behavioral-Driven Discovery\u003c\/p\u003e \u003cp\u003e6 – Conceptual Design for Scoping\u003c\/p\u003e \u003cp\u003e7 – Product Design\u003c\/p\u003e \u003cp\u003e8 – Rapid Iterative Building\u003c\/p\u003e \u003cp\u003e9 – The Future is Now!\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Food \u0026amp; beverage technology [\u003ca title=\"See our other books on Food \u0026amp; beverage technology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Food%20\u0026amp;%20beverage%20technology%20%5BTDCT%5D%22\"\u003eTDCT\u003c\/a\u003e], Food manufacturing \u0026amp; related industries [\u003ca title=\"See our other books on Food manufacturing \u0026amp; related industries\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Food%20manufacturing%20\u0026amp;%20related%20industries%20%5BKNDF%5D%22\"\u003eKNDF\u003c\/a\u003e], Market research [\u003ca title=\"See our other books on Market research\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Market%20research%20%5BKJSM%5D%22\"\u003eKJSM\u003c\/a\u003e], Sales \u0026amp; marketing [\u003ca title=\"See our other books on Sales \u0026amp; marketing\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sales%20\u0026amp;%20marketing%20%5BKJS%5D%22\"\u003eKJS\u003c\/a\u003e], Research \u0026amp; development management [\u003ca title=\"See our other books on Research \u0026amp; development management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Research%20\u0026amp;%20development%20management%20%5BKJMV6%5D%22\"\u003eKJMV6\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Academic Press","offers":[{"title":"Default Title","offer_id":46649327583512,"sku":"9780123877123","price":42.38,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780123877123.jpg?v=1695014147"}],"url":"https:\/\/freshlyprintedbooks.co.uk\/collections\/market-research.oembed","provider":"Freshly Printed Books","version":"1.0","type":"link"}