{"title":"International communications \u0026 telecommunications law","description":"Books on the subject of International communications \u0026amp; telecommunications law","products":[{"product_id":"localization-strategies-for-global-e-business-hardback-9781107008892","title":"Localization Strategies for Global E-Business (Hardback) 9781107008892","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eLocalization Strategies for Global E-Business\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eA comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eNitish Singh (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781107008892, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 24 November 2011\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e346 pages, 70 b\/w illus.  17 tables\u003cbr\u003e25.8 x 19.5 x 2.1 cm, 0.89 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e“Dr. Singh brings readers clarity, depth of understanding, and strategies to better address the breadth of today’s complex global business landscape. An insightful, up-to-date and highly relevant work for today’s competitive online global environment.” - Kevin Carl, Senior Executive, Accenture Management Consulting, Air, Freight \u0026amp; Logistics, and Travel Services\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThe acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web, which allows for technological connectivity of global markets and opportunities to compete on a global basis. To systematically engage and thrive in this networked global economy, professionals and students need a new skill set; one that can help them develop, manage, assess and optimize efforts to successfully launch websites for tapping global markets. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success. It contains a wealth of information and advice, including strategic insights into how international business needs to evolve and adapt in light of the rapid proliferation of the 'Global Internet Economy'. It also features step-by-step guidelines to developing, managing and optimizing international-multilingual websites and insights into cutting-edge web localization strategies.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eList of figures\u003cbr\u003e List of tables\u003cbr\u003e Preface\u003cbr\u003e 1. Global e-commerce opportunities and challenges\u003cbr\u003e 2. International e-business expansion and market entry strategies\u003cbr\u003e 3. Global online consumer segmentation\u003cbr\u003e 4. Web globalization strategies\u003cbr\u003e 5. Developing international websites: internationalization (I18n)\u003cbr\u003e 6. Effectively localizing international websites\u003cbr\u003e 7. Managing a web globalization value chain\u003cbr\u003e 8. Optimizing international websites\u003cbr\u003e 9. Assessing web globalization efforts\u003cbr\u003e 10. Strategic industry insights into emerging localization trends\u003cbr\u003e Resources\u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: International communications \u0026amp; telecommunications law [\u003ca title=\"See our other books on International communications \u0026amp; telecommunications law\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22International%20communications%20\u0026amp;%20telecommunications%20law%20%5BLBDT%5D%22\"\u003eLBDT\u003c\/a\u003e], Business communication \u0026amp; presentation [\u003ca title=\"See our other books on Business communication \u0026amp; presentation\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20communication%20\u0026amp;%20presentation%20%5BKJP%5D%22\"\u003eKJP\u003c\/a\u003e], International business [\u003ca title=\"See our other books on International business\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22International%20business%20%5BKJK%5D%22\"\u003eKJK\u003c\/a\u003e], E-commerce: business aspects [\u003ca title=\"See our other books on E-commerce: business aspects\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22E-commerce:%20business%20aspects%20%5BKJE%5D%22\"\u003eKJE\u003c\/a\u003e], Business strategy [\u003ca title=\"See our other books on Business strategy\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20strategy%20%5BKJC%5D%22\"\u003eKJC\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46002732531992,"sku":"9781107008892","price":59.97,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9781107008892i_a452d933-bd8c-4262-99f1-8a4c253371bf.jpg?v=1691360915"}],"url":"https:\/\/freshlyprintedbooks.co.uk\/collections\/international-communications-telecommunications-law.oembed","provider":"Freshly Printed Books","version":"1.0","type":"link"}